Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BurberryPerformance Media Director
Nov. 2018London, United Kingdom• Lead all Performance Media marketing programmes globally
• Develop and manage a data led approach, continually evolving testing, monitoring and measurement capabilities
• Omnichannel, O2O and attribution responsibility
• Own all global relationships with key digital partners
• Full P&L responsibility with ownership of media budget
• Manage an internal team plus various external agencies
HealthspanDigital Marketing Director
Oct. 2016 - Oct. 2018London, United Kingdom• Responsible for the full funnel media program in the EMEA markets as well as expansions into the US.
• Launched the programmatic program in-house.
• Increased PPC revenue by 15%.
• Owner of all tagging, advertising data policies and attribution rules.
• Improved SEO revenue by 20%.
• Member of the senior management team.
• Responsible for an annual budget of £12m with full P&L responsibility.
• Increased affiliate revenue by 25% with a 10% drop in CPA.
• Manage a team of four as well as a digital agency.
• Ownership of the digital marketing calendar.
Ryanair - Europe's Favourite AirlineHead of Digital Marketing
Dec. 2014 - Sep. 2016County Dublin, Ireland• Responsible for the full funnel media strategy, including all Paid Search, SEO, CRM, display, social, price comparison, affiliates and content across all markets.
• Manage an integrated search and display programmatic program across various networks.
• Launched the affiliate program and brought the entire search and programmatic programs in-house.
• Part of the senior management team.
• Manage the full content strategy across all platforms, in all EMEA markets.
• Created the Ryanair Blog and the social strategy for Ryanair Stories.
• Developed incremental program to improve CPA’s by 15%.
• Manage an in-house team of seven.
Hilton WorldwideSenior Digital Acquisition Manager
Mar. 2014 - Nov. 2014Watford, United Kingdom• Responsible for multilingual cross channel strategies for all hotels in International markets, including programmatic, PPC and affiliates.
• Manage a team of seven internally plus multiple agencies in Singapore, London and New York.
• Increased revenue for London properties by 35%.
• Increased conversion rates by 25%.
• Managed annual budget of £18m with full P&L responsibility.
• Responsible for cross channel promotional campaign and attribution reporting to senior management.
• Integrated attribution model across all digital acquisition channels.
• Responsible for promotional strategies within PPC, display, affiliate and social media.
• Responsible for cross channel multilingual onsite testing across 171 markets and 54 languages.
• Presented on mobile digital strategies at the 2014 Mobile World Congress in Barcelona.
• Presented on the competitive online travel marketplace at the 2012 Travel Distribution Summit in London.
Hilton WorldwideSearch Marketing Manager
Oct. 2011 - Jan. 2014Watford, United Kingdom• Responsible for multilingual PPC strategies for all hotels in International markets.
• Manage the paid search program across 6 brands and 3,000+ hotels.
• Developed PPC campaigns in 171 markets, 54 languages and 10 search engines across 25m+ keywords.
• Manage a team of three internally plus three agency teams in Singapore, London and New York.
• Created and implemented cross affiliate and PPC strategies for the UK and MEA portfolio.
• Manage APAC specific products such as Naver Brandsearch, Baidu Brandzone and the Naver Blog.
• Established relationships with engines such as Google, Yahoo, Baidu, Naver, Daum, Yandex and Seznam.
• Managed annual budget of £12.5m with full P&L responsibility.
• Key stakeholder for eCommerce teams in EMEA, APAC and the US.
• Responsible for cross channel multilingual onsite testing across 171 markets and 54 languages.
• Promoted from managing the international properties only to a US hotel remit in international markets.
British AirwaysGlobal Search Marketing Manager
Jun. 2009 - Sep. 2011London, United Kingdom• Responsible for global SEO and PPC strategy development and implementation.
• Surpassed revenue targets by 10% in 09/10 and 26% in 10/11.
• Managed a team of three.
• Increased global traffic by 23%, whilst improving conversion by 10% and revenue by 48%.
• Designed cross channel reporting for senior leadership.
• Managed three separate agencies.
• Developed forecasting methodologies alongside revenue management. • Managed annual budget of £7m.
• Created cross channel strategies for new innovations such as Metrotwin and London 2012.
• Responsible for cross channel attribution reporting using multiple analytics packages.
• Budget management responsibility across multiple channels.
• Promoted from solely managing the UK, to the UK & US and then to a global remit.
• Worked on multiple cross channel initiatives, taking the lead on various affiliate and display projects.
British AirwaysSearch Marketing Manager, UK & US
Sep. 2008 - Jun. 2009London, United Kingdom• Responsible for SEO and PPC strategy development and implementation in the UK and US markets.
• Surpassed revenue target by 15% in 08/09.
• Managed a PPC and SEO agency.
• SEO consultant for all online projects.
• Managed annual budget of £5m.
• Budget management responsibility across all search channels.
Connected Media LtdDigital Marketing Manager
Apr. 2008 - Aug. 2008Whitstable, Kent• Responsible for developing online to offline synergies for insurance clients.
• Managed PPC and SEO campaigns for all clients.
• Created cross channel attribution reporting methodologies.
• Developed cross channel online and offline strategies against client budgets and objectives.
Neo@OgilvySearch Marketing Executive
May. 2007 - Mar. 2008London, United Kingdom• Managed Pan EMEA PPC campaigns for Sony, Kodak, Lovefilm, American Express and Littlewoods.
• Forged strong relationships with Google, Yahoo, Bing and their platforms.
• Responsible for creating multilingual campaign strategies against client objectives.
• Strong cross client budget and financial management.
• Responsible for regularly presenting market insights and new products into the agency from the industry.
Intch is a Professional Networking App for the Future of WorkSee more people like James on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
18
Strategic Marketing Leader @ V-Tech UK
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
110087 people
19
Project manager @ Zois Energy limited
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil