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Work Background
BraviumPartner and SaaS, Data and AI Director
Jun. 2024São Paulo, Brasil• Led the AI team at Bravium to develop AI Agents handling structured and unstructured data, resulting in a 47% reduction in manual work for backoffice operations in one of the loyalty programs managed by Bravium
• Implemented a roadmap for AI Agents focused on internal and external clients, driving operational productivity and efficiency.
• Developed agents capable of handling data with solid impacts, contributing to the overall success of the company.
BraviumPartner and SaaS Director
Mar. 2024 - Jun. 2024São Paulo, São Paulo
OrbiaLoyalty Director
Dec. 2022 - Mar. 2024São Paulo, BrazilWhile my first year as a Loyalty Director at Orbia we made the best year in the history of the company in the loyalty program results: record in revenue, points redeemed and earned points. With 20% year over year growth.
OrbiaMarketplace Director
Jun. 2019 - Dec. 2022São Paulo Area, BrazilDuring my leadership we led the creation and growth of the agricultural inputs marketplace in Brazil from zero to more than R$ 2 billion in sales. 1st year (2020) more than R$ 200 million in online sales.
2nd year (2021): more than R$ 900 million in online sales.
3rd year (2022): more than R$ 2.4 billion in online sales. Orbia is a Joint Venture between the Agribusiness Giant Bayer Crop Science and Bravium the tech company specialized in loyalty and e-commerce solutions.
As the inputs marketplace director, I am responsible for developing and executing the strategies of the digital transformation of the agribusiness inputs market, being responsible for our sales operations, go to market, and credit/payments operations teams.
BraviumPartner and Loyalty Advisor
Nov. 2016 - Mar. 2024São Paulo, São PauloResponsible for the operations of the business unit ProdutorAgro ProdutorAgro is a marketplace of farming inputs and an online trading platform for crop production. Our company is a corporate venture from a group of companies specialized in loyalty programs wtih more than 10 years of experience doing business in Brazil and Argentina
• Responsible for the operations of ProdutorAgro leading 15 members • Design of product roadmaps and management of the deployment process
• Product development and go-to-market strategies for Brazillian and Paraguayan markets
ProdutorAgro - a Bravium CompanyCo-Founder
Nov. 2016 - May. 2019São Paulo, BrazilProdutorAgro is a corporate venture from Bravium.
LinkedInSales Strategy and Operations - Full-time Internship
Nov. 2015 - Nov. 2016São Paulo e Região, Brasil• Responsible for a team of six data quality analysts in a leads generation project
• Support in the sales planning of LinkedIn and Lynda.com merging process.
• Implemented the model of territory planning and account distribution for account executives of LinkedIn Learning from all global regions • Data analysis and elaboration of business cases to drive executive decision making. • Database manipulation, through SQL, and interface building to optimize sales process.
• Projects follow-up and assessment to maximize sales potential.
Vermeer CorporationCustomer Data Analysis - Summer Internship
May. 2015 - Aug. 2015Des Moines, Iowa e e Região, Estados Unidos• Ran studies of cost reduction in the shippment process to Latin America.
• Helped to create an inventory management tool for Vermeer dealers.
• Implemented business dashboards combining data from Cisco and SAP platforms.
• Supported Vermeer Customer Conference with Portuguese and Spanish translations.
Parachute and Aerial Vehicle Systems (PaAVS) Laboratory-UMKCDrones Control Systems Researcher - Internship
Dec. 2014 - May. 2015Cidade de Kansas, Missouri e Região, Estados Unidos• Created a multivariable stochastic optimization software in MATLAB.
• Optimized experiments in control systems of quadcopters.
• Optimized drag force coefficients in simulations with a 6-axis load cell and LabView DAQ.
B2W DigitalSales Strategy and Operations at Sieve - Full-time Internship
Jan. 2014 - May. 2014São Paulo e Região, Brasil• Helped to create the new department of Commercial Intelligence • Created process to maximize the sales and the recurrent income per month.
• Optimized the CRM and analyzed the competitors of the company and market players
Endeavor BrasilMarketing Summer Internship
Dec. 2012 - Mar. 2013São Paulo e Região, Brasil• Prospected new leads of entrepreneurs of companies with high growth rates for founding and mentoring the Endeavor activities
• Co managed the leads database to support the engagement in the Endeavor community
Liga EmpreendedoraFounder and General Manager - Nonprofit Student Organization
Sep. 2012 - Dec. 2013Campinas e Região, Brasil• Evaluated new business models, new business ideas and products on a weekly basis.
• Organized courses and events to spread entrepreneurship concepts and business methodologies as Lean Startup, Business Model Generation, Customer Development, Stage Financing and Early-Stage Startup Management
• Managed in strategic and operational level the Entrepreneurial Legue team.
• Represented the organization in the entrepreneurial ecosystem initiatives.
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