Avira RomaniaProduct Marketing Manager
Apr. 2017 - Jun. 2018Bucharest, RomaniaIn charge with the Optimization Unit product marketing strategy and responsible for more than 5M MAU with more than €10M in yearly revenue. Main responsibilities:
- Planning product releases and coordinating the execution of them
- Defining USPs, user personas and core markets for current and new products
- Market research and competitor analysis to ensure our products stay competitive
- Providing detailed product information to the marketing team to ensure consistent
messaging Projects:
- Launched Game Booster, a new feature aimed at PC gamers
- Launched Privacy Pal
- Launched Avira iOS Optimizer
- Drafted the plan to enter B2B with Software Updater
- Planned the re-launch for System Speedup