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Work Background
RendinContent Marketer
Jun. 2024Warsaw, Mazowieckie, PolandMaking flat rentals better and growing Rendin in Poland through great content!
- Responsible for company marketing and communication, focusing on content marketing, SEO activities, influencer relations and social media. Successes:
- SEO - Increase the number of 1st-page keywords by 100%, which resulted in organic traffic growth by an average of 100% daily.
- Influencer relations - arranging for interviews and webinars with key industry influencers with videos reaching around 15k views and reaching 2% webpage conversion.
- Achieving steady, monthly growth of leads of 4-5%.
Polski Fundusz Rozwoju S.A.Senior Specialist at Innovation Development Department
Dec. 2020 - Jun. 2024- Responsible for the development and growth of startup.pfr.pl portal - resulting in over 30% growth of the number of users Y2Y in the first half-year.
- Analyzing results, creating and implementing a marketing strategy for the growth of the portal
- Cooperating with IT and marketing subcontractors to develop changes and promote the website
- Cooperating with internal stakeholders and external partners to best show the involvement of PFR in the startup ecosystem
- Managing the editorial team
- Leveraging partnerships with external authors
- Creating and editing web content
- Managing and running "Podcast Pionierów" podcast - responsible for the strategy, content and the whole production cycle.
- Serving as a social media and content marketing, PR and SEO consultant for department programs including PFR School of Pioneers
- Community building and support in PFR School of Pioneers program
- Hosting promotional events, including a series of recruitment webinars with DIANA NATO accelerator, resulting in a record number of Polish applications in the EU (4th in the world after the USA, Canada and UK)
ProfeinaCommunications Specialist
Apr. 2018 - Nov. 2020Warsaw, Masovian District, Poland- Working on PR and content marketing strategies and execution for Profeina clients from various innovative industries from fintech - (SMEO, WorldRemit, banqUP, Authologic, Comperia) and legaltech (Legal Geek) through world's biggest hackathons - (HackYeah), VC funds (bValue) audiobook and podcast apps (Audioteka) to innovative stage lightning - (Portman Lights) and drink startups (Propss)
- Creating press releases, blog and social media content, advertising materials (B2B, B2C, digital and traditional, the whole package), sponsored articles, ghostwriting, SEO copywriting, writing, writing, writing...
- Media relations and event coordination
- Communication strategy creation, support and consulting
Poczta Polska Usługi CyfroweMarketing Specialist
Jan. 2017 - Apr. 2018Warsaw, Masovian District, Poland- Working on copy and content creation for different kinds of digital advertising (Facebook Ads, Google Adwords, YouTube videos, company blog)
- Running a company Facebook page, responsible for Facebook content strategy (not including paid content strategy)
- Social Media monitoring (Brand 24)
- Responsible for E-mail marketing campaign strategy and delivery
- Front-end copy creation, UX writing and A/B testing
- Content team leader during Envelo.pl page redesign project
- Creating copy for offline marketing campaigns
Booking.comContent Specialist
Apr. 2015 - Jan. 2017Warsaw, Masovian District, Poland- Maintaining , reviewing and continually improving digital content to accurately reflect properties
- Advising partners on digital content strategy, training partners and Account Managers on web content
- Supporting other parts of the business by collecting information and coordinating local and global projects
- Collecting essential content by contacting properties and the Account Management teams directly
- Working closely with Language Specialist team on internal and external communications translation and transcreation
Booking.comEditor
Aug. 2012 - Apr. 2015- Writing informative, SEO Friendly hotel descriptions in English - Responsible for hotel partner photo and copy quality - Working with Language Specialist teams and hotel partners to deliver the best English and localized content for conversion and sales growth
- Working with global Social Media team to ensure local coverage
Agora SAHead Editor for Alert24.pl
Mar. 2011 - Aug. 2012- Responsible for the text quality and graphic quality of the site - Regularly verifying targets and readership with Google Analytics
- Managing and controlling Journalist and Editor team - Cooperating with local journalists in smaller cities and TOK FM radio journalists when working with user-delivered content. - Writing news articles - Running Alert24.pl Facebook fanpage
Agora SAEditor for Gazeta.pl
Apr. 2010 - Mar. 2011- Writing news articles, basic photo editing - Running Alert24.pl Facebook fanpage
DOS Teacher Development SolutionsBusiness Development Manager
Jan. 2009 - Apr. 2010- Actively looking for new clients, partners and training promotion sources - Organizing Teacher Training and TOEFL conferences - Conference logistics and administrative work - Managing partners and subcontractors
British CouncilProjects Assistant
Jun. 2008 - Dec. 2009Warsaw, Masovian District, Poland- Coordinating library move project with partner and subcontractor - Training and trade fair logistics - Office assistance for projects and marketing teams - Translating and editing web content for British Council Poland website - Internet forum administration - Client and partner client database administration
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