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Work Background
KambiProduct Owner
Aug. 2021 - Jul. 2024Bucharest, RomaniaOwning the betslip product vision:
- Built CSAT survey to analyse bettor sentiment
- Reduced betting friction through various QoL improvements
- Improved betslip customizability by splitting it in separate components
- Enhanced robustness by separating the betslip from the sportsbook as a MFE
SMSOProduct Manager
May. 2020 - Aug. 2021Bucharest, RomaniaLed a team of 2 senior BE engineers on upgrading the SMS engagement tool
Supported with design, FE development, and QA testing
Collaborated with marketing and sales for product promotions
Successfully launched new feature in collaboration with a leading Romanian producer of canned foods, enhancing customer engagement and sales
Achieved 90% YoY revenue growth at SMSO through accurate forecasting and strategic product management
FREE NOW (formerly mytaxi)Product Marketing
Nov. 2019 - May. 2020Bucharest, Romania
Clever TechUser Lifecycle Manager
Jun. 2018 - Nov. 2019Bucharest, RomaniaActed as PO for integrating Braze CRM with the Clever apps
Reduced friction between marketing and engineering with aligned sprints
Collaborated cross-function with sales, design, and engineering
Built user lifecycle email campaigns
Avira RomaniaProduct Marketing Manager
Apr. 2017 - Jun. 2018Bucharest, RomaniaIn charge with the Optimization Unit product marketing strategy and responsible for more than 5M MAU with more than €10M in yearly revenue. Main responsibilities:
- Planning product releases and coordinating the execution of them
- Defining USPs, user personas and core markets for current and new products
- Market research and competitor analysis to ensure our products stay competitive
- Providing detailed product information to the marketing team to ensure consistent
messaging Projects:
- Launched Game Booster, a new feature aimed at PC gamers
- Launched Privacy Pal
- Launched Avira iOS Optimizer
- Drafted the plan to enter B2B with Software Updater
- Planned the re-launch for System Speedup
Avira RomaniaMobile Campaign Manager
Feb. 2016 - Mar. 2017Bucharest, RomaniaIn charge of mobile apps monetization. I worked together with:
- the mobile development team to find new ways of growing the mobile revenue via in-app purchases
- the front-end team to implement emails and/or landing pages
- the creative team for email/landing page design and copywriting Main responsibilities:
- Define campaign goals and target audience
- Measure and analyze KPIs in order to improve future campaigns
- Control the revenue stream through real-time changes based on user feedback Achievements:
- 10% user base increase for Avira Optimizer
- 100% revenue increase for Antivirus Security
- Defined and successfully implemented the email renewal process for Antivirus Security
- AppLock+ and Vault launch campaigns
Avira RomaniaWeb Content Publisher
Oct. 2014 - Jan. 2016Bucharest, RomaniaContent management:
- translation management and quality check
- editing HTML and CSS content Website support: - bug fixes, various tweaks requested by stakeholders Worked with Agile Methodologies and tools (Jira, Confluence)
Occasional content creation for Avira's blog
Idea and concept for the "May Fourth" Star Wars campaign
Hewlett-PackardFinancial Relationship Manager
Aug. 2011 - Sep. 2014BucharestEscalation point for all financial issues between HP and Shell. I analyzed non-payment cases and presented all findings in a monthly meeting between HP and Shell management. Achievements:
- Improved reporting by combing through SAP and removing divested entities.
- Recreated the financial reporting template focusing on better usability to minimize user errors.
Hewlett-PackardCustomer Engagement Advisor
May. 2010 - Sep. 2014BucharestPart of the Sales Operations department. I was in charge with customer relationship management for 5 platinum accounts and handled end to end order management (receipt to payment). Achievements:
- Mentor for new hires. Every new hire received an evaluation of “achieves expectations” at their first yearly review.
- Lead for the Shell account team consisting of 4 people (myself included).
- Created and maintained a team performance dashboard.
RCS&RDSHelpdesk Agent
Dec. 2007 - Aug. 2009Bucharest
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