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Work Background
She Steps UpCo-Founder
Oct. 2019 - Jun. 2021Philadelphia, Pennsylvania, United StatesEmpowering women, trans, and non-binary folks to take their next steps--personally and professionally. Creating community, resources, and local support by hosting [online] events that focus on self-advocacy at work, self-growth, and more. Where we're not experts, we'll lift up others who are and help foster connections within our community so you can take your next step.
M. Taffer ConsultingFounder & President
Oct. 2018Greater PhiladelphiaConsulting practice with a focus on fractional project management, project management consulting, and content development (long-form blog posts, landing pages, and eCommerce products). Recent successes include: Managing over $3M in project budgets in 2024. (WordPress, Drupal, custom software, branding, SEO/PPC, organic and paid social & analytics) Created a project management process and set up appropriate technology to run a busy marketing department with 25 people across 4 different disciplines that interact and depend on each other. Provided project management training and support for a nonprofit through pilots of the tool and the creation of cross-functional teams. Supported a digital agency owner with process optimization and the creation of a project manager role. Created advertising for a client that got 3x the national CTR average for ads on a news site resulting in increased brand awareness and event participation. Created a new product for a custom app and software development company that increased leads by 100% week over week Implemented a new proposal structure for an outlet offering advertising and media partnerships that made creating proposals 10x faster for sales professionals Raised over $30,000 for local journalism via a new awards show sponsorships Managed process for digital marketing campaigns around mental health-related to COVID-19 pandemic Create content to boost SEO for clients in pet food and career/professional development industries
From The FutureProject Manager
Nov. 2017 - Jul. 2018Greater Philadelphia AreaI oversaw project management process for the entire agency. I worked with subject matter experts to create project plans that support clients SEO, Design, Development, Social Media and general marketing needs. In this role I drew from project management methodologies including waterfall and agile. I lead PM through two mergers with Webris and True Voice Media in January of 2018.
Billy PennManager, Sales & Events
Dec. 2016 - Nov. 2017Greater Philadelphia AreaI was responsible for creating event sponsorship packages and selling display, native and daily newsletter advertising for Billy Penn. During my time there I expanded the Who's Next series of networking happy hours and took them out of the offices and into the city. I created new strategic partnerships with a local brewery and distillery to provide unique beverage offerings to our attendees and allow our partners to promote their products. I developed a new product offering with the editorial team - giving businesses the ability to create sponsored email content in conjunction with Billy Penn. Additional responsibilities included supporting the Billy Penn 2017 Bash, event management for other local partnerships including Philly Loves Beer, and managing and reporting on a full sales pipeline.
AramarkManager, Global Sales Enablement (Growth Center of Excellence)
Aug. 2012 - Dec. 2016Greater Philadelphia AreaI started with Global Sales as their Communications Manager and was tasked with creating a communications plan to keep all stakeholders (business unit and corporate) informed of the work the team was producing, results and interdependencies. My work expanded during my time there to include project management. I was a key member of the Salesforce.com implementation team as well as managed a project to standardize Client Business Reviews across the company. I supported the Business Resource Center team as they transitioned to a single location from a co-located operation. Through that project the team was able to promote several members into leadership roles and their employee engagement scores improved 20 points from the previous survey cycle. I was trained in Challenger Selling, Challenger Teaching Messaging, Miller Hieman Strategic Selling and LAMP and an Aramark specific process for winning or retaining the largest and most strategic accounts. I had the pleasure of leading the Aramark Young Professionals Philadelphia Hub in 2014 and being a member of the Women's Business Resource Network.
Philadelphia Convention & Visitors BureauSales Systems & Lead Coordinator
Jul. 2012 - Aug. 2012Greater Philadelphia Area
Philadelphia Convention & Visitors BureauSales Coordinator
Jan. 2007 - Jul. 2012Philadelphia, PAI started my career with the PHLCVB as a Sales Coordinator supporting sales directors who sold Philadelphia as a site for conventions and meetings. In this role I learned account management, research and prospecting skills and how to keep a CRM system updated. I planned events for clients and coordinated their site visits and promotional materials. I helped manage tradeshows from coordination of booth displays to creating post show reports and analyzing ROI. I collaborated with Marketing and Communications to launch the Simpleview online bid book generator and served as a member of the cross functional internal marketing team. I managed vendors and oversaw purchasing of branded promotional items with a budget of over $20,000 annually.
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