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Work Background
Robhots EdiblesSales Leader
Jun. 2023 - Jun. 2024Colorado, United StatesImproved team efficiency and performance by implementing a robust CRM, enabling precise tracking of key business metrics. Expanded relationships with major brands, including MSO's. Pre-launched new SKU's using data driven insights, enhancing customer engagement.
SchwazzeSenior Wholesale and Brand Launches
Aug. 2022 - Apr. 2023Launching Lowell Herb Co. Premium Pre-Roll packs in Colorado! Purplebee’s, Wholesale Flower and EDW.
The Calico GroupDirector of Sales - Colorado
May. 2022 - Feb. 2023Denver, Colorado, United StatesLed a team of project manager across the US, driving global sales and business expansion. Collaborated with cross-functional teams, including commercial strategy, brand marketing, trade marketing and product with over 1,000 SKU's.
The Calico GroupDirector of Sales - Colorado
May. 2022 - Feb. 2023Denver, Colorado, United StatesStreamlined new employee onboarding by creating a comprehensive workflow training program, resulting in faster ramp-up times and increased productivity. Led a team of 10 project managers, driving global sales and business expansion. Developed a marketing plan that increased customer retention and new business. Collaborated with cross-functional teams, including commercial strategy, brand marketing, trade marketing, and product with over 1,000 SKU’s.
SUM Director Of Retail Sales - SUM
Aug. 2021 - Apr. 2022Boulder, Colorado, United StatesAnalyzed data-driven sales and forecasts to identify key industry trends, expanding the company's reach into two additional states. Directly contributed strategic planning and sales strategy development, achieving revenue growth.
NFuzedSales Director
Feb. 2019 - Aug. 2021Boulder, ColoradoStarted with NFuzed from it's inception, taking it from a new CO brand, so one of the top 5 gummy brands in the state, while expanding to CA, where I trained and managed a team of 7 sales reps. Successfully targeted and penetrated a competitive market, selling to hundreds of corporate clients. resulting in increased market share and steady revenue growth.
NFuzedAccount Manager
Feb. 2019 - Dec. 2019
Mountain Cowboy Brewing CompanyRegional Director of Sales And Marketing
Sep. 2016 - May. 2019Frederick, Colorado, United StatesSpearheaded a 30% increase in annual sales growth through innovative marketing marketing campaigns and strategic partnerships. Developed and launched a successful new product line, resulting in a 20% increase revenue boost within the first six months. Leveraged data-driven insights to optimize marketing spend, improving ROI by 20%.
SeaWorld San AntonioMarine Scientist
Sep. 2011 - Dec. 2014San Antonio, Texas Metropolitan AreaSpecialized in animal husbandry for Elasmobranchs (sharks, skates and rays), ensuring optimal health and well-being, developing strong attention to detail and problem solving skills. Managed and cared for 18 American alligators and managed large saltwater aquatic systems, including filtration, water chemistry, animal care supporting a thriving marine life community, demonstrating strong technical and analytical skills.
KATY TRAIL ANIMAL HOSPITALVeterinary Nurse
May. 2007 - Mar. 2010Dallas, Texas, United States
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