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Work Background
Port Huron SchoolsDirector of Community Relations/Marketing
Oct. 2014 - Jun. 2024Port Huron, MIDirector of Community Relations/Marketing; Port Huron, MI
PHASD is the approx. 30th largest district in the state of Michigan (2024). This position was created in 2014 and tasked with implementing a strategic communications system for the district.
*2019 Michigan School Public Relations Association/MSPRA “Gerri Allen Outstanding School Communicator” statewide award
*Produced special events including an annual “State of the District” address, communications lead on voting campaign for $105.9 million bond millage, subsequent school ribbon cuttings and endowment fundraisers *Developed plans and secured $200K+ committed funds (additional partners followed) in 2018 for school/business programming partnerships *Developed plans, media and methods to engage staff (third largest employer in St. Clair County, MI), students, parents and the community; including external/internal messaging for Superintendent/CEO
*Led media relations including crisis management
*Rebranded district with new logo, two complete website updates, social media package and re-developed television station
*Michigan School Public Relations Association “Outstanding Superintendent Communicator of the Year 2016”
St. Clair TECDigital Media Technology Instructor
Aug. 2009 - Oct. 2014Marysville, MI*Taught high school students professional skills in digital media production: television, radio, photography, nonlinear editing, animation and graphic design
Assignments emphasized learning software, creative technique, teamwork and communication.
*Rated “Highly Effective” in 2013 and 2014 by the Michigan teacher evaluation
*Coached four SkillsUSA state of Michigan Champions and a National Silver Medalist
*Designed curriculum to emphasize connecting classroom to community by developing “internships” for students to produce media for local events
*Finalist, 2012 Media Educator of the Year (SpecsHoward School of Media Arts)
*Michigan Education Association building representative 2013 and 2014
Cheryl Andrews MarketingSenior Account Executive
Jul. 2007 - Jun. 2009Miami/Fort Lauderdale AreaClients included Hyatt Regency Miami, Hyatt Regency Trinidad, Ocean Club Resorts in Turks & Caicos and Key West Marriott Beachside Hotel.
*Crafted and directed communications and PR strategies
*Managing media outreach was also a primary responsibility
*Top bimonthly media value reported was $1,693,559 (Key West Marriott Beachside Hotel in Key West editorial coverage for June and July 2008).
*Hosted and coordinated media missions in key markets and onsite writer press trips
*Led the office database development, introducing new software and training staff
Novom MarketingAccount Executive
Jun. 2005 - Oct. 2006Greater Los Angeles AreaAs an Account Executive, I strategized and executed PR plans for tourism and travel clients. These included resorts in Maui and Sedona. I also represented corporate brands like Destination Hotels & Resorts and the Big Island of Hawaii Visitors Bureau.
*Managed national television (Fox & Friends) and feature print coverage (Conde Nast Traveler) plus marketing partners (Bloomingdale’s) for Hawaii’s Big Island
*Wrote account garnering Requests for Proposal
*Organized/executed media missions and client/media events in primary regional markets
E! Entertainment TelevisionSupervising Producer/Writer
Jan. 2004 - Jan. 2005*Served in various roles while developing shows and pilots that included "It's Good To Be..." and "Life is Great with Brooke Burke" *Responsibilities also included supervising staff and field producing, writing and directing editing sessions