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Work Background
Accenture SongHead of Content, Creative Sr. Manager & Pride Committee Leader 🌈
Jan. 2021 - Aug. 2024São Paulo, BrazilCreative Sr. Manager - Branding, Special Projects, Cultural Group Listening and D&I - Responsible for Branding & Special Projects campaigns for brands such as Gerando Falcões (especially ASMARA), Vale, 99, Google Brazil, P&G, Nestlé and Globo. - Creation of a new offering: Social Cultural Group Listening, with training and team structuring in a pilot project that monitored more than 350 groups and communities. - Founding of the company's D&I project, Dive In, featured on the cover of Época Negócios magazine about Great Place to Work the year Accenture won 1st place for LGBTQIA+ people to work. Head of Content and Internal Communications Leader - Leader of the Content area for the social networks of the Consul and Brastemp brands and other Whirlpool Customer Journey projects, transforming brand communication, increasing engagement, creating connections with brand lovers and partnerships with memetic profiles. - Creative leader responsible for the strategy and presentation of the live broadcasts of COMMtogether, an internal communications project at Accenture Song. cultivating a sense of belonging.
Soko, crafting connectionsCreative Data Leader
Jul. 2019 - Dec. 2020São Paulo Area, BrazilCreative and Data Leader, responsible for the creative strategy of PR-stunt projects, content and non-traditional campaigns for brands such as Itaú, Vivo, Fazenda Futuro, QDB, Unilever (Sétima Geração), Danone (YoPro), Domino's Pizza and Google Brazil. Highlight for the content project for Google Brazil, leading the creation and data team, responsible for launching the @GoogleBrasil profiles, one of the few countries where Google allows its own @s, including all launch and always on content, in addition to special campaigns, such as Google Pride, during the pandemic.
New VegasCreative Director
May. 2018 - Jul. 2019São PauloResponsible for leading a content creative team of 20 people, including writers, art directors, motion designers and strategists, for brands such as L'Occitane au Brésil, L'Occitane en Provence, Duratex, Bradesco Next, TetraPak and Pantene.
Mama BistrôChef, CEO, CMO, Head of Content, Purchasing and Sales
Jan. 2016 - Apr. 2018For a few years, I took a sabbatical from advertising and decided to pursue entrepreneurship. I founded a company called Mama Bistrô that offered preservative-free, frozen, and vacuum-sealed food. The business was so successful that I later opened a restaurant with the same name, focusing solely on executive lunches. I was the head chef, responsible for purchasing, marketing, welcoming customers in the dining area, and sometimes even handling deliveries... a bit of everything.
SunsetDDBCreative, Content and Special Projects Director
Jan. 2014 - Jan. 2016Content Director for Pantene Brazil & LATAM - Leader of content creation and strategy for Pantene, in a project that expanded to other Latam operations, such as Mexico, Chile and Venezuela. - Responsible for the initiative to transition the brand's entire feed, to be more consumer-oriented and less product-oriented. Creative & Special Projects Director - Leader of creative teams for the agency's clients, competitions and special projects, such as the Experimente Seara platform, with the creation of Brazil's first Social Food Truck, the launch of Spotify in Brazil, and social media content for Nextel, Sundown and other brands.
One DigitalHead of copys | Creative Supervisor
Sep. 2011 - Dec. 2013One DigitalLed a team of copywriters for the brands Bradesco and Nextel. We also had the opportunity to create an interactive music video for the singer Michel Teló. Later on, I also became a Creative Supervisor.
Africa PropagandaCreative copywriter
Sep. 2010 - Sep. 2011Responsible for creating projects for major brands such as Pantene, Ariel, Vogue, Suzuki and institutional campaigns for P&G. Participation in the team that created and conceived the largest promotion in Brazil: Faustão's Plane, for P&G, from the TV commercial to smaller media pieces.
RAPPCreative Copywriter
Jan. 2006 - Sep. 2010This was my first experience at a large agency and in São Paulo, where I moved to work with advertising. At Rapp (formerly Rapp Collins), I worked as a creative copywriter on various direct marketing projects for clients such as Volkswagen, Itaú, Vivo, Natura, DASA and many others.
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