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Work Background
EMC Design CAExecutive Creative Director
Jan. 2023Texas, United StatesI excel at delivering results-driven solutions as an accomplished, organized, creative, and brand marketing professional. With expertise in innovative design, marketing strategy, team building, brand management, presentations, digital marketing, and campaign skills, I have successfully led numerous projects from conception to execution. My skills in event planning/execution also allow me to create memorable experiences that build brand awareness and loyalty. I am passionate about developing and implementing effective marketing initiatives that connect with target audiences and drive business growth. Let's connect to explore how I can help elevate your brand to new heights.
CITY SERVICE CONTRACTING, INC.Marketing Director
Jan. 2023Dedicated Senior Project Manager with a strong track record in the asphalt repair and maintenance industry at City Service Paving. Proven results in driving project success, optimizing operations, and ensuring client satisfaction. Skilled in project planning, execution, and team leadership to deliver high-quality results on time and within budget.
Labor Central Chief Marketing Officer & CTO
May. 2021 - Mar. 2023Texas, United StatesSpearhead an online start-up service application and oversee a team charting digital strategies to design and develop an interface and platform from the ground up Serve as IT and technical lead for development and platform design Create, manage and produce print and digital communications collateral, web and social media programs Visualize and launch the brand, web, CRM, social, and email marketing tactics
IB Roof SystemsDirector of Marketing
Apr. 2018 - May. 2021Grapevine, Texas, United StatesDeveloped plans and vision for growth Established benchmarks and KPI’s to reach targeted people and financial goals
Collaborated with executive leaders to align brand message and resources Designed, managed, and created print and digital marketing collateral Revitalized and promoted growth of a 40-year-old company brand by 20%
Secured and grew brand position, strength and visibility, building the client database
Increased customer engagement rate and revenue + $5M in three years
Launched a complete new product line to drive new segment revenue
Created internal communications program and team platform
Developed automated web solutions to reduce department overhead and efficiencies
Set-up and deployed SalesForce CRM with automations and rewards programs
Executed annual customer events, national sales meetings, and trade shows Designed complete new flagship headquarters for optimum staffing performance
EMC Design CAPresident, Creative Director
Jan. 2002 - May. 2021Execute and manage hundreds of client engagement, business development and marketing plans
Directed, all facets of client print and digital design
Branding, Communications development, Email and SMS marketing
Web design, e-media and marketing, video production, Media buys
Communicated design and brand details to other creatives and support teams
Oversee all marketing efforts surrounding events, products, and services
Manage corporate and client project budgets and resources for positive revenue
FORMA Design Planning & Landscape ArchitectureCreative Director
Jan. 1989 - Jan. 2005Costa Mesa, California, United StatesGrew creative team from 4 to 15 creative staff members Prepared corporate presentations and client proposals and communications
Managed client services and lead generation
Grew client base and revenue to 3 million annual
Developed proprietary billing and accounting tools for the design industry
Executed hundreds of creative projects and campaigns
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