Specialty Equipment Market Association (SEMA)PR Specialist
Nov. 2012 - Aug. 2016Diamond Bar, CA
- Tracked/compiled/distributed and filed relevant clips including print, electronic,
video and social media
- Worked with vendors, staying up-to-date on available resources and presenting
recommendations for most effective and efficient options
- Distributed daily clips to internal team, shared clips to relevant stakeholders Fielded/routed media inquiries via phone and e-mail in a timely manner.
- Scheduled interviews and followed up with media
- Prepared staff with message points
- Maintained/updated media lists on an ongoing basis Prepared press releases and press kit materials.
- Handled copy editing, formatting, distributing and filing press materials
- Drafted press releases and identified relevant media to receive releases
- Reviewed/analyzed press releases to ensure most effective communication Created/maintained PR library to be used for internal purposes.
Coordinated SEMA social media program.
- Oversaw company media web sites by monitoring media web pages including
www.sema.org/media, www.semashow.com/media, www.semaphotos.com.
- Worked with web designers/IT to update pages, usage and promote pages to key audiences
- Contributed to SEMA eNews industry newsletter
- Managed monthly column for SEMA News magazine
- Managed mass email distribution via Blue Hornet and Exact Target
- Maintained list of all social media channel
- Contributed to social media blogs, Facebook, LinkedIn or communities on behalf of SEMA
- Monitored assets and reported on activity
Coordinated/marketed media registration for annual SEMA Show and MPMC Media Trade Conference, communicating with applicants and identifying opportunities to increase registration.
Supported Exhibitor PR programs by coordinating/assisting with various programs to help SEMA Show exhibitors with their PR efforts including press conferences and press materials.