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C-level Executive
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The Self Practice ClubBrand Development Specialist
Apr. 2022 - Aug. 2023Cape Town, Western Cape, South AfricaA unique platform that combines community, information, and products to provide a holistic approach to self-love and self-care. Our mission is to be an ever-present partner on your journey of personal growth, offering support and guidance to help you unlock your full potential. The Self Practice Club serves as an information hub, exploring various topics related to self-work and self-development. We strive to create an interactive space for our community to engage in meaningful conversations, share experiences, and learn from one another. As part of our commitment to continuous learning, we're working towards launching a podcast series featuring renowned speakers like Brene Brown and Jordan Peterson, hosting TEDx-style events, and organizing wellness retreats led by industry professionals. Our product line, available at www.theselfpracticeclub.com, spans across four categories of self-care: Emotional, Creative, Physical, and Intellectual. From journals and face masks to body scrubs, face rollers, natural supplements, candles, and books, our carefully curated collection is designed to enhance your daily self-care routine. The Self Practice Club doesn't claim to solve all your problems or map out your journey for you. Instead, we provide a platform, a supportive community, and the tools you need to embark on your self-care journey and nurture your personal growth. Connect with us on LinkedIn to stay updated on the latest product launches, expert advice, and upcoming events. Let's practice self-love and self-care together!
JAM Media Management Brand Strategist & Account Director
Aug. 2021South AfricaAs the Account Director and Brand Strategist at JAM Media Management, I'm at the helm of our client portfolio, where my main aim is to deepen relationships and spearhead strategic growth. Leading a talented team, and collaborating closely with cross-functional teams to ensure our digital marketing efforts are not just inventive but also sharply aligned with our clients’ crucial business objectives. I'm passionate about developing tailored marketing strategies that perfectly fit the unique demands of each client, overseeing everything from the initial idea to the final execution. This ensures we deliver impactful results that significantly enhance brand visibility and market presence. My strategy is to blend a profound grasp of the latest digital trends with a steadfast dedication to data-driven results, keeping us ahead of the curve in a fiercely competitive industry. Under my leadership, we’ve not only expanded our client base but also consistently smashed our targets through creative campaign management and a steadfast commitment to client happiness.
Sneaker LABMarketing Account Manager
Aug. 2020 - Jul. 2021Cape Town, Western Cape, South AfricaSneaker LAB is a forward-thinking brand playing in the Sneaker Culture space. The brand is focused on innovation in product development, being environmentally friendly and giving back is all part of the company ethos. We are more than just sneaker care. The role of account manager at Sneaker LAB requires a versatile individual with the ability to adapt to different areas of business. This position is best suited to an individual who has high-level organisation skills and interpersonal skills. Day To Day Tasks
* Working with retailers and distributors to ensure marketing efforts are met in each territory, as a brand we need to facilitate these individuals in terms off their marketing requirements
* Keeping distributors and retailers up to date on all marketing efforts
* Putting together concise and thorough briefs for the in-house creative team
* Putting together project plans to ensure deliverables are met from start to finish
* Traffic planning in house, to manage client expectations and deadlines, as well as to manage the in-house creative process
* Setting up of internal reviews to ensure the best possible outcome of creative work
* Proof checking work
* Some knowledge in community management is plus, to run the Sneaker LAB social pages alongside the digital team
* Putting together reach plans for each territory, to manage influencer seeding programs
* Working with our PR agency to ensure the correct content angles are being communicated on a monthly basis
* Conceptualising creative campaigns alongside the team
* Bringing creative campaigns to life through planning and organising of shoots
* Putting together pitch decks and proposals to share with potential partners
* Putting together budgets and keeping track of marketing spend
* Working with suppliers to get marketing collateral into production
* Facilitating sales and operations in terms of marketing support
* Copywriting skills for facilitating creative execution, writing blogs and mailers
Utopia WorldOperations Coordinator
May. 2018 - Aug. 2020Cape Town Area, South AfricaResponsible for all admin duties, office functions and streamlining agency processes.
Utopia WorldBrand Strategist, Creative Project Manager & Account Manager
May. 2018 - Aug. 2020Cape Town Area, South AfricaA synergetic role, writing strategy for brands ranging from start-ups to well established businesses in order to give them a clear way to communicate who they are, what they stand for and who they aim to talk to - brand strategy, specifically DNA/identity is a passion of mine. This works amazingly well hand in hand with being an account manager/creative project manager on those same clients as it allows me to understand how best to serve the client from a fundamental perspective. This also allows me to identify where the best proactive opportunities may lie to bring in new projects with existing clients.
Utopia WorldPersonal Assistant To Chief Executive Officer
May. 2018 - Feb. 2020Cape Town Area, South Africa
Utopia WorldIntern
Nov. 2017 - Dec. 2017Cape Town Area, South Africa
Black Box CoffeeworksBrand Manager
Jun. 2017 - Aug. 2019Cape Town Area, South Africa
Black Box CoffeeworksResearch And Strategy
Jun. 2017 - Aug. 2019Cape Town, South Africa
Imagi-Mates (Ltd.)Brand Strategy & Project Management Consultant
Jan. 2017 - Jan. 2018Cape Town Area, South AfricaOutsourced strategic and research based creative solutions for a cartoon series.
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