Raúl Valencia López - Marketing & PR Manager, Kindred Group

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Work Background

Kindred Group plcMarketing & PR Manager

Feb. 2024Stockholm, Stockholm County, SwedenThe role has the ownership of all media and public relations for Unibet in the Swedish market. The focus is on developing, executing and following up continuously all key media and PR on the market. I do everything from setting strategies, creating visual and esthetical identities to find traditional and innovative ways to market the Unibet brand successfully on the Swedish market. Besides that I focus on being the link between our external PR partners, setting up PR strategies and project manage the projects that is set up to be executed. I work in a team that takes responsibility of driving new customer to the site, retaining and reactivating existing customers and driving brand consideration through all media channels and coming sponsorship assets.

Kindred Group plcMarketing Manager

Jan. 2019 - Feb. 2024Stockholm, SwedenThe role has the ownership of the complete media plan for Unibet in the Swedish market. The focus is on developing, executing and following up on continuously basis all key media buying on the market. I do everything from setting strategies, creating visual and esthetical identities to find traditional and innovative ways to market the Unibet brand successfully on the Swedish market. I work in a team that takes responsibility of driving new customer to the site, retaining and reactivating existing customers and driving brand consideration through all media channels and coming sponsorship assets.

Betsson GroupMarketing Manager

Nov. 2017 - Dec. 2018Stockholm, SwedenThe main responsibility as Marketing Manager for Betsson Groups brands on the Swedish market is to develop the business of the brands, with the aim to generate new customers and maximize the number of active customers while increasing both short and long term revenues. This means initiating, analyzing and maximizing marketing activities and execution in order to implement the central brand strategy along with our local media strategy.

Betsson GroupBrand Manager

Jan. 2015 - Dec. 2017Stockholm, SwedenThe main responsibility as Brand Manager for Betsson.com on the Swedish market is to develop the business of the brand, with the aim to generate new customers and maximize the number of active customers while increasing both short and long term revenues. This means I have total responsibility of all marketing activities and execution in order to implement the central brand strategy along with our local media strategy. I have full marketing responsibility of our local budget and daily contact with our media agency, production agency and advertising agency. While working close with our central product team, my main responsibility is to coordinate and promote central campaign plans along with local marketing initiatives in order to build and maintain both customer acquisition and brand awareness.

MASH Analys & MediebyråHead of Digital Communication

Dec. 2013 - Jan. 2015Stockholm, SwedenMASH is a local media agency located in Stockholm, Sweden who offers marketing consultant services mainly in marketing and media planning, marketing strategy and market analysis. As Head of Digital I had the primary responsibility our clients digital advertising. Our clients consisted of for example Swedens biggest DIY company (BAUHAUS) and Swedens biggest trade union (LO). It was focus on providing our clients with consultation, analysis and reporting in and around digital media.

IUM SwedenDigital

Apr. 2012 - Dec. 2013Stockholm, SwedenIUM is owned by IPG Mediabrands (Inter Public Group) and is a collaboration between two of the worlds biggest media agencies, Initiative Media och Universal McCann(UM). Started as a traffic on the digital side, where I helped deliver and monitor our clients online campaigns. After a short while I got the possibility to work within the programmatic department and worked one year building up the set up for the programmatic department that today is a big and essential part of the agencies future.