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Herman & WellsContent Director
Jul. 2024 - Dec. 2024New York City Metropolitan Area* Lead the development and execution of content strategy, aligning topics and SEO research with broader business objectives.
* Oversee content production from ideation through publication, ensuring consistent quality and timely delivery.
* Conduct in-depth SEO research and keyword analysis to guide content planning and optimize for target audiences.
* Collaborate closely with partners and content creators to produce engaging, high-impact content across digital channels.
* Manage the content calendar, facilitating efficient scheduling and workflow to meet strategic deadlines.
* Mentor and direct the efforts of virtual assistants and writers, maintaining a high standard for all published material
La Cookie ShopFounder & CEO
Nov. 2023Lisbon, PortugalSpecialty cookie brand shipping gourmet cookies throughout Europe.
FreelanceSEO Content Writer
Feb. 2021 - Jun. 2024New York, United StatesClients Include: Kwiat Diamonds, Herman & Wells Law Firm, Medallia, Extend, Ambient Marketing LLC, etc
Micaela Erlanger Studios Inc.Digital Content Manager
Sep. 2019 - Dec. 2019New York, New York, United States• Successfully spearheaded campaigns on social media platforms including Facebook and Instagram.
• Content creation and production, shooting, editing, copywriting and concepting of all
content for social media platforms.
• Assisted the marketing team with developing and implementing social media strategies.
• Executed all digital requirements provided by style, endorsement and digital agents for
brand partnerships and paid social media. • Implemented marketing tactics and promotion that led to a 8% increase in engagement.
• Established and maintained with CEO a clear creative vision and voice across all platforms.
• Managed and strategized use of Affiliate marketing links and channels.
Spring StudiosAgency Coordinator
Jul. 2018 - Jul. 2019Greater New York City Area• Supported the Executive Creative Director.
• Managed the calendars of the Executive Creative Director and Managing Director.
• Coordinated and scheduled interviews, meetings, conference rooms, car services, and travel accommodations.
• Managed and processed budgets, invoices, and expenses for senior executives.
• Curated project pitch decks, concept boards, and presentations.
Condé NastFashion Assistant - W Magazine
May. 2018 - Jul. 2018New York, New York• Reported to the Market and Accessories Director.
• Coordinated sample trafficking for all samples called in for cover, well, and online stories.
• Sourced fabrics and special pieces for Well and FOB stories.
• Updated look boards for accessories director and editors.
• Conducted carnet procedures for outgoing trunks.
• Assisted on set when needed.
Interview MagazineFashion & Editorial Assistant
Nov. 2017 - May. 2018New York, New York• Contributed to FOB fashion stories and VIP features.
• Assisted and sat in for market editor and assistant market editor as needed.
• Worked on set to assist the creative director, fashion director, and editors.
James Perse EnterprisesKeyholder
Jun. 2016 - Mar. 2017New York, United States
Verité PublishedSocial Media Content Editor
Aug. 2015 - Nov. 2017San Francisco, California, United States
Britt Moore StudiosFashion Stylist & Photo Producer
Nov. 2011 - Jan. 2020Greater New York City Area• Stylist on editorial, commercials, and e-commerce shoots.
• Prepared samples for photoshoots.
• Called in samples from US, French, Italian, and British markets.
• Coordinated sample trafficking and maintained wardrobe inventory
• Production: source and book photographers, talent/model, makeup, and hair stylists.
• Secured location permits.
• Developed creative direction for fashion stories.
United States Air ForceAircrew Flight Equipment Technician
Feb. 2010 - Dec. 2011
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