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Work Background
MRMStrategy Director - CXM/Customer Success/Data Insights
Jan. 2023 - Mar. 2024São Paulo, Brasil · HybridResponsible for leading the UX, Data, comms/CRM Strategy and CX Strategy teams for Chevrolet's and Samsung's Digital platforms/E-commerce, CRM, and Customer Success in South America. 09/23 to 03/24) Samsung: Led the Client Success strategy and business intelligence team for Samsung's E-commerce, the 10th biggest e-commerce in Brazil. 01/23 to 10/23) General Motors - Chevrolet: Acted as Director of 4 cross-functional teams to ensure successful execution of GMs Strategy for Growth, CRM/Lifecycle, and lead generation in the following disciplines: Client Success, CX Strategy, CRM Strategy, UX Strategy, Data Strategy, and SEO.
DM9 Strategy Director - Experience and CRM
Dec. 2020 - Jan. 2023São Paulo, BrasilOversaw the Comms/CRM/CX Planning across all of the Stellantis brands. In the role I helped to set the vision, process and implementation of the department. The department was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns and managing/designing two relationship programs in their entirety, while connecting everything together through the client’s lifecycle, from lead generation to repurchase by working together with the BI/DATA team and managing the Strategy team.
DM9 CX/CRM Strategy Manager
Dec. 2019 - Dec. 2020São Paulo e Região, BrasilI was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns, while connecting everything together through the client’s lifecycle, from lead generation to repurchase by working together with the BI/DATA team. Clients:
- Fiat
- Jeep
- RAM
- Seara
Suno United CreatorsStrategy Manager
May. 2018 - Dec. 2019São PauloCRM - Branding - CX As a Strategy Manager, I was responsible for developing and executing direct marketing, performance, branding and brand activation strategies for Santander and all of its business units and products through an integrated approach. Clients:
- Santander
Dentsu Aegis NetworkProduct Owner/CX Strategist
Oct. 2016 - Jun. 2018São Paulo, BrasilIn this position I was responsible for developing the entire user experience and user journey for FCA’s digital platforms and e-commerce, including managing user stories in close relationship with the web development team in order to secure strategy implementation and optimization after its release.
Monq BrandingBrand Strategy Consultant
May. 2016 - Oct. 2016São Paulo e Região, BrasilBranding As a Brand Consultant, I worked in strategic projects regarding the development of new brands, their value proposition and governance. The projects I worked on were exclusively focused on big pharmaceutical companies. Clients: - Medley
- Alelo
- Oxiteno
- Merial
- Natulab
Agência AzulAccount Planning and New Business coordinator
Jan. 2014 - May. 2016São PauloDigital Marketing - Branding - Social Media This was a hybrid position—I was tasked with developing digital marketing/performance/social media strategies for our clients while also having a commercial role in New Business by using strategic thinking as a way to engage new clients. Clients:
- Uncle Bens (Mars)
- Cervejaria Devassa (Brasil Kirin)
- Skittles (Wrigley)
- Vá de Taxi (Porto Seguro)
Tatil DesignNew Business Analyst
Nov. 2012 - Nov. 2013Rio de Janeiro e Região, BrasilWorked on the New business team to engage new prospects for the design office.
TIM BrasilBusiness Intelligence Analyst
Nov. 2011 - Nov. 2012As a B.I Analyst I was responsible for extracting data to create reports for the whole marketing team. I also took part in the development and optimization of new digital platforms for TIM’s commercial team to use on a daily basis.
ESPM Jr.Social Responsability Coordinator
Aug. 2009 - Jan. 2010
ESPM Jr.Marketing Consultant
Mar. 2009 - Jan. 2010
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