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Work Background
ViveLaCarDirector of Digital Marketing
Dec. 2021 - Sep. 2022Stuttgart, Baden-Württemberg, Germany• Directed the creation and execution of digital marketing campaigns, including email marketing, focusing on personalized messaging and customer engagement.
• Managed a team of content creators, guiding them in crafting content that aligns with brand goals and audience interests.
• Achieved a 50% increase in daily subscription rates through strategic content deployment.
• Led the implementation of Salesforce Marketing Cloud, Salesforce Einstein AI and Einstein Copilot, and Salesforce Datorama, the Salesforce marketing analytics program.
AEBGlobal Manager, Digital Content for Web and Social
Nov. 2017 - Nov. 2020Stuttgart, Baden-Württemberg, Germany• Led the global content strategy, managing the creation and distribution of digital content across AEB's international operations.
• Boosted social media traffic by 70% and enhanced lead generation through compelling content and integrated marketing campaigns, including email marketing.
TE ConnectivityManager, Global Digital Content/Automotive
Apr. 2015 - Oct. 2017Detroit, Michigan, United States• Directed the development of digital content strategies for the automotive sector, driving a 30% increase in web traffic and a 25% rise in lead generation.
• Created and managed multilingual content for global campaigns, ensuring consistency and effectiveness across regions.
• Used cross-functional leadership to integrated marketing efforts with engineering and sales.
The American Institute of Architects (AIA)Director of Web Publishing
Jan. 2011 - Feb. 2012Washington D.C. Metro Area• Oversaw content creation and web publishing and email marketing campaigns, leading to a 20% increase in new member signups and 10% boost in member retention.
• Led the first adoption of Drupal CRM for content creation, enhancing the user experience and content accessibility.
• Integrated automated marketing platform and campaigns.
• Won a Webby Award from the Academy of Digital Arts and Sciences for architecture content and website design.
iContentWorksCEO | Founder | Digital Director | Independent Digital Marketing & Strategy Consultant
Jul. 2010Washington DC; Stuttgart, Germany; Berlin, Germany• Pioneered AI-driven content creation, marketing automation, and digital strategies for a diverse clientele, ranging from startups and small businesses to Fortune 500 companies such as Apple, Daimler Benz, Ford, and Hewlett Packard. Enabled emerging brands to scale operations and achieve measurable growth while optimizing campaigns for global enterprises.
• Directed a multidisciplinary team of writers, designers, and developers to utilize AI tools and platforms, delivering dynamic content and executing automated marketing campaigns designed to engage target audiences effectively across multiple channels.
• Designed and implemented SEO strategies enhanced by AI-driven data analysis, driving significant increases in web traffic, engagement rates, and precision in audience targeting.
Streamlined marketing operations by integrating advanced platforms and tools, including Salesforce Marketing Cloud, HubSpot, and Adobe Experience Manager (AEM), to optimize campaign performance and reporting.
• Successfully managed international business operations, including contract negotiation and client relationship development, ensuring long-term partnerships and consistent results.
Sears Holdings CorporationManager, Content & Web Production for Online Services
Jun. 2009 - Jul. 2010Chicago, Illinois, United States• Managed content creation and web production for Sears' online platforms, significantly improving time-on-site and conversion rates.
• Led a team of editors and oversaw contributions from over 100 freelance writers.
• Integrated online and offline marketing to boost in-store traffic by 5%.
• Linked online content to in-store products with online shopping-store pickup tool.
• Used cross-functional leadership to integrated online marketing efforts with channel managers, such as tires, service centers, and Craftsman tools.
BDMetricsDirector – Audience and Content
Sep. 2007 - Jun. 2009Baltimore, Maryland Area• Directed the development of news channels and newsletters, significantly increasing client site traffic by over 200% year-over-year.
AOLManaging Director, News
Jan. 2001 - Sep. 2007Dulles, Virginia, United States• Led a team responsible for curating and producing content across AOL's web properties, driving a tenfold increase in daily page views.
• Integrated content from major Time Warner brands, such as TIME, CNN and FORTUNE, enhancing the visibility and engagement of AOL’s news offerings.
Knight RidderWashington Correspondent
Jan. 1992 - Jan. 2001Washington, District of Columbia, United States• Award-winning journalist with coverage spanning the White House, Capitol Hill, and the Pentagon.
• Published in major newspapers including the Philadelphia Inquirer and Miami Herald, with recognition for excellence in breaking news coverage.
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