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Work Background
Wit DigitalCustomer Experience Manager
Sep. 2024 - Feb. 2025Denver, Colorado, United States-Engaged in a 6-month contract to assess and enhance internal processes while conducting in-depth studies of current business practices as part of my MBA program.
-Managed client accounts, ensuring brand consistency and alignment with overarching strategic objectives.
-Collaborated with creative teams and marketing specialists to develop and implement brand assets, including website redesigns optimized for SEO and targeted PPC strategies.
-Led market research initiatives, translating consumer insights into data-driven brand messaging.
-Analyzed campaign performance metrics, providing actionable insights through comprehensive weekly and monthly reports to optimize marketing outcomes.
MotionalIntegrated Marketing Manager
Aug. 2021 - Jul. 2024Boston, Massachusetts, United States-Lead the development and execution of content marketing strategies for Motional.
-Utilize data-driven insights to identify emerging trends/opportunities, and monitored and analyzed the performance of all marketing initiatives to report to executives across the organization.
-Successfully manage the creation of high-level marketing materials; from producing the creative briefs and storyboards to working with external production partners on a cross-country film shoot in order to create the videos responsible for establishing Motional's brand identity, as well as recruit talent.
-Launched the first consumer-focused education campaign, #DriverlessEd, which averaged 1M pageviews per month, generated an 24% average engagement rate and earned an Honorable Mention from PR Daily's Content Marketing Awards for the Purpose of Brand Awareness.
-Collaborate cross-functionally to develop and execute impactful always-on engagement campaigns with our Technically Speaking, Minds of Motional, Day In the Life, and Behind the Scenes content series.
-Conceptualize and execute content as part of broader awareness campaigns surrounding company milestones.
-Own the marketing calendar and brainstorm content around relevant initiatives.
-In 2022, Motional achieved the second-highest Share of Voice (SOV) in the Autonomous Vehicle (AV) industry. In 2023, we held on to a top 3 position.
-Exceeded digital/social OKRs, consistently growing our cross-network audience 15% YoY while also generating above average engagement rates on our content.
-Volunteered as the Marketing and Events Chair for PRISM, Motional's LGBTQ+ ERG, to demonstrate commitment to diversity and inclusion in marketing initiatives.
ParamountIntegrated Marketing Manager
Jun. 2016 - Aug. 2020New York, NY-Developed and executed custom 360 marketing campaigns for sponsors of MTV, VH1, Comedy Central, Nickelodeon, as well as B2B Corporate live and pre-taped tentpole events, such as the MTV VMAs and Movie & TV Awards (experience working with celebrity and influencer talent).
-Served as integrated marketing lead for VH1 events (Trailblazer Honors, Dear Mama) from 2017-2020. -Analyzed consumer behaviors, research, and insights to create compelling branded and sponsored content that resonated with target audiences.
-Leveraged all marketing channels to create an impactful presence across all screens before, during and after each event. Notable clients include PepsiCo, Unilever, P&G, and Mars-Wrigley.
-Led cross-functional teams to ensure seamless execution of content creation and digital strategy. -Collaborated with Sales to pitch clients new products effectively (like Twitter Live for Red Carpet Events). -Reported campaign results and achievements to senior leadership, demonstrating the measurable impact on all marketing initiatives.
John Gore OrganizationMarketing Associate
Feb. 2015 - Jun. 2016New York, NY-Cultivated grassroots partnerships for Broadway shows like the Cameron Mackintosh productions: (Phantom of the Opera, Les Mis, and Miss Saigon), Darryl Roth Productions (Kinky Boots, It Shoulda Been You, Sylvia), Jeffrey Richards Productions (American Psycho), and Scott Sanders/Oprah Winfrey Productions (The Color Purple).
-Typical partnerships included barter placements for advertising on Times Square billboards, Tour Buses and upscale hotels like, Lowes.
-Served as press agent for the touring Jeffrey Richards production of the Bridges of Madison County. -Designed and edited client collateral such as show playbills, logos, OOH and web assets.
-A notable highlight was the partnership between American Psycho and MR PORTER that caught the attention of a hiring manager at Paramount, leading to my tenure there as Integrated Marketing Manager.
The Community FamilyMarketing and Communications Consultant
Jan. 2014 - Jan. 2015Everett, Massachusetts, United States-Led marketing and communications efforts to drive fundraising for the 2014 fiscal year.
-Updated website, marketing collateral, as well as board and investor communications best practices. -Developed content strategy for both traditional and digital channels.
-Planned and executed 25th Anniversary event designed to promote progress and achievements, while attracting new donors and clients alike.
Epic RecordsMarketing And Publicity Intern
Jun. 2013 - Dec. 2013New York, New York, United States-Daily press clippings and data reporting for the roster of clients which included: Ciara, Fifth Harmony, Avril Lavigne, Cher Lloyd, Karmin, T.I., Future, Yo Gotti, and more
-Networked with media to make connections and cast a wider net.
-Attend events and check off attendees as they enter with security.
-Attend talent showings and provide feedback to L.A. Reid.
-Researched media contacts on Cision.
-Monitored social media for trends.
Big Machine AgencyMarketing And Publicity Intern
Jun. 2012 - Dec. 2012New York, New York, United States-Daily press clippings and data reporting for the roster of clients which included mostly indie acts like Civil Twilight and obscure reality stars like the tanning mom.
-Attend events and check off attendees as they enter with security.
-Researched media contacts on Cision.
-Monitored social media for trends.
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