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Work Background
Senior Team Lead, Global Marketing
S&P GlobalSenior Team Lead, Global Marketing
Nov. 2022- Orchestrated the management of diverse content items spanning Highspot, Vidyard, Pathfactory, and our website asset manager, ensuring cohesive brand representation across all channels. - Skillfully edited content contributions from various stakeholders, refining materials to meet quality standards and align with organizational objectives. - Provided comprehensive training to frontline teams on the effective utilization of our sales enablement platform, empowering them to drive sales success. - Worked on the migration of content to a new Digital Asset Management (DAM) system, ensuring minimal disruption and maximum efficiency. - Designed and developed account-based engagement microsites, facilitating smooth platform transitions and enhancing client interactions. - Engineered streamlined processes to optimize workflow efficiency and bolster productivity within the content management framework. - Authored comprehensive documentation and conducted tailored training sessions to equip team members with the necessary skills and knowledge. - Monitored content utilization metrics and proactively recommended innovative campaigns to enhance end-user engagement and drive results. - Leveraged prior experience in people management to effectively lead and mentor team members, fostering a collaborative and high-performing environment. - Formulated strategic roadmaps for content organization, guiding the team towards structured and goal-oriented content management practices. - Demonstrated strong communication skills by leading engaging meetings and effectively conveying complex concepts to stakeholders across various levels.
Manager, Customer Experience
S&P GlobalManager, Customer Experience
Apr. 2021 - Nov. 2022Promoted from my previous role, so in addition to those responsibilities, I: - Diligently led and mentored a dynamic team, fostering a culture of growth and excellence through comprehensive training and guidance. - Spearheaded the development and implementation of a robust certification program, showcasing adeptness in learning new technologies such as Thought Industries to ensure program efficacy. - Successfully orchestrated the seamless integration of Highspot across all client-facing teams and technologies, optimizing organizational workflows and enhancing client engagement. - Demonstrated exceptional project management acumen in handling large-scale, high-visibility initiatives, ensuring timely delivery and exceeding stakeholder expectations.
Customer Experience Specialist, Migration & Retention
S&P GlobalCustomer Experience Specialist, Migration & Retention
Jun. 2019 - Apr. 2021- Conceptualized and executed impactful marketing campaigns, driving brand visibility and product awareness to target audiences. - Facilitated engaging product webinars, leveraging persuasive communication skills to educate and captivate audiences. - Employed a diverse array of marketing tactics including email, website optimization, in-product notifications, and live training programs, ensuring comprehensive product promotion and user engagement. - Maintained proactive communication with stakeholders through regular updates and strategic stakeholder meetings, fostering collaboration and alignment across initiatives. - Demonstrated adept project management capabilities in overseeing multifaceted projects, ensuring adherence to timelines and objectives. - Engineered efficient processes and curated valuable training opportunities, optimizing team performance and fostering continuous learning and development. - Provided mentorship to team members, offering guidance and support to nurture professional growth and success. - Spearheaded the successful integration of new technology, Highspot, into product and commercial teams, ensuring seamless adoption and maximizing its potential. - Pioneered the development of a pilot certification program, showcasing innovative thinking and driving excellence in product knowledge and proficiency. - Skillfully revised and polished product release notes, ensuring accuracy, clarity, and consistency to enhance client understanding and satisfaction. - Spearheaded the communication segment of crisis management efforts, collaborating closely with senior leadership to craft strategic messaging tailored to clients, effectively mitigating potential impact and maintaining trust. - Took ownership of in-platform communication processes, optimizing workflows and ensuring seamless delivery of critical information. - Revamped and revitalized the client onboarding program, implementing strategic improvements to enhance client experience.
Senior Specialist, Event Operations
S&P GlobalSenior Specialist, Event Operations
Apr. 2017 - Jun. 2019Charlottesville, VirginiaBuilt upon my previous role, promoted to this position - Innovatively developed multiple streamlined processes and comprehensive training documents, optimizing operational efficiency and knowledge dissemination. - Implemented a systematic procedure utilizing the GENPACT team for event payments, enhancing financial management and efficiency in event coordination. - Pioneered a structured process for seamlessly integrating events into the product platform, ensuring smooth execution and enhanced visibility. - Curated compelling content and assumed ownership of the Strategic Events Hub Page, serving as a central resource hub for strategic event initiatives. - Effectively managed budgets for a portfolio of client events, demonstrating financial acumen and strategic allocation of resources. - Led a rewarding employee recognition project, fostering a culture of appreciation and motivation within the organization. - Demonstrated expertise in event software platforms including Quickmobile, Conferences IO, and CVENT, optimizing event management processes and ensuring seamless execution. - Diversified event management expertise to include tradeshows, breakfast/cocktail briefings, and client appreciation events, expanding organizational reach and engagement. - Expanded stakeholder engagement across multiple departments and divisions, fostering cross-functional collaboration and alignment to organizational goals.
