Daniel Asfora

Data & ai marketing manager @Accenture Song

SpainCopywritingTranslatorProofreader📝 Influencer or BloggerProducerInfluencerContent WriterCommunity ManagerGrowth HackerCopywriterMarketingBloggerFinance

I am a passionate Marketing Sr. Manager with a proven track record of leading digital projects for Forbes Global 2000 companies across diverse industries and geographies. With a bachelor’s degree in Economic Sciences and a masters in Marketing & Sales, coupled with over 12 years of professional experience, I specialize in Experience Optimization and CRO. One of the things that brings me the most joy in my work is helping people develop their unique strengths and talents to achieve greater outcomes. I believe in the power of positive psychology and focus on people’s strengths rather than their weaknesses. As a manager, my role is to discover what is unique about each person and help them develop it, which leads to both personal and professional growth. I am a lifelong learner and believe in the importance of maintaining a constant edge. I do this by combining my work experience with academic knowledge and staying connected with other great minds and professionals in my field. Digital | Marketing | CRO | Optimisation | Consulting | Banking | Financial Services | Travel industry | Media & Technology | Telecommunications | Big Data | Digital Transformation | UX | Personalisation | Agile methodology | Change enablement

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Work Background

Head of Data & AI for Commerce

Accenture SongHead of Data & AI for Commerce

Experience Transformation Senior Manager

Accenture SongExperience Transformation Senior Manager

Dec. 2022 - Jan. 2024España

Digital marketing manager

Accenture SongDigital marketing manager

Dec. 2019 - Dec. 2022España

Digital Marketing

Accenture InteractiveDigital Marketing

Oct. 2017 - Dec. 2019Madrid Area, SpainDevising and executing CRO strategies, digital personalization strategies and digital transformation strategies for top players in the Iberia & LATAM region based on solid analysis methodology following a data driven approach.

Accenture Digital

Accenture EspañaAccenture Digital

Feb. 2017 - Oct. 2017Madrid e Região, Espanha

Digital Analyst

Accenture BrasilDigital Analyst

Jul. 2013 - Oct. 2016Rio de Janeiro | São Paulo | FortalezaGather, analyze and model customers data (financial, operational and organizational), Key Performance Indicators (KPIs) and markets data using a wide range of analytical tools (SAS, Teradata, SQL Developer, Google Analytics, Adobe Analytics) and techniques to develop quantitative and qualitative business insights in order to improve the decision making process for major clients in the Brazilian region.

New Business Analyst

Technos S/ANew Business Analyst

Sep. 2012 - Jul. 2013Preparation of expansion plans, negotiation with malls and franchises, creation of DREs, business plans analysis, preparation of the offline retail book of analysis, improvement of internal processes, team management and monitoring the implementation of new POS systems across all Brazilian territory.

Planning Intern

Technos S/APlanning Intern

Aug. 2011 - Sep. 2012Rio de Janeiro e Região, BrasilStructuring the expansion process, prospecting new franchises, negotiation with suppliers, negotiation with shopping malls, preparation of business plans, DREs analysis, online retail start-up, relationships with franchisees and control of the entire POS deployment process across all Brazilian territory

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