Bulldog Skincare For MenGlobal Brand Coordinator
Sep. 2017 - May. 2021Reporting to: Global Business Development Manager As the UK Brand Lead for Bulldog Skincare, I was responsible for the launch & successful longevity of the brand globally. Brand:
β’ UK brand lead for; South Europe, Central Europe, UAE, Oceania, Japan, Hong Kong & South Africa.
β’ Manage the communication & collaboration with our Global and UK team.
β’ Support the implementation of our overarching strategy globally.
β’ Drive the innovative, fun, and disruptive nature of Bulldog.
β’ Coordinate & create Bulldog Brand Toolkits.
β’ Monitor the execution of Bulldog across the markets, ensuring consistency globally. β’ Responsible for the onboarding of Global Bulldog Brand Managers.
β’ Execute monthly global good news emails to our team.
β’ Ensure the global teams understand the key target audiences for Bulldog products.
β’ Distribute learnings, data, and trends internationally.
β’ Supportive role during during Annual Budget Planning periods.
β’ Review market insights, which help us develop appropriate strategies & communications. Social Media & PR:
β’ Manage photography content creation for global Instagram & Facebook platforms.
β’ Execute on time delivery of creative assets for hubs to implement into their social calendars.
β’ Manage multiple design & photography briefs simultaneously with our internal creative team (POS, Marketing Assets, social media content & OOH Materials).
β’ Manage monthly global PR updates between our hubs & our Bulldog Communication Manager. New Product Launches, Operations & Sales:
β’ Manage the launch of NPD's globally, ensuring optimum assortment for local regions. β’ Manage the Go-to- Market processes: working cross-functionally with NPD, Regulations & Supply Chain to ensure on-time Go Live dates.
β’ Support the NPD team with the product art-work process.
β’ Liaise with the Head of Regulations to ensure product registration is sufficient for new markets & all technical communication within brand messaging is correct.