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Network Power<100 people
Roles
🔥50%
Startup Founder
✨50%
Business Owner
🧑💼50%
C-level Executive
Geos
🇺🇸50%
United States
Work Background
KardVP of Sales & Head of GTM
Sep. 2023Austin, Texas Metropolitan AreaOverseeing Issuer, Merchant, Business Development, and Sales Operations teams incorporating all go-to-market for Kard.
MarketStarVP of Sales, Digital Ad Sales
Aug. 2021 - Sep. 2023Responsible for fully dedicated teams selling on behalf of Reddit, Waze/Google, and SiriusXM/Pandora leading the entire SMB sales motion for each organization. Highlights • Expanded 3 unique teams to 5 and total HC of 70 to 200+. Roles include AEs, AMs, SDRs, Ad Ops, Sales Ops, Biz Ops, Training, and 3 levels of leadership. This includes carrying client-provided sales quota. • Increased client revenue 265% in total across all programs to ~$60M annualized
• Grew MarketStar revenue >110% achieving >200% to goal • Managed entire SMB sales teams for US market and launched Mid Market SDR and Account Management teams
Revenue CollectiveMember
May. 2020San Diego, California, United States
Cordial Inc.VP of Sales
Oct. 2018 - Mar. 2021Greater San Diego AreaCordial is a next-generation, multi-channel messaging platform developed as a customer data platform.
A solution designed for enterprise retailers and media publishers to communicate 1:1 with their
customers. Cordial replaces existing marketing technologies like Oracle, Salesforce, Adobe, and IBM. • Reporting to CEO, hired to redevelop GTM and Sales strategy for selling into the enterprise segment
• Grew team from 5 to 20+ comprised of Field & Inside Sales, Sales Engineering, SDRs, and Partnership functions
• Successfully transitioned a field team to remote selling, closing $250K - $1M ARR opportunities
• Increased ACV by 190% to $275K & Top 25 Accounts ACV by 201% to $458K
RollWorks, a division of NextRollSr. Director of Sales
Nov. 2017 - Oct. 2018Western United StatesRollWorks is AdRoll Group’s B2B business unit that launched in early 2018. RollWorks is an Account
Based Marketing (ABM) technology platform designed to help B2B enterprises generate interest from a
specific list of target accounts, desired contacts, and buyer personas. • Founding Sr Sales leader responsible for GTM and Organizational design strategy
• Lead 15 person org across mid-market West, Central and National Enterprise teams
• 109% avg. achievement across all regions for all 3 quarters from Sales and Account Management teams
AdRollSr. Director, Agency Sales and Partnerships
Jul. 2017 - Dec. 2017San Francisco Bay AreaTemporary turn around assignment at request of CRO after 2 years of underperformance by former leaders. Coached and enabled team to 1st quarter of over-attainment in 8 quarter by 2nd quarter before moving to found RollWorks. * Reorganized sales and account management into regional pods
* Created account Director, Account Manager, Campaign Managers functions to support agencies better
* Partnered with Marketing to deploy 1st ever Agency enablement roadshow
* Partnered with product to launch 1st agency client advisory board which resulted in 1st every agency specific product roadmap
AdRollSr. Director, Global Head of GTM Strategy, Platform Sales, and Sales Services
Nov. 2014 - Jul. 2017SFPromoted to take on AdRolls go-to-market strategy, sales, and client success teams leading a team of 70+ ICs, 3 Directors and 3 managers across North America, Europe, and APAC. As a multi-division organization, our goal was to usher AdRoll into a full funnel, multi product company ensuring client success as our #1 priority across all verticals and segments. Accomplishments in addition to Global Solutions and Strategy role:
* Successful global roll out of 5 net-new products in facilitation with product & marketing * Developed Prospecting into $45M+ in yearly revenue within 2 years * Doubled seven figure revenue from dynamic creative product within 1 year
* Multiple global sales trainings resulting in 100% improvement in competitive win rates vs Criteo
* Global commercialization leader for AdRoll's Agency business reporting into C-suite
* Project leader for cross-functional retention strategy team reporting to C-suite
* Oversaw global SDR strategy and US SDR program - Completely overhauled sales tech stack, systems, and process of SDR program - Launched AdRoll Sales Academy, a 6 phased approach to SDR development and sales role preparation
* Oversaw the launch of our global client success organization - Designed performance improvement initiatives resulting in 40% decrease to CPA for managed clients
AdRollDirector, Publisher Development
Apr. 2014 - Nov. 2014San Francisco, CATook a strategic product idea from concept to production generating $500K in revenue within 1st 4 months. From this momentum AdRoll's Prospecting product was born helping to usher us into a full funnel platform. Promoted to found Solutions team which led global new product GTM strategy and execution in partnership with the Product Org.
TapadDirector of Business Development
Oct. 2012 - Nov. 2013New York CityOne of 3 original senior business development reps developing the partnerships that became the foundation for Tapad's device graph. Worked with all major SSPs, DSPs, ad networks, and data providers. Helped create a new marketplace for apps, publishers and clients to leverage their 1st part data as a revenue stream.
CriteoManager - Business Development
Mar. 2011 - Oct. 2012Greater New York City AreaPromoted to Enterprise team due to success of launching Mid-market team. Within 1st 6 months I doubled the expected quota of enterprise ICs becoming the #1 rep globally in deal volume and revenue generated.
CriteoBusiness Development Manager
Mar. 2011 - Mar. 2012Greater New York City AreaFounding member of Criteo's US mid-market operation. Grew team from 1 person to over 100 transferring operations from NYC to Boston. Developed an outreach strategy that delivered 3x the deal volume of any other Mid Market team globally beating targets by 300% multiple quarters in a row.
MonsterOnline Marketing Manager
Aug. 2009 - Mar. 2011• Scaled account portfolio from scratch to more than $800,000 in revenue per month in seven months while maintaining target margins.
• Planned, managed, and optimized more than 50 media offerings simultaneously through more than 30 partners meeting or exceeding monthly, quarterly, and yearly goals since first month of employment.
• Responsible for marketing budget in excess of $7 million annually.
• Go to team member for Director on all high profile projects delivering and exceeding all expectations and deliverables such as integrating new technologies, launching new buying strategies, and improving quality of account portfolio.
• Ran weekly brainstorming meetings resulting in new team initiatives including broader new business strategies, new verticals, monthly newsletters, new marketing campaigns, optimization of old campaigns, and improved internal systems.
• Maintained lead quality of entire account portfolio using multiple systems, tools, and processes.
• Represented team in upper management department meetings helping to mold team goals and initiatives.
AOLAccount Manager
Mar. 2008 - Aug. 2009• Managed under Account Executive West and Northwest Territories composed of over 90 partners resulting in over $45 million of yearly revenue.
• Helped Northwest Territory win national Quarterly Excellence Award for Q3 and Q4 2008.
• Managed all backend aspects of the day to day client relationships, including account set-up and maintenance, contract facilitation, client requests, advertiser relations, payout reconciliation, contracting, and technical support.
• Developed strong, beneficial relationships with publisher clients across multiple levels.
• Analyzed publisher performance, key learnings and successes in meeting client objectives to improve upon future performance both internally and externally. • Completed comprehensive research on existing and prospective clients to identify up-sell, cross-sell, and growth opportunities using proprietary and 3rd-party research tools.
• Collaborated with various internal business units (finance, technology, operations, and sales) to help build business scale and efficiency.
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