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Marketing
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Lebanon
Work Background
Business Operations Manager
VICE MediaBusiness Operations Manager
Jan. 2024 - Sep. 2024Amsterdam, North Holland, Netherlands• Established strategic partnerships with leading global vendors, broadening the range of available digital media solutions; increased user interaction metrics by over 20% as a direct result of these new digital tools. • Spearheaded optimisation initiatives related to vendor invoicing, resulting in reduced processing times. • Evaluated ongoing project performance data, producing actionable insights that that resulted in a 50% reduction in project turnaround times while uncovering pathways for growth and performance enhancement.
Digital Marketing Project Manager
VICE MediaDigital Marketing Project Manager
Feb. 2020 - Jan. 2024Amsterdam, North Holland, Netherlands• Led and mentored a team of 5 interactive designers, fostering a collaborative environment that drove innovative campaign execution. • Led multi-channel digital marketing campaigns across paid social and Google Ads, driving measurable growth in conversion and engagement for clients in Pharma, Fashion, Auto and FMCG industries. • Partnered with sales, media strategy, and campaign teams to align efforts and drive growth initiatives. • Managed end-to-end website development projects, ensuring on-time delivery and staying within budgets ranging from €50K to €500K, resulting in a 20% increase in site engagement on average. • Analyzed campaign performance metrics to deliver actionable insights, aligning strategies with client goals and maximizing ROI. • Designed and executed A/B tests to optimize ad performance, landing page effectiveness, and overall customer journey conversion rates. • Streamlined communication and collaboration by implementing a digital ticketing solution, reducing turnaround times for internal requests by three days. • Designed user-friendly guides detailing workflows aligned with client objectives; facilitated onboarding sessions which reduced new employee ramp-up time, allowing faster integration into project teams. • Created and maintained internal documentation outlining processes, governance, best practices, and budget allocations, ensuring consistency and scalability.
Senior Associate, Interactive Design
VICE MediaSenior Associate, Interactive Design
Jan. 2019 - Feb. 2020Amsterdam Area, Netherlands• Led the development of interactive creatives for high-profile digital media campaigns, ensuring client requirements and brand guidelines were met. • Developed 20+ micro-websites for clients in Fashion, Auto, Beverages, Food, and NGOs, showcasing expertise in HTML and CSS.
Executive, Interactive Ad Design EMEA
VICE MediaExecutive, Interactive Ad Design EMEA
Feb. 2018 - Jan. 2019Amsterdam Area, Netherlands
Executive Ad Operations
VICE MediaExecutive Ad Operations
Jan. 2017 - Feb. 2018Amsterdam Area, Netherlands• Managed end-to-end execution of digital advertising campaigns at VICE Media. • Collaborated with sales and marketing teams to develop tailored advertising solutions. • Optimized campaigns to meet client objectives and budget requirements.
Intern Ad Operations
VICE MediaIntern Ad Operations
Jul. 2016 - Dec. 2016Amsterdam Area, Netherlands
Sales and Marketing Intern
eRCMarketSales and Marketing Intern
Oct. 2015 - Feb. 2016Brussels Area, Belgium~In charge of order processing, documentation, shipping goods and pricing strategies of new products.
Intern
Raiffeisen Bank RomaniaIntern
Jul. 2014 - Sep. 2014RomaniaStrategic consulting including customer orientation and sales strategy. Advertising bank services to prospective clients. Analyses of loan allowance and real estate grants for families in real-estate market.

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