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CPM UKProject Manager | NFM
Feb. 2023 - Mar. 2025United KingdomLed Asahi UK’s On-Trade and Off-Trade (Convenience) sectors’ go-to-market strategy, project delivery, and commercial execution, managing both B2B and B2C activations nationally. Spearheaded large-scale product launches, activations, and market expansion initiatives, ensuring seamless execution across the UK. Driven requirements gathering and stakeholder engagement, aligning senior leadership, field teams, and commercial partners to optimise strategy and execution. Oversaw account and project management, co-managing a substantial budget alongside senior management, optimising resources, and executing national brand activations. Led a team of 22 Field Account Managers across On-Trade and Convenience, implementing structured training programs that enhanced team capabilities and accelerated promotions, progressing over 15 team members into Asahi’s talent pipeline. Integrated data-driven decision-making frameworks, leveraging Power BI, Salesforce CRM, and telemetry analytics, improved reporting, optimised performance tracking, and provided strategic insights. Championed digital transformation and change management, modernising sales enablement, onboarding, and training workflows, reducing manual inefficiencies by 40% and increasing in-trade productivity. Collaborated with cross-functional teams to enhance project planning, risk management, and operational efficiency, ensuring smooth execution of commercial initiatives. Integrated Health & Safety best practices within field operations, reinforcing compliance while enhancing efficiency in the FMCG sector.
CPM UKProduct Delivery Manager | Samsung TV AV
Jun. 2021 - Feb. 2023London Area, United KingdomManaged the end-to-end delivery of Samsung’s TV & AV product initiatives, driving market expansion, go-to-market execution, and stakeholder engagement across Currys & John Lewis. Led product launches, retailer training, and sales enablement programs, improving in-store advocacy and increasing Samsung’s Share of Business (SOB) by 26% quarterly. Partnered with senior stakeholders across sales, marketing, and product innovation teams to align business objectives with execution strategies. Led a 15-member team, driving talent development and securing 5 promotions. Optimised performance tracking through Power BI & Salesforce, enabling data-driven decision-making and enhancing retail execution.
CPM UKBusiness Development Manager | JTI
Sep. 2020 - Jun. 2021London, England, United KingdomLed the regional launch and adoption of Ploom, JTI’s next-generation heated tobacco product, across major grocery and convenience retailers, including Tesco, Sainsbury’s, and Morrisons. Executed a data-driven go-to-market strategy, leveraging Power BI analytics to track sales performance, consumer adoption, and product lifecycle improvements, resulting in a 15% uplift in product sales. Optimised territory management, CRM, and route-planning tools, improving field efficiency and increasing retailer visits by 20%. Developed and delivered sales enablement materials and training programs, upskilling retail partners and driving a 40% increase in retailer engagement. Built and maintained strong B2C relationships, ensuring product positioning aligned with market trends and consumer demand, while collaborating with cross-functional teams to refine product messaging and enhance feature adoption.
CPM UKProduct Development Manager – Samsung Digital Appliances
Aug. 2016 - Sep. 2020London, United KingdomDrove product development, market expansion, and adoption of Samsung Digital Appliances, bridging the gap between product innovation, sales enablement, and customer engagement. Led the regional execution of product launches, collaborating with product, marketing, and retail teams to optimise go-to-market strategies. Managed a team of 15 Development Executives, implementing data-driven sales strategies that increased product sales by 104%. Spearheaded training and enablement programs, equipping 500+ retail professionals with in-depth product knowledge, resulting in a 15% increase in in-store expertise and an 8% quarterly uplift in product adoption. Partnered with senior stakeholders, engineers, and retail partners to gather user insights, refine product positioning, and enhance feature adoption, ensuring seamless integration with customer needs and market trends. Led performance tracking, compliance management, and process optimisation, ensuring product-market fit and operational excellence across key retail channels.
Samsung ElectronicsProduct Development Manager
Sep. 2015 - Mar. 2016United KingdomSupported the UK market expansion and adoption of Samsung SmartThings, contributing to IoT integration and smart home connectivity across major retailers regionally and nationally. Managed product activations, go-to-market execution, and sales enablement, training over 300+ retail staff, increasing product advocacy by 40%, and contributing to a 45% uplift in sales. Spearheaded data-driven market research and user insights, refining product positioning and optimising the customer journey. Played a key role in stakeholder engagement and retail execution, ensuring compliance, seamless integration, and enhanced customer experience.
activeNewhamSales and Marketing Manager
Aug. 2014 - Aug. 2015London Area, United KingdomOversaw sales, marketing, and business development operations, driving corporate membership growth and revenue expansion across Active Newham and its regional partner sites. Led stakeholder engagement and contract negotiations, securing corporate partnerships that increased membership acquisition by 35%. Managed Health & Safety compliance, ensuring operational excellence across multiple locations. Spearheaded community outreach programs, increasing local engagement by 40% and driving a 25% rise in membership retention year over year.
Fitness First UKSales Manager
Jan. 2012 - Jun. 2014London, United KingdomLed a high-performing sales team, driving a 30% increase in gym membership through targeted sales strategies and corporate partnerships. Spearheaded business development initiatives, securing major accounts and optimising lead conversion, resulting in consistent revenue growth and enhanced member retention.
Fitness First UKMembership Sales Consultant
Jan. 2011 - Jan. 2012London, United KingdomExceeded sales targets and built strong client relationships, securing high-value corporate memberships. Played a key role in expanding the gym’s member base through strategic outreach and customer engagement, driving increased revenue and retention.
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