Marketing Director / Creative Director@iContentWorks
Verified
Mike Towle is a seasoned expert in AI-driven marketing, content creation, and digital strategy, with over two decades of experience spanning digital, broadcast, and print media. Leveraging advanced AI tools, data analytics, and automation, he develops and executes marketing strategies that deliver exceptional engagement and measurable ROI for industry-leading brands, including Apple, Google, Daimler Benz, and BMW.
As an award-winning journalist and content strategist, Michael masterfully combines storytelling expertise with innovative technologies to craft narratives that resonate with diverse, global audiences. His leadership in automated and performance marketing has expanded audiences by millions while optimizing campaigns for efficiency and impact.
In addition to his strategic expertise, Michael actively meets with prospective clients daily, fully participating in the sales process to ensure seamless integration of client needs into actionable strategies. This hands-on approach enhances collaboration, builds trust, and drives long-term success.
Michael’s achievements have earned him multiple awards from the Associated Press and Dallas Press Club, a Webby Award from the Academy of Digital Arts and Sciences, and two Pulitzer Prize nominations. His ability to unite creative storytelling with data-driven insights, coupled with his proactive client engagement, makes him an invaluable asset to organizations seeking to drive growth, engagement, and brand visibility.More...