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Work Background
Head of Data & AI for Commerce
Accenture SongHead of Data & AI for Commerce
Jan. 2024
Experience Transformation Senior Manager
Accenture SongExperience Transformation Senior Manager
Dec. 2022 - Jan. 2024España
Digital marketing manager
Accenture SongDigital marketing manager
Dec. 2019 - Dec. 2022España
Digital Marketing
Accenture InteractiveDigital Marketing
Oct. 2017 - Dec. 2019Madrid Area, SpainDevising and executing CRO strategies, digital personalization strategies and digital transformation strategies for top players in the Iberia & LATAM region based on solid analysis methodology following a data driven approach.
Accenture Digital
Accenture EspañaAccenture Digital
Mar. 2017 - Oct. 2017Madrid e Região, Espanha
Digital Analyst
Accenture BrasilDigital Analyst
Jul. 2013 - Oct. 2016Rio de Janeiro | São Paulo | FortalezaGather, analyze and model customers data (financial, operational and organizational), Key Performance Indicators (KPIs) and markets data using a wide range of analytical tools (SAS, Teradata, SQL Developer, Google Analytics, Adobe Analytics) and techniques to develop quantitative and qualitative business insights in order to improve the decision making process for major clients in the Brazilian region.
New Business Analyst
Technos S/ANew Business Analyst
Sep. 2012 - Jul. 2013Preparation of expansion plans, negotiation with malls and franchises, creation of DREs, business plans analysis, preparation of the offline retail book of analysis, improvement of internal processes, team management and monitoring the implementation of new POS systems across all Brazilian territory.
Planning Intern
Technos S/APlanning Intern
Aug. 2011 - Sep. 2012Rio de Janeiro e Região, BrasilStructuring the expansion process, prospecting new franchises, negotiation with suppliers, negotiation with shopping malls, preparation of business plans, DREs analysis, online retail start-up, relationships with franchisees and control of the entire POS deployment process across all Brazilian territory

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