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Work Background
Vega SportsSports Marketing Manager
Mar. 2023 - Sep. 2023Supporting ASICS in Trade Marketing and Communications in Brazil, for Running and Sportstyle categories.
Planning and execution of events such as: GEL-Nimbus 25 Itinerant Launch, LUME CLUB - Golden Run SP and RJ, Meeting LATAM ASICS Front Runners 2023, ASICS Movimenta by Centauro, GEL-Kayano 30 Circuit, among others.
VPA Consulting | Marketing | Events | SalesMarketing | Events | Sales - Consulting & Projects Management
Dec. 2020BrazilAnalysis of scenarios and strategic planning for business expansion (products or services) through the elaboration of the business plan, definition of sales and distribution channels, development of market research, study of consumer behavior, creation of KPI's, data analysis, Marketing plan development, events planning and execution, social media and influencers management, etc.
UpworkSales Marketing Consultant - Worldwide
Dec. 2020Worldwide100% job success attending companies in Israel, China, Australia and others.
Web Line MobileExecutive Director
Dec. 2015 - Jun. 2017São Paulo Area, BrazilSales force and call centers automation, via web, desktop or mobile. Call center, BI. www.mexmobile.com.br
Mundo VerdeFranchisee - General Manager
Jul. 2013 - Aug. 2020São Paulo, BrazilLatin America's largest network of natural, organic and well-being stores aims at healthy living, well-being and sustainability.
Implementation and total management of the operation, selection of suppliers, negotiations, activation of marketing and trade marketing actions, administrative and financial control, customer service, implementation of a loyalty program.
www.mundoverde.com.br
BloombergCorporate Events Planner LATAM
Jan. 2011 - Jul. 2012Planning and execution of marketing campaigns and events in the following countries: Colombia, Chile, Mexico, Peru, Argentina, Uruguay, Venezuela, Panama and Brazil.
www.bloomberg.com
Alpargatas S.A.Havaianas Marketing - PR and Events Coordinator
Jul. 2007 - Feb. 2010São Paulo, Brazil-Development of concepts, strategies and event planning that are appropriate to the company's reality and brand positioning, brand experience.
-Identification of participation in new tradeshows and events, analyzing financial viability and cost-benefit ratio; -Analysis of sponsorship proposals; -Coordination of participation activities in events: selecting service providers, analyzing prices and commercial conditions, carrying out the analysis of the quality of material and / or services, defining lay-outs for stands / spaces, booth suppliers and third party vendors.
-Coordination of the annual sales convention through planning and detailing, from the conception of the idea to its execution (management of promotional mkt agencies, scenography and travel); -Preparation of briefings, monitoring the development of communication materials with the promotion agencies and the supply area, guiding compliance with deadlines, cost reduction and quality assurance; -Controlling contracts related to sponsored events; -Promotion / events budget management by comparing the evolution of expenditures made vs. budgeted in order to keep them within the estimated budget; -Press office: request and evaluate releases related to the launch of products and events, to be sent to the media. Sending products for dissemination. Some events held: Fairs: FRANCAL, Couromoda and ABAD. Events: SPFW, Havaianas Collection launch parades; Carnival booths in Salvador (Contigo-Daniela Mercury Magazine, Quem-Othon Magazine, Expresso 2222, SkolFest); Vogue Fashion’s Night Out, various events at Espaço Havaianas, Kia Summer (Club Med Itaparica), mailings, among others.
www.havaianas.com.br
www.alpargatas.com.br
Promostix Material Promocional e Marketing Ltda.Marketing Manager - Founder
Mar. 2004 - Jul. 2007-Creation, development and launch of product, brand and company covering areas: commercial, financial, administrative, marketing (brand analysis, market research, promotion, brand experience); - Obtaining a patent with the INPI; -Development of actions to attract customers through exposure in segmented fairs, direct mail, email marketing, etc., resulting in deals with: Nestlé, AMBEV, Blue Life, Petrobrás, Citroen, etc; -Return of the investment obtained in 15 months; -125% revenue growth between 2004 and 2005.
KellyManager of Events
Feb. 2002 - Nov. 2003New York, New York, United StatesFreelance in corporate events held in Hotels and Convention Centers in NYC.
Soluções Smart! em Código de Barras LtdaMarketing Manager - Founder
Jan. 1999 - Oct. 2001-Responsible for the creation and structuring of the company; -Experience in organization, accreditation and access control at events - proposal development, negotiation, administration and execution; -Complete attendance to event organizers and exhibitors through: budget preparation, location definition, contract negotiation, development of marketing and promotion strategies, market research, assembly and production supervision; -Customer portfolio: CIE Mercury, Procter&Gamble, SAP; Linux; Music Television - MTV Brasil; Microsoft; Globo Television Network; Direct TV, Xerox do Brasil, Multibras, Motivare, Hotel Transamérica, Matchcode, Hotel Meliá, Sheraton Mofarrej Hotel, Hotel Renaissance, etc; -Results: in 3 years, the company's cash flow increased by 200%. The company was certified by the “Show Business” magazine as an official supplier of Registration and Access Control at Events in Brazil.
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