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Work Background
The Lighthouse Church and MinistriesMedia Director, Social Media Strategist, and Content Creator
Aug. 2018 - Jan. 2024Houston, Texas, United StatesAt Lighthouse Church, I held multiple roles—Media Director, Social Media Strategist, and Content Creator—leading a team of 10+ members to create and execute dynamic media campaigns that elevated our digital presence and strengthened community engagement. Key Responsibilities & Achievements:
--Project Development & Execution: Conceptualized and launched strategic media projects for special events, ensuring impactful online experiences that resonated with and engaged our congregation.
--Social Media Growth: Drove the growth of our social media presence from 300,000 to 2 million followers across multiple platforms, significantly boosting digital engagement and visibility.
--Team Leadership: Managed and inspired a creative team, fostering a collaborative environment to ensure the successful execution of high-quality content and campaigns.
--Content Creation: Produced engaging multimedia content, including videos, social media posts, and live-streams, enhancing outreach and strengthening our online community.
--Event Management: Coordinated digital promotions for church events, maximizing participation and increasing event visibility across digital channels. My time at Lighthouse Church allowed me to merge my expertise in media with a passion for community outreach, resulting in substantial growth and elevated digital visibility for the church.
Social Media HelpFounder and CEO
May. 2018Houston, Texas, United StatesKey Responsibilities:
--Content Strategy Development: Led the creation of tailored content strategies for a diverse range of clients, from small businesses to large enterprises, ensuring a consistent brand voice and high audience engagement.
--Team Leadership: Built and mentored a skilled team of social media strategists, content creators, and analysts, guiding them to successfully execute impactful campaigns that drive client success.
--Client Relations & Consultation: Provided expert consultation on content creation, social media trends, audience engagement, and growth strategies, ensuring clients’ digital presence aligns with their business objectives.
--Project Management: Oversaw high-stakes projects, from ideation to execution, including workshops, social media strategy development, and influencer partnerships.
--Brand Growth & Analytics: Utilized data-driven insights to refine content performance, resulting in measurable growth in followers, views, and overall engagement. Major Achievements:
--Audience Growth: Successfully grew Social Media Help’s social media following to over 3,000,000 followers and achieved 50+ million views across various platforms, showcasing our expertise in expanding digital reach.
--Content Campaign Success: Developed and launched numerous high-performing campaigns, leading to significant increases in brand visibility and customer engagement for clients.
--Client Impact: Helped a broad spectrum of clients—including startups, non-profits, and established businesses—achieve their social media goals, with some experiencing over 200% growth in engagement within six months.
--Innovative Training Programs: Designed and delivered content creation workshops and courses that empowered clients to take charge of their digital strategies and build their own successful social media presence.
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