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Work Background
Head of Communications
BYND ConceptHead of Communications
Apr. 2024 - Dec. 2024United Arab Emirates- Overseeing the branding process - Setting the communication guidelines - Overseeing the website content & design - Creative direction of photoshoots and videoshoots - Managing Social Media channels
Digital Creative Director
VorxDigital Creative Director
Apr. 2024 - Sep. 2024Cairo, Egypt
Creative Team Lead
199XCreative Team Lead
Apr. 2023 - Mar. 2024
Creative Lead
LexusCreative Lead
Jan. 2022Yemen
Senior Copywriter / Content Creator
199XSenior Copywriter / Content Creator
Sep. 2021 - Apr. 2023Won a total of 9 pitches including: - TikTok MENA - Tefal MENA - Moulinex MENA - Intercontinental Semiramis - Rabbit Mart Creative lead on campaigns for: - NIVEA Egypt “Femininity is you” - Uber Middle East “500 Million Rides” - Tefal Middle East “Never Ending Trust” Ad & Campaign - Mountain View “Dubai Padel Championship 2022” - Dara’s Ice Cream “Christmas Campaign”
Account Manager
Epic. AdvertisingAccount Manager
Feb. 2021 - Aug. 2021Cairo, EgyptHandling key client accounts such as Volvo Trucks, Volvo Buses, Volvo CE, Mitsubishi, Abano Di Parma, Dr. Phi and Nile Scan and Labs
Senior Creative Copywriter / Content Creator
Epic. AdvertisingSenior Creative Copywriter / Content Creator
Nov. 2020 - Sep. 2021Cairo, Egypt- Develop strategies and creative concepts for advertising campaigns - Collaborate with the design and animation team to visualize creative concepts and provide Art Direction - Clients: Volvo, SNA Mercedes-Benz, RATP Dev, Egyptian Food Bank, GB Auto, Chery.
Creative Student Coach
SthlmOpCreative Student Coach
Jun. 2020 - Aug. 2020Stockholm County, SwedenSthlmOp's goal is to increase the amount of talent, experience and perspective into the communication industry by providing summer jobs to underrepresented young people aged 16-19 years old in some of Sweden's best commercial, design and PR agencies. - My main responsibility was to guide and support a group of youths through the creative process of working on a client brief.
Creative Copywriter
ACNECreative Copywriter
Mar. 2020 - Sep. 2020Stockholm, Sweden- Concept development, storytelling and copywriting for brands like: Spotify, Polestar, OPPO, E.ON, and more. - Working on content for a variety of mediums: films, pitches, products, websites, presentations etc. - Implementing motion design in pitches and presentations.
Graphic Design Instructor
Next GenerationGraphic Design Instructor
Jul. 2018 - Nov. 2018Teaching an Introduction to Graphic Design & Animation course for kids (8-15) years old.
Creative / Designer
Octopus Advertising AgencyCreative / Designer
Mar. 2018 - Jun. 2019Cairo, Egypt- Graphic design & copywriting - Motion graphics & video editing - Assistant director on an online series.
Graphic Design Intern
Octopus Advertising AgencyGraphic Design Intern
Jan. 2018 - Mar. 2018Cairo, Egypt
Software Tester
Nissan Group of AfricaSoftware Tester
Jun. 2016 - Sep. 2016Cairo, Egypt
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