United States Department of DefenseDoD Safe Helpline Marketing and Communications Specialist
Jul. 2018 - Nov. 2019Washington D.C. Metro Area
Worked as a consultant to the Department of Defense Sexual Assault Prevention and Response Office to create and to implement communications strategies for Safe Helpline, the completely anonymous, confidential, and 24/7 hotline for survivors of sexual assault in the military to find support. Developed and implemented communications and advertising plans and strategies: -Generated visibility and increase usage of DoD Safe Helpline
-Managed the implementation of online and print advertising campaigns (e.g., Google, Bing, Facebook). Monitored analytics and made updates as necessary.
-Created concepts and write the text for online and print advertisements
-Worked with DoD media outlets to place ads and promotional messages
-Created promotional digital, video and printed materials
-Drafted promotional text and newsletter articles
-Supported the development of social media graphics and posts
-Managed the creation and fulfillment of printed materials
-Developed concepts and scripts for web videos. Manage third-party video producer/editor
-Identify additional opportunities for promotion that may arise in connection with developing news stories and social events
-Managed and participated in speaking engagements in the National Capital Region, nationwide, and OCONUS
-Managed Local Safe HelpRoom to resolve problems with moderators, and facilitate opportunities for platform improvements and development
-Managed Safe Helpline website updates and find opportunities for improvement
-Managed Safe Helpline app updates and find opportunities for improvement
-Supported responder database audit, working with military services, SAPRO and RAINN staff as necessary to perform semi-annual audits and update information
-Worked with military services to resolve PA problems
-Drafted written materials such as internal memos, reports
-Worked with services, bases, and installations to promote Safe Helpline
-Gather data for and draft monthly, quarterly, and annual reports