Night Garden StudioProduction Director
Jul. 2021Vancouver, British Columbia, CanadaRuPaul's Drag Race Superstar RuPaul's Drag Race Superstar is a fashion/idle mobile game released in October of 2021. Reached the #1 spot on lifestyle games in over 70 countries worldwide. -Led the complete game development lifecycle, from initial concept and pitch through global launch and ongoing live operations. -Defined and executed the product vision, serving as the sole point of contact and primary liaison with the game franchise IP holder. -Held final sign-off authority for all features and design documents, ensuring alignment with creative vision and strategic objectives. -Utilized OKRs and KPIs to implement data-driven features, significantly enhancing user engagement and financial performance, resulting in #1 rankings in over 70 countries. -Collaborated with Apple and Google to manage timely patch releases, optimize app store features, and secure optimal exposure. -Managed and inspired a diverse team of 50+ members (35 internal, 15 external), including art, design, UI/UX, engineering, and live operations, ensuring cohesive product vision and high-quality deliverables. -Drove revenue and player retention for three consecutive years through strategic live operations, seasonal content updates, and successful celebrity guest star licensing negotiations. -Championed player feedback initiatives, integrating insights and data to inform product enhancements and maintain a player-centric approach. -Developed and managed comprehensive project roadmaps, schedules, and milestones, ensuring on-time delivery of high-caliber deliverables. -Oversaw team member training and career development, fostering growth and expertise within the team.