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Work Background
Freelance ⎥ Self-employedContract Event Producer
Jan. 2024Devising multifunctional interactive events geared to increasing product knowledge and partner collaboration. Improving event messaging to increase audience interest, registration and interaction. Implementing cost management efficiencies through negotiation and strategic buying.
Appriss RetailSenior Manager, Global Events
Sep. 2022 - Sep. 2023Optimized global events strategy, execution, communications and budgets for better ROI and lead tracking. Tactically developed and managed user conference to ensure seamless execution and improved content. Developed strong cross-functional relationships to maximize team collaboration and customer experience. Implemented cost-cutting measures that saved 30%+ in yearly spend. Major shows include: NRF Big Show, NFR Protect, Shoptalk, eTail, RILA, RetailRisk and Retail Technology Show (RTS).
FortinetGlobal Events & Briefing Manager
Jan. 2018 - Mar. 2022Sunnyvale, CADeveloped and drove national roadshow series leading to increased partner education and sales revenue. Managed and executed industry tradeshows and events that broadened Channel footprint in SMB, MSSP and Cloud security communities. Coordinated multifaceted executive briefings with global customers, prospects and partners. Increasing overall briefing strategy and effectiveness. Designed and developed unique virtual event experiences aligning with multiple team objectives. Major shows including: RSA, Channel Co's XChange, Women of the Channel, Channel Partners, Fortinet XPERTS, and IT Nation Connect.
Check Point Software Technologies, Ltd.Global Events Marketing Manager
Mar. 2016 - Dec. 2017San Carlos, CAHolistic execution, coordination and lead management for global industry events and tradeshows. Managing complex event production projects with multiple stakeholders, contributors and vendors. Overseeing content development, strategy, logistics, team communications and facilitating negotiations. Managed and mentored event specialists and interns. White glove management of user conference keynote speakers and VIP guests. Designed conference expo and sponsorship programs resulting in increased YOY revenue and partnership programs. Lead Mobile Event App project manager and implementation specialist. Major shows include: RSA, MWC, Infosecurity Europe, Black Hat US & EU, VMworld US & EU, vForum Sydney, AWS re:Invent, AT&T Summit, Gartner Symposiums US & EU and Microsoft Ignite.
Rimini Street Inc.Marketing Events Manager
Jun. 2014 - Mar. 2016Pleasanton, CAHands-on event operations management of logistics for both international and domestic events and tradeshows. Strategically reviewed event/tradeshow objectives with management quarterly to achieve our KPIs. Effectively utilized vendor negotiations to help maintain in budget parameters. Managed master calendar and forecasting analysis, including budgetary planning and reconciliation for $1.3M spend. Prepared quarterly metrics and continually audited the campaign leads. Trained and assisted specialists with project management and budgeting costs. Rimini Street offers Independent Enterprise Software Maintenance and Support for SAP and Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion and RETEK software.
Epicor Software CorpSenior Events & Tradeshow Specialist
Feb. 2012 - Jun. 2014Dublin, CAManaged 70+ annual U.S. and Canadian events and tradeshows that directly contributed to a 43% annual increase in qualified sales leads and more than $3.5M in new sales revenue. Including management of expo Table-Tops to 40’x 50’ booths along with annual user group events ranging from 10 to 4000+ attendees. Drove cost management efficiency through skilled budgetary planning, vendor negotiation and strategic buying. Developed and managed strategic planning processes and timelines for events and tradeshows by coordinating with internal stakeholders.
Owner, JD CommunicationsEvents & Tradeshow Manager
Jun. 2007 - Feb. 2012San Francisco Bay AreaManagement of domestic and international tradeshows, VIP customer events and annual sales kickoffs with attendance ranging from 25 to 5000+ event attendees. Logistical management that includes: site-selection, vendor negotiation, staffing, registration, transportation, travel and housing, food and beverage, A/V, labor, shipping, collateral design and production, booth/event graphics, promotional giveaways, budget reconciliation on-site management. and budget reconciliation. Project management of national marketing campaigns, company RFP and SOQ packages. Clients include: Activant Solutions (acquired by Epicor Software), Level 4 Hardware, Merz Aesthetics, Blackhawk Network, Anchor of Hope Ministries, HealthSource Global, Mosaic Events, City of Tracy, CA, SS8 Networks, Skyline Construction and Asante Africa Foundation.
McGrath RentCorpMarketing Coordinator
Jun. 2004 - Sep. 2006Livermore, CAStrategic rebranding implementation, SEO management, national vertical ad campaign management, developed and managed monthly eDMs and cyclical DM campaigns, and sales support. Planning and management of national company events, tradeshows, meetings and annual sales kickoffs. Analyzed all tradeshows and events for effectiveness and post ROI analysis. Maintained marketing expense reports, invoicing and budgets. Composed and managed national direct mail campaigns and monthly email campaigns. Supervised artwork, layout, production and proofing of marketing collateral. CRM database management.
Livermore Valley Wine Growers AssociationAssistant Special Events Manager
Oct. 2003 - May. 2004Livermore, CAAssisted with the production and event logistics for the 2004 SF Bay Wine Auction. Solicited sponsors for donations and wine. Managed development and print production of the auction’s program. Organized and maintained weekly status reports of all event production. Reorganized database and assisted with monthly direct mail campaign.
CreativeworksAccount Executive & Media Planner
Jun. 2002 - Sep. 2003San Ramon, CADevised strategic marketing and media plans for small to mid-size businesses. Organized and executed regional tradeshows and monthly promotional events. Composed and managed press releases to local media. Supervised artwork, layout, production and proofing of advertising. Managed client billing, estimates and invoices.
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