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Work Background
TPNMedia Director
Nov. 2023CPG/grocery focus
TPNAssociate Media Director
Jan. 2023 - Nov. 2023CPG/grocery focus
Cage PointMedia Supervisor
Dec. 2021 - Jan. 2023New York, New York, United StatesBrands: Sazerac Liquor Portfolio (Fireball Whisky, Buffalo Trace Bourbon, Weller, 1792, Southern Comfort, Paddy's, Wheatley, 99 Brand, Stirrings), Hive Brands, Brio Direct Bank, SuccessTMS/Greenbrook TMS, F45 Gyms, Wyshbox, Sprouts Farmers Market.
Cage PointSenior Media Communications Planner
Jan. 2021 - Dec. 2021New York, New York, United StatesBrands: Sazerac Liquor Portfolio (Fireball Whisky, Buffalo Trace Bourbon, Weller, 1792, Southern Comfort, Paddy's, Wheatley, 99 Brand, Stirrings)
Cage PointMedia Communications Planner
Sep. 2019 - Jan. 2021Greater New York City AreaBrands: Sazerac Liquor Portfolio (Fireball Whisky, Buffalo Trace Bourbon, Weller, 1792, Southern Comfort, Paddy's, Wheatley, 99 Brand, Stirrings)
J.M. Field MarketingDigital Marketing Manager
Oct. 2018 - Sep. 2019Miami/Fort Lauderdale AreaBrands: Clarion OTC products (Florajen Probiotics, Cystex, Lipoflavonoid, Anti Monkey Butt)
J.M. Field MarketingDigital Marketing Specialist
Oct. 2017 - Oct. 2018Miami/Fort Lauderdale AreaBrands: Clarion OTC products (Florajen Probiotics, Cystex, Lipoflavonoid, Anti Monkey Butt)
Stash Boutique Fort LauderdaleMarketing Manager
Jan. 2016 - Oct. 2017Fort Lauderdale, FLI sought out this position at Stash for the duration of my time achieving my Master's Degree. Although it was known on all sides that it wouldn't be an extended position, I helped build and maintain the store's reputation from making buying decisions to cultivating the store's social media platforms, and coordinating local community involvement. Working directly with the store owner, daily tasks include:
- Managing all store operations (buying/inventory, pricing, merchandising, consigner contracts, client sales, employees and scheduling)
- Creating and managing integrated marketing and advertising initiatives/plans/promotions
- Maintaining the store's branding initiative as "The Boutique with a Conscience"
- Working directly with retail vendors for buying
- Email marketing to current customers, consigners, and prospective clients with biweekly newsletters and event invitations/updates
- Planning, coordinating, and executing benefit events with local and national organizations (including but not limited to Women in Distress of Broward County, the Boys and Girls Club of Broward County, the Children's Diagnostic Center of Broward County, Good Karma Pet Rescue, Gilda's Club, and the American Cancer Society's Relay for Life)
- Social media content creative and management (Facebook, Instagram, Twitter)
- Executing social media platform buys to spread awareness about the store/events, and drive in-store foot traffic - Networking to cross promote with other local businesses
- Writing and submitting press releases to local publications
Med-Care Diabetic and Medical SuppliesWound Care Product Division Supervisor
Oct. 2014 - Jan. 2016Boca Raton, FL- Worked directly with the overall manager of the wound-care practice as the team lead, and liaison between other product departments and the pharmacy
- Ran and organized reports for product numbers and percentages to track performance
- Pharmacy insurance billing
- Researched new and existing products, to determine which were most effective and profitable
- Worked on select projects as an assistant project manager
- Spoke with patients via telephone concerning the products we provided to them
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