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Work Background
DZ AdvisoryBrand & Marketing Manager
Mar. 2021QUAD Central, Central Business District Malta.
Joinwell LtdMarketing Manager
Apr. 2019 - Mar. 2021Mill street, Qormi.Solely responsible for the marketing department and Joinwell brand appearances while ensuring that all international brands (18) that Joinwell represents are kept in accordance of their brand identity and supplier’s expectation. Achieve all targets (short, medium and long-term) by implementing new marketing strategies and develop an effective business plan which reflects B2C and B2B marketing. Ensures ROI with the planning, execution and monitoring of marketing campaigns and events. Managing the marketing budget and ensure that payments are affected, together with other accounting duties as required by the company and in relation to the marketing department. Monitoring competitor’s activity, while generate and create new reports which helps the company identify the best sales strategies. Creative direction in all marketing campaigns in both traditional marketing (print, radio, tv) and online marketing. Content formulation on new innovations, product lines, offers and others. Developing new project ideas such as Online shop, signage, branding, etc Maintain and improve relationships with Suppliers and Designers for fruitful collaborations.
Monthly Marketing analysis and other reporting such as consumer behaviour and trends. Upkeep of Social media channels – Facebook, Messenger and Instagram (B2C) and Linked-in (B2B). Content Management of company’s website and sub-sites such as online shop through Shopify. This year the online shop was integrated with the company’s system to ensure smooth online sales due to Covid-19 effects on purchasing trends. Sending out regular E-newsletters and management of mailing lists (in compliance with GDPR).
Muscats MotorsSenior Marketing Executive - Marketing, Events, PR and Design
Apr. 2014 - Apr. 2019GziraResponsible for developing, implementing and executing strategic marketing plans for Muscats Motors as a dealership and in line with each brand’s vision/corporate identity (BMW, BMW Motorrad, MINI, Jaguar, Land Rover) to attract potential customers and retain existing ones. Planning a yearly marketing business plan for each brand using the full marketing mix, while analysing its effectiveness with our consumers by conducting surveys to walk-in customers and via online portals (CRM). Responsible for the company's marketing budget with the aim of maximising return on investment. Liaising directly with each franchise headquarters and work closely with two different area marketing managers who ensures that the market’s implementation of such strategies meets the HQ’s expectations. Handling online marketing (e-mail marketing, social media marketing, Google Ads campaigns), website management and analytics. Creating reach and leads advert to promote our products and linking local authorized websites to generate more reach and increase our database with lead ads. With a special interest into new trends, the marketing annual budget is primarily focused on online marketing strategies and debate its cost-effectiveness in monthly management meetings. Planning, coordinating and execute the company’s events and new product launches while proposing new ideas to our HQ to acquire financial support and/or bonuses. When approved we are set with a demand generation proposition for which we are required to reach certain targets such as unique views on our website, new leads and actual sales to get the financial support. Travel to international conferences, training and meetings when necessary.
Assisting in complaint management and customer care, assisting the General Manager in the general running of the operations through the compilation of reports, presentations, amongst others.
Muscats MotorsExecutive Secretary & P/A to the Managing Director
Jan. 2014 - Apr. 2015Gzira, MaltaGeneral office duties, data management and filing. Responsible for printing and stationery according to brand's CI for Automative franchises under the umbrella of Muscats Motor's - BMW, MINI and Land Rover.
Assists in the social media marketing, handling PR's and company website, online contribution in customer complaints, assisting the marketing executive in the ongoing marketing campaigns and car launches. Dealing with media agencies, assist the departments' managers to maintain and meet the franchises' audits requirement, manages necessary travel for company staff, handling company's necessary administrative work and works closely with the managing director to provide administrative support, amongst others.
Outlook CoopAssistant Producer
Dec. 2012 - Dec. 2013QormiManaging, co-ordinates and supervising different stages of the production process of TV productions and other media related projects. Responsible for the development of production, screen play writing, location scouting, identifying actors and personnel, handling make-up and wardrobe when necessary, prepare schedule and shot lists, monitor filming and editing process while supervising the distribution of the product to meet necessary deadlines and ensure customer's satisfaction. Other duties involved, meeting with clients, identifying best marketing mediums for projects and tenders and creating proposals for local TV.
TCTC International Graphic Designer
Mar. 2011 - Aug. 2011NaxxarDesign and execute all company advertisements, communication material and websites.
Identify new marketing options for the company’s image including radio and TV.
Rain Communications IEGraphic Designer
Mar. 2009 - Mar. 2009Sandyford, County Dublin, IrelandAn internship granted by the Erasmus+ (Leonardo da Vinci Education programme). A short-term opportunity to work on various Adobe programs in order to design and execute logos, web pages, annual reports and the company's portfolio.
VSQUAREDVideo Editor
Jan. 2009 - Jan. 2010BirkirkaraVideo editing, colour grading and finalize scenes for drama series ‘La Farfalla’ (ONE TV) and Dellijiet (TVM).
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