Jennifer Jorgensen

Co-Founder @She She

💰 Investor & VC💸 MarketingBusiness Owner👍 Sales & BizDev🐦 Design🧨 Consulting

Jennifer Jorgensen is a passionate entrepreneur and the co-founder of She She, a company dedicated to providing high-quality products and services for commercial and residential clients. With extensive experience in business development and a keen interest in design, Jennifer has successfully managed to merge her two passions into one successful business venture. Prior to founding She She, Jennifer had a successful career in various leadership roles, demonstrating her ability to strategize, innovate, and lead. Her strong business acumen and empathetic leadership style have been instrumental in the growth and success of She She. Jennifer is committed to creating a platform that not only offers exceptional products and services but also promotes and supports women's empowerment. She continually pushes for innovation and improvement, ensuring that She She remains at the forefront of its industry. Her dedication and passion are evident in every aspect of the business, making her a respected figure in her field. Jennifer holds a degree in Architecture and has furthered her education with various courses in art history, French and entrepreneurship.

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Work Background

Jenny + DirkCo-Founder/Owner + Principal Designer

Mar. 2021Minneapolis, MNProviding full scope design services from concept to completion. Furniture, fixture and material selections, space planning, conceptualization and branding, presentation materials and construction drawings. •Offering complete project management capabilities including coordinating construction schedules, developing client budgets and procuring estimates. •Establish project budgets for labor and install services. •Led the development and execution of SEO content strategy, increasing organic search traffic by 60% •Make all final fixture, material and furnishing selections in professional binder for client and builders. •Staging and flower arranging for photoshoots. •Create and manage marketing around Parade of Homes, Remodelers Showcase, etc. •Design and Manage company website and social media campaigns.

She SheCo-Founder/Owner

Jun. 2016Greater Minneapolis-St. Paul AreaA multidisciplinary print and pattern studio specializing in wallpaper, textiles and home furnishings. •Partnered with co-founder to develop and build design business to serve commercial and residential customers. •Managed intern program with a goal to develop and teach young artists how to use their creative skillset while forming a profitable business •Managed the scoping process from estimates to contract drafts, reviews, new client proposals and renewals. •Source and hire global vendors to assist on design projects. •Responsible for overseeing all operating processes related to taxes, accounting, payroll etc. •Designed and managed company website, e-commerce and social media campaigns. •Managed marketing activity and design to source new customers with digital marketing, event marketing and referral program. •Hired and managed Public Relations Agency out of NYC to assist with inbound requests, invitations etc. •Designed showroom campaigns across the country to create brand awareness and revenue generating contracts. •Maximized product branding by developing digital marketing and email marketing strategies. •Represented the company as guest speaker at engagements such as Design in 7 at the University of MN, Delta Faucet Design Summit in Chicago, IL, Highpoint Market ℅ Sunbrella •Responsible for product innovation related to: Wallpaper, Fabric, Swimwear, Apparel, Home Goods. •Featured in Kips Bay Showhouse in San Francisco and New York City in 2024. •Secured top clients such as Facebook, Marvin Windows, Sherwin Williams, Lululemon, Tria, Mall of America, W Hotels, Museum of Ice Cream, Sunbrella, Delta Faucet

PLATFORM MPLSFounding Board Member

Aug. 2016Greater Minneapolis-St. Paul AreaPlatform is a next generation alternative space set to open in Minneapolis in 2017. Platform will be a fully immersive contemporary art space that seeks to engage visitors from the front door throughout our entire space.

j.jorgensenPrincipal Designer | Founder

Jan. 2015 - Jul. 2024Greater Minneapolis-St. Paul Areaj.jorgensen is a design firm for the inspired client. each design is a reflection of the principal designer's travels and experiences blended with the client's personality and point of view.