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Work Background
Oak Grove SchoolDevelopment & Alumni Engagement Associate
Apr. 2023Ojai, California, United StatesI've joined Oak Grove School in Ojai as the Part-Time Development & Alumni Engagement Associate. A progressive school serving students from preschool through 12th grade, Oak Grove is the only school in the Americas founded by renowned philosopher Jiddu Krishnamurti, who also established schools in India and the UK.
As the school approaches its 50th anniversary, I’m supporting communications, development, and fundraising efforts, while working to build an engaged alumni community to celebrate this major milestone. My role includes event planning, management, and executing strategic communications to share Oak Grove’s unique story and its lasting impact.
Little Foodie ClubFounder
May. 2016 - May. 2020Greater Los Angeles AreaI led operations, product development, editorial, and marketing for a baby food delivery brand, helping grow it from a local startup to a nationally recognized company. I developed communications strategies that expanded brand awareness and boosted engagement, while also overseeing product and email marketing. I managed hiring, recruiting, and onboarding, creating best practices to support team growth. As part of the brand’s evolution, I also expanded content strategy to include an educational vertical, providing valuable resources for parents and caregivers. Key Projects & Achievements:
- Scaled the business from a local operation to a national brand, growing its reach and customer base.
- Awarded Best Baby Food Product of the Year 2018 by RangeMe.
- Secured celebrity endorsements, negotiating contracts and engagement terms.
- Built a strong brand presence through content creation, influencer partnerships, and strategic marketing campaigns. This role allowed me to combine storytelling, strategy, and brand-building in a way that felt both impactful and meaningful.
URBANOLOGIE GLOBAL LIMITEDEditor
Nov. 2015 - Jun. 2019Los Angeles, New YorkHelmed editorial for New York and Los Angeles bureaus reporting on culture, food and beverage, and hospitality news. Established professional relationships with high profile figures, and researched, interviewed, wrote, and editorialized features ahead of deadlines. Produced short- and long- form content daily informed by SEO and copywriting best practices. Collaborated with social media and marketing to optimize content direction for editorial features.
Self-EmployedFreelance Journalist/Editor/Copywriter
Jun. 2013Ojai, California, United StatesJournalism
As a food, travel, and lifestyle journalist, I specialize in chef profiles, trend analysis, and travel features, with my work published in leading international magazines. My bylines include:
UK: Restaurant Magazine, The Evening Standard, FOUR Magazine, Supper, The World’s 50 Best Restaurants, Design Week
Netherlands: FRAME
Dubai: Spinney’s Food Magazine
USA: Top10.com, 101 Traveler Magazine, Ojai Magazine, Ojai Valley News Copywriting
I have worked with a variety of food, beverage, fitness, and wellness brands, developing brand narratives, marketing strategies, and social media campaigns to drive awareness and engagement. Key clients include:
Global wellness & fitness brands – F45 Training, FS8, Desk Yogi
Food & beverage brands – USofE Coffee, Community Juice
Food management & corporate services – Thomas Cuisine (writing executive summaries for contract proposals in the healthcare and corporate sectors) My work helps brands refine their voice, create compelling content, and connect authentically with their audiences across various platforms.
Caterer and Hotelkeeper (TWGCA LLP)Restaurant Editor
Jul. 2009 - May. 2013London, United Kingdom- Managed all restaurant and chef related content in print and online
- Wrote news and feature content, created podcasts and videos, generated blogs and newsletters
- Commissioned both journalists and non-professional writers, issuing detailed briefs and effectively editing copy
- Innovated and developed revenue streams through editorial campaigns, supplements and events
- Grew The Caterer’s online presence on social media
- Won an award for best editorial campaign highlighting mental illness in the hospitality industry
- Appeared as an expert in national media including the BBC’s Food Programme
Caterer and Hotelkeeper (TWGCA LLP)Senior News Reporter
Sep. 2006 - Jul. 2009London, United Kingdom- Beat reporter covering restaurants and chefs
- Generated news stories and analysis pieces for print and online
- Broke high profile off-dairy stories, many of which were picked up by the national media
- Managed various weekly sections of the magazine
- Launched the Guide Girl restaurant gossip blog, which quickly became The Caterer’s most successful blog and traffic source to the website
Mad.co.ukReporter
Nov. 2005 - Sep. 2006London, United KingdomGenerating and writing news stories and analysis pieces for the marketing, advertising and design industries, as well as writing monthly features on current events and issues and regional industry reports. I also compiled the weekly Weekender column reviewing London exhibitions and events.
Design Week - Centaur CommunicationsEditorial assistant
Jun. 2003 - Jun. 2005London, United KingdomA junior role on this leading design trade title that encompassed everything from admin work such as paying freelances, to editorial work from researching, coordinating and writing supplements and league tables to compiling vox pops and event listings.
Special achievement: initiating and organising the Meeting Point social event for young
designers.
Frame MagazineInternship
Sep. 2002 - Apr. 2003Amsterdam Area, NetherlandsInternship on this internationally renowned interior design magazine during which I was tasked with writing small articles about new interiors; updating the Frame website; and gathering information and images from designers and architects around the world.
I represented Frame at various international trade fairs across Europe, including Salone Internazionale del Mobile in Milan and IMM in Cologne.
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