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Work Background
ARC Group Worldwide, Inc.Manager of Marketing and Sales Operations
Nov. 2016 - Apr. 2017Longmont, Colorado* Marketing platform development including rebranding of multiple business units, brand unification, internal and external strategic communications management and planning, advertising, media planning, content marketing, managing creative direction and development, digital presence management, channel management strategies, benchmark monitoring, persona development, and managing, implementing and planning marketing automation * Development and implementation of metric tracking across multiple data streams and business units to drive revenue, increase organizational efficiency, and increase margin
The Farm SyndicateDirector of Brand Development and Analytics
Jun. 2016 - Nov. 2016Denver Tech Center• Business consulting to determine conversion attribution modeling and effective utilization of KPIs
• Documenting and establishing internal and external baseline performance metrics across multiple platforms and industries
• Creating data visualization platforms for web, social, PPC, email, SEO and SEM analytics
• Reporting on and directing content and marketing strategy to increase conversion ratios
• Conversion optimization strategies, implementation, management, and reporting
• Team management over multiple deliverables working within defined time frames to exceed customer expectations
• Defining and documenting internal business processes and models to maximize profit, decrease inefficiencies, and to drive growth strategies
• Management and implementation of automation efforts
Performance Sciences Inc, DBA UNRCSMarketing Director | Data Analyst | Project Manager
Jan. 2016 - Apr. 2016Golden, Colorado• Data analysis, metrics reporting, dashboard creation and product optimization
• Market repositioning, market analysis and segmentation, product launch
• Project management on software and creative deliverables
• Reporting on KPI's for multiple clients in the Oil & Gas Industry to support optimization
• UX Analysis, platform optimization, back-end proprietary analytics software design
Town & Country HomesMarketing Manager | Data Analyst
Sep. 2015 - Jan. 2016• Performed market analysis, campaign strategy and development
• Managed digital marketing presence and optimization, including SEO and SEM • SalesForce.com administrator, including territory and sales management • Delivered data analysis for ROAS and ROI on lead generation efforts for both B2B and B2C
• Designed workflows, and was project manager over multiple deliverables
LMNTL ConsultingMarketing Analytics Director | Salesforce Administrator | Business Analyst
Aug. 2014• Revenue optimization deep-dives resulting in discovery of $12M leak in a $100M/yr org
• Sales and marketing process restructuring to reduce inefficiencies, decrease customer churn, and increase GM%
• Refining and measuring digital marketing campaigns for effectiveness and ROI
• Reporting on KPI's to clients with relevant outlines for necessary changes
• Establishing baseline metrics and performance on marketing automation efforts
• Developed and launched marketing campaigns increasing sales over 300%
• Driver behind client loyalty and engagement programs
• Authored curriculums and built funnels for courses
Big Toe Pilates StudioMarketing Manager | Project Manager
May. 2014 - Aug. 2015Fort Collins, Colorado Area• Launched Pilates teacher-training school, including production of course materials
• Performed and delivered market analyses; developed new product and business platforms • Increased revenue through fiscal efficiency measures by 22%
• Managed communication initiatives across website, email, print, radio, and digital advertising
• Curated social media presence for consistent branding and engagement
• Event planning for multiple launch, consumer loyalty, and networking occasions
ContractorIndependent Marketing Consultant and Leadership Specialist
Mar. 2010 - Aug. 2020• Analyzed sales, consumer, and product data and performed SEO and SEM management
• Developed market and product-specific marketing plans • Managed digital, and print media management and analysis • Reported on KPI's to stakeholders, established baseline performance, and forecasted projections • Identified target markets, produced copy, and managed content and creative deliverables
NetQuoteCustomer Service Representative
Mar. 2005 - Aug. 2005· User base of over 1600 in Western Region, with an average of 90+ resolved phone calls daily
· Performed and mitigated customer issue resolution and spearheaded goodwill efforts
· Managed client accounts and relations through Goldmine and proprietary CRM software · Resolved customer technical issues as result of XML integration with insurance raters
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