VICE MediaDigital Marketing Project Manager
Feb. 2020 - Jan. 2024Amsterdam, North Holland, Netherlands• Led and mentored a team of 5 interactive designers, fostering a collaborative environment that drove innovative campaign execution.
• Led multi-channel digital marketing campaigns across paid social and Google Ads, driving measurable growth in conversion and engagement for clients in Pharma, Fashion, Auto and FMCG industries.
• Partnered with sales, media strategy, and campaign teams to align efforts and drive growth initiatives.
• Managed end-to-end website development projects, ensuring on-time delivery and staying within budgets ranging from €50K to €500K, resulting in a 20% increase in site engagement on average.
• Analyzed campaign performance metrics to deliver actionable insights, aligning strategies with client goals and maximizing ROI.
• Designed and executed A/B tests to optimize ad performance, landing page effectiveness, and overall customer journey conversion rates.
• Streamlined communication and collaboration by implementing a digital ticketing solution, reducing turnaround times for internal requests by three days.
• Designed user-friendly guides detailing workflows aligned with client objectives; facilitated onboarding sessions which reduced new employee ramp-up time, allowing faster integration into project teams.
• Created and maintained internal documentation outlining processes, governance, best practices, and budget allocations, ensuring consistency and scalability.