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Work Background
Pacific Communications GroupSenior Account Executive
Jan. 2024Los Angeles Metropolitan AreaI am proud to be working at Pacific Communications Group on the Mercury Insurance account.
Spotlight Marketing CommunicationsAccount Manager
Mar. 2022 - Jan. 2024Tustin, California, United States
Rebuild SoCal PartnershipMedia Relations Specialist
Aug. 2019 - Mar. 2022Anaheim, California
Epsilon Electronics Inc.Marketing Communications Manager
Jan. 2016 - Aug. 2019Montebello, CAWork with the public relations team supporting press materials, media relations, newsletters, social media and email marketing. Press materials - Responsible for all press materials across all Epsilon Electronic Brands including; Press Releases and Pitch letters
Media Relations - Coordinate all press coverage and media requests. Responsible for all messaging and interview preparation
Newsletters - Create and deployed newsletters for Epsilon Brands via Mail Chimp. These included the SoundStream, Power Acoustic and Precision Power brands
Social Media - Managed all social media posts and scheduling including organic and social using multiple platforms
Email marketing - Deploy emails to media and consumers via Mail Chimp.
Specialty Equipment Market Association (SEMA)PR Specialist
Nov. 2012 - Aug. 2016Diamond Bar, CA
- Tracked/compiled/distributed and filed relevant clips including print, electronic,
video and social media
- Worked with vendors, staying up-to-date on available resources and presenting
recommendations for most effective and efficient options
- Distributed daily clips to internal team, shared clips to relevant stakeholders Fielded/routed media inquiries via phone and e-mail in a timely manner.
- Scheduled interviews and followed up with media
- Prepared staff with message points
- Maintained/updated media lists on an ongoing basis Prepared press releases and press kit materials.
- Handled copy editing, formatting, distributing and filing press materials
- Drafted press releases and identified relevant media to receive releases
- Reviewed/analyzed press releases to ensure most effective communication Created/maintained PR library to be used for internal purposes.
Coordinated SEMA social media program.
- Oversaw company media web sites by monitoring media web pages including
www.sema.org/media, www.semashow.com/media, www.semaphotos.com.
- Worked with web designers/IT to update pages, usage and promote pages to key audiences
- Contributed to SEMA eNews industry newsletter
- Managed monthly column for SEMA News magazine
- Managed mass email distribution via Blue Hornet and Exact Target
- Maintained list of all social media channel
- Contributed to social media blogs, Facebook, LinkedIn or communities on behalf of SEMA
- Monitored assets and reported on activity
Coordinated/marketed media registration for annual SEMA Show and MPMC Media Trade Conference, communicating with applicants and identifying opportunities to increase registration.
Supported Exhibitor PR programs by coordinating/assisting with various programs to help SEMA Show exhibitors with their PR efforts including press conferences and press materials.
FIDMDigital Resources Specialist/Cybrarian
Jun. 2001 - Aug. 2012In charge of Library Social Media Team. Tasks included compiling weekly Twitter plan, composing tweets, and usage statistics via Hootsuite. Managed subscriptions to over 24 databases to all four FIDM campuses including Lexis Nexis, Proquest and Ebsco.
Night manager of FIDM Library.
Instructed students, faculty and staff on database functionality and capabilities via in-class presentations.
Provided monthly content for FIDM website including: movie, book and website reviews and a fashion trend report.
Facilitated special events and guest speakers.
Freeman/McCue Public RelationsAccount Executive
Jun. 1988 - May. 2001Coordinated press introductions of the Isuzu Rodeo and Isuzu Amigo to the U.S. press.
Member of the crisis team that dealt with the Consumer Reports rollover testing on the Isuzu Trooper. Managed Isuzu Motors Press Conferences for the annual Los Angeles, Detroit, Chicago and New York Auto Shows.
Established and maintained contacts with the nationwide automotive press including media lists.
Wrote/edited press releases and other collateral materials.
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