Com LaudeCommercial Success Director
Apr. 2021 - Feb. 2024New York, United StatesProvide leadership and guidance to the Commercial Success team. Responsible for all sales enablement and go-to-market initiatives, with a focus on reducing overall time-to-market for new product launches and sales efforts. As a member of the company's Operating Board, provide insight to the C-Suite and other senior managers on go-to-market efforts and business case priorities. Implemented a new RFP project management process and automation software that helped reduce answering time by 45% and increased the number of concurrent RFPs that can be responded to from one to three. Developed, presented, and owned business cases for key product initiatives, including Web 3.0 brand services and the productization of the Intelligence data analytics tool. Implemented an Account Based Marketing strategy, working collaboratively with the marketing team on messaging, market segmentation, and persona development.