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Work Background
Ziplines EducationLearner Success Advocate
Feb. 2024Managing a Digital Marketing Science course. As a Learner Success Advocate, I'm responsible for learner success with course material, measuring course success by tracking and reporting data, hosting weekly live sessions, grading assignments and being the main point of contact and mentor to learners. Active on platforms: Canvas-LMS, Slack, HubSpot and Zoom. Course material: SEO, SEM, Content Marketing, Email Marketing, Marketing Automation, Google Analytics, Social Media, AI Marketing, Marketing Plan
Conley Publishing GroupRegional Director of Digital Sales -Wisconsin
Sep. 2023Milwaukee, Wisconsin, United States
Conley Publishing GroupPublisher
Apr. 2022 - Sep. 2023Milwaukee, Wisconsin, United StatesMKE Lifestyle is a 40 time award winning monthly print and digital publication serving the metro Milwaukee region with hyper local content for a sophisticated living lifestyle.
Carthage CollegeAdjunct Instructor
Jan. 2021 - Jan. 2023Kenosha, Wisconsin, United States
OnMilwaukee.com Senior Account Executive
Jan. 2021 - Apr. 2022Milwaukee, Wisconsin, United States
Midwest Communications, Inc.Marketing Consultant
Mar. 2020 - Dec. 2020Sheboygan, Wisconsin, United States• Developed consultative sales approach for integrated marketing campaigns, exceeding sales goals by bringing in 6 new accounts during economic downturn.
• Secured sponsorships for Wisconsin Badgers games, showcasing top-selling skills in the industry.
DCI-ArtformProgram Manager
Apr. 2019 - Sep. 2019Milwaukee, WIIntermediary between automotive (tier I) client and digital marketing team for digital service media center and digital showroom display kiosks. Responsible for creating data analysis reports and reporting insights and recommendations. Successfully managed client's annual B2B Expo's in-store digital booth layout, presentation, content, measurement of booth traffic, relationship building strategy and market research initiatives for product development. Writing responsibilities; copy writing for client's newsletter (client facing), marketing proposals, business requirement documents, creative briefs and updates to digital user guides.
Alverno CollegeAdjunct Instructor
Jan. 2019 - May. 2019Milwaukee, WISpring 2019 semester-taught Change Management graduate level course to MBA and OD students.
Sinclair Broadcast GroupAutomotive Marketing Consultant
May. 2018 - Mar. 2019Greater Milwaukee AreaConsulted automotive dealers for digital path-to-purchase marketing for Drive Auto, an innovative multi-attribution digital platform designed to capture data from all digital marketing efforts to increase sales. Exceeded new business goal in first 60 days of employment and secured top 2 automotive clients for Milwaukee office. Created events to improve client relationship building and product promotion.
Heiser Automotive GroupMarketing Consultant
May. 2017 - May. 2018Provided marketing consultation to CEO, professional development and training for Marketing Director and managed graphic design projects that included; monthly sales incentives, monthly sales events and promotions and materials for fundraising events.
SBBennett Marketing, LLCPresident, Marketing Strategist
Mar. 2017 - Feb. 2020United StatesI understand that marketing and sales should function together like a symbiotic relationship, a balance that can only be achieved by working together. The end result being your deserved percentage of market share. SBBennett Marketing, LLC, launched in April, 2017. We build marketing strategies for small to medium businesses and provide proven ideas that accomplish goals while staying in budget.
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