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Work Background
Technically SpeakingContent Marketing Director & Communications Lead
Mar. 2024 - Dec. 2024Las Vegas, Nevada, United StatesProvided AI-backed content marketing, product marketing, branding, and creative project management for product launches and company rebrand, from concept to completion.
VMwareSenior Content Marketing Manager and Communications Lead
Jan. 2017 - Jan. 2024Las Vegas, Nevada, United StatesOversaw content strategy and content marketing initiatives for an educational LMS platform, the Certification program, social media outlets, and internal enablement communications for a SaaS and technology Fortune 500 leader. Developed and executed comprehensive AI-backed content strategies—using cutting-edge content approaches—that aligned with customer engagement and revenue enablement. Led an internal team and managed external vendors to collaborate across diverse groups. Audience Growth
• Grew the VMware Customer Connect Learning platform from 0 to 140K paid subscribers in six months by leveraging creative storytelling and fostering engagement through video, content on social media channels and platforms, blog posts, email blasts, newsletters, thought leadership articles, and presentations.
• Boosted readership by 75% in the first month by turning a VMware text blog into a video series.
• Introduced a free 15-minute intro to paid classes on the VMware Customer Connect Learning platform, leading to a 15% boost in paid Enterprise subscription upgrades. Content Creation
• Boosted the NPS score for the VMware Subject Matter Expert (SME) program in nine months by building expert networks, collaborating with SMEs, and communicating with technical professionals to consistently attract prospects.
• Launched and published video series, webinars, virtual office hours, interviews, video testimonials, and live events at trade shows to increase customer engagement and enhance LMS offerings.
• Provided award-winning ghostwriting for SVP-level executives for customer and partner communications. Marketing Strategy
• Switched newsletters to video, which led to beating open rate industry averages by 8% on clicks and 13% on opens. • Integrated AI-driven personalization and predictive analytics into content marketing strategy, increasing conversion rates. • Conducted AI-powered A/B testing, provided a data-driven feedback loop, and iterated on an ongoing basis to meet KPIs.
MsSarahDaniels.comFractional CMO, Content Marketer, Brand Strategist, and Creative Project Manager
Jan. 2015 - Dec. 2016Los Angeles Metropolitan Area• Served mid-sized and large companies in fractional and contract roles by providing content marketing, product marketing, branding, and creative project management for product launches and rebrands—from concept to completion.
• Oversaw clients' content strategy and creation, including product naming, packaging & web copywriting, editorial calendars, social media presence & posts, advertising concepting & copy, ghostwriting & thought leadership, marketing & branding consulting.
• Used AI-powered marketing solutions, SEO, SEM, targeted growth strategies, and predictive analytics to bolster leads, boost engagement, increase brand visibility, engender positive sentiment, and improve retention.
PayForward, LLCVice President of Marketing
Jan. 2013 - Aug. 2014Valencia, CA• Developed marketing and branding strategy and created web content, packaging, videos, webinars, and social media content. • Concepted illustrated How-To videos, replacing written web copy, which resulted in participation in the giving program by 50%.
• Managed marketing budgets to ensure advertising was used to reach the target audience, strengthen brand vision, and increase profitability.
Play On WordsChief Creative Officer
Jan. 2010 - Aug. 2014Van Nuys, CA• Provided clients with content strategy and creation, including social media services, advertising campaigns, and launch events.
• Boosted revenue, raised brand awareness, and accelerated audience growth for different businesses by providing an effective copywriting service that integrated design into every campaign.
• Identified and executed amplification strategies for owned and earned media.
• Regularly contracted with four in-house and 14 freelance writers and designers, focusing on leading and mentoring.
Woodbury UniversityAdjunct Professor - Academic Writing / Composition / Literature / Rhetoric and Design
Aug. 2007 - Dec. 2009Burbank, California• Taught required courses for architecture majors, assisting students with creating, writing, and editing research-based essays, formal reports, oral presentations, and sales proposals to ensure students met learning objectives.
• Sat on the portfolio grading committee, creating rubrics, evaluating work, and assigning scores to evaluate performance.
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