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Work Background
9Round FitnessFranchise Owner
Oct. 2016Barrie, ONI’m excited to be bringing this amazing 30-Min. Full-Body Kickboxing workout to Barrie! With no class times, a trainer included with every workout, a new and challenging workout every day, heart-rate monitoring system, and expert nutrition advice, this is one of the most time-efficient, engaging and fun workouts available. With 3 locations planned for Barrie, you will always be only minutes away from one of our gyms. And of course, membership at one Barrie location gives you free access to the other two.
Positano PavingManager, Operations, Sales & Marketing
Sep. 2015Barrie, OntarioPrimary responsibility for the planning and implementation of the objectives, systems, policies and initiatives designed to scale our group of companies for continued and sustainable growth.
itravel2000Director, Customer Relationship Management
Aug. 2014 - Sep. 2015Mississauga, ONLeveraged analytics to help focus spend on the markets and customer segments with the highest return. Responsibility for E-mail and other direct channels: Using a combination of demographic, life-cycle, and behavioural segmentation, changed the narrative of the e-mail program to focus on targeting and relevance, resulting in a dramatic increase in customer engagement - higher open rates, lower unsubscribe rates, and 20X greater revenue. Achieved 307% lift in conversion (vs. control group) using direct mail and generated profitable incremental revenue with an ROI of 36%.
Molson Coors CanadaSenior Manager, Loyalty & Relationship Marketing
Jan. 2013 - Feb. 2014Toronto, Canada AreaLead the renovation of the Molson Coors consumer database engagement program, including: development of overall strategy, value proposition & branding, and construction of the appropriate infrastructure to enable long-term growth and evolution of the program.
Porter Airlines Inc.Manager, Loyalty & Relationship Marketing
Aug. 2010 - Nov. 2012Customer Marketing Infrastructure:
• Introduced and built initial logic to consolidate transactional data into single customer view to support database marketing capability, including targeted marketing and pre/post campaign analysis and ROI measurement Frequent Flyer Program:
• Managed all aspects of VIPorter Frequent Flyer Program Loyalty & Database Marketing:
• Perform customer segmentation analysis • Manage Customer Satisfaction and Net Promoter Score research
• Execute a variety of targeted marketing campaigns
ExpediaCRM Marketing Specialist/Marketing Manager
Oct. 2004 - Aug. 2010• Develop and manage CRM marketing budget of $1M+ per year.
• Overall return on CRM budget = 203%
• Develop and execute various promotions to grow Pre-Packaged Vacations business by 74%
Rogers CommunicationsSenior Business Analyst, Customer Analytics
Mar. 2002 - Apr. 2004• Analyze customer data as it relates to churn, product affinity, tenure, channel of acquisition etc. • Perform statistical analyses to determine effectiveness of marketing initiatives
Bank of MontrealProgram Manager, Business Development
Aug. 2000 - Feb. 2002• Identify, quantify and develop marketing initiatives in order to generate profitable revenue.
• Leveraged the combination of direct mail and outbound telemarketing techniques to generate new personal line of credit balances in excess of $195MM within an eight-week period.
RadioShack CanadaManager, Direct Marketing & Research
May. 1999 - Jul. 2000• Oversee direct marketing, market research, and analysis reporting functions
• Strategically analyze and utilize marketing database to increase sales and reduce costs
• Perform RFM analysis on RadioShack database to identify and target most profitable customers
Royal Bank of CanadaResearch Officer/Database Marketing Analyst
Dec. 1996 - Apr. 1999• Perform a variety of queries and analysis on internal databases using SAS and SQL • Profile geo-demographics and lifestyles of client base
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