Operations Specialist
S&P GlobalOperations Specialist
Aug. 2015 - Apr. 2017Charlottesville, Virginia Area- Orchestrated seamless event logistics for diverse event types including virtual training, webinars, seminars, analyst training programs, and conferences, ensuring smooth execution for varying audience sizes. - Selected venues for events, considering factors such as capacity, location, and amenities to optimize attendee experience. - Developed and maintained Banquet Event Orders, meticulously detailing event specifications and requirements to ensure precise execution. - Coordinated room blocks with venues, facilitating accommodations for event attendees. - Rebranded presentations to align with the new brand launch, ensuring compliance with updated branding guidelines. - Established and implemented a collections process, effectively addressing backlogged collections and bringing accounts up to date. - Provided comprehensive training to new associates on event management protocols and best practices. - Leveraged Cvent for streamlined event registrations and communication, optimizing attendee engagement and management. - Utilized On24 and Talkpoint platforms to host training programs for external attendees, maximizing reach and accessibility. - Collaborated with stakeholders across multiple departments to execute successful events, fostering cross-functional synergy. - Maintained proactive communication with event attendees throughout the event lifecycle, ensuring a positive and engaging experience. - Contributed to events support, offering assistance and troubleshooting as needed to ensure smooth execution. - Liaised with speakers regarding logistics and deadlines. - Collaborated with the design team to create compelling assets for events, enhancing visual appeal and branding consistency. - Pursued event-related training to stay abreast of industry trends, fostering innovation and leveraging new technologies. - Coordinated onsite logistics and setup at events, ensuring optimal presentation and functionality.
Associate in Claims Support
State FarmAssociate in Claims Support
Apr. 2014 - Aug. 2015Charlottesville, VA- Collaborated with management across various branches of the company, fostering cross-departmental synergy and alignment with organizational objectives. - Provided vital support to claim specialists by executing tasks within the claims process, ensuring efficiency and accuracy. - Facilitated the procurement of essential documents such as police reports, contributing to thorough claims processing. - Expertly initiated and organized claims, laying the groundwork for effective resolution and client satisfaction. - Skillfully orchestrated meetings, from setup to execution, optimizing communication and collaboration within the team. - Proactively contributed ideas to enhance claims processes, demonstrating a commitment to continuous improvement and operational excellence. - Demonstrated proficiency in data entry, maintaining accurate records and facilitating smooth workflow within the team. - Took ownership of assigned activities within the team, exhibiting accountability and dedication to achieving team goals. - Demonstrated expertise by successfully passing the initial examination in the AINS series, showcasing commitment to professional development and industry knowledge.
Group Sales and Catering Coordinator
Bluegreen VacationsGroup Sales and Catering Coordinator
Sep. 2013 - Apr. 2014Gordonsville, Virginia- Skillfully managed multiple concurrent events, ensuring seamless execution and client satisfaction. - Crafted comprehensive Banquet Event Orders (BEOs), meticulously detailing event specifications and requirements. - Coordinated catering arrangements with clients, orchestrating tastings and ensuring culinary preferences are met. - Took charge of event logistics, meticulously arranging every detail to ensure flawless execution. - Proactively reached out to potential clients, securing bookings and fostering long-term relationships. - Exceeded $100,000 in combined room block and catering sales, showcasing strong sales acumen and client relationship management skills. - Proficiently utilized Caterpro software to streamline operations and enhance efficiency. - Drafted contracts and facilitated their distribution to clients, ensuring clear terms and agreements. - Developed marketing packets, including Wedding Packages and Meeting Packages, to showcase catering offerings and attract clients. - Collaborated with other vendors to coordinate event details, ensuring seamless integration and optimal client experience.
CFA Institute - Grader Support
Adams and GarthCFA Institute - Grader Support
Jun. 2013 - Jul. 2013Charlottesville, Virginia AreaConfidential test processing and administrative assistant duties.
Marketing and Special Events Intern
Starr Hill BreweryMarketing and Special Events Intern
Aug. 2012 - May. 2013Crozet, VA- Maintained inventory levels in the tasting room, ensuring a well-stocked and organized environment for optimal customer experience. - Conducted regular storage inventory checks to monitor stock levels and facilitate timely replenishment as needed. - Handled packaging and shipping of merchandise orders, ensuring accurate and prompt delivery to customers. - Cultivated expertise in beer knowledge and offered informative tastings to patrons, enhancing their understanding and appreciation of the products. - Provided on-site support at various events including tastings and beer festivals, contributing to a memorable and engaging experience for attendees. - Demonstrated commitment to cleanliness and sanitation by regularly cleaning equipment, maintaining hygiene standards, and ensuring product quality. - Acted as a passionate Brand Ambassador, embodying brand values and delivering exceptional customer service to promote brand loyalty and awareness. - Leveraged creative skills to design merchandise, contributing to the development of visually appealing and marketable products.
Event Management Assistant
Powerhouse Meetings and Event ManagementEvent Management Assistant
May. 2012 - Aug. 2012Chantilly, VA- Proficiently utilized Etouches software to streamline event management processes and enhance efficiency. - Conducted thorough verification of planners' information, ensuring accuracy and completeness of event details. - Skillfully processed applications and created detailed spreadsheets, facilitating effective organization and management of event logistics. - Conducted interviews with planners, demonstrating strong communication skills and attention to detail in assessing their needs and requirements. - Served as an onsite contact, overseeing various aspects including room setup, staff registration, and attendance tracking, ensuring smooth event execution. - Compiled comprehensive agenda books, providing attendees with essential information and facilitating seamless event navigation. - Mentored and instructed fellow interns through interviews and training sessions, fostering a collaborative learning environment. - Compiled ground transfer manifests, contributing to efficient transportation logistics for event attendees. - Assisted in compiling hotel room lists and creating name tag spreadsheets, ensuring accurate attendee information and smooth registration processes. - Designed and produced tent cards, enhancing event organization and providing clear signage for attendees. - Conducted budget reconciliation and invoice management, ensuring financial accuracy and adherence to budgetary constraints.

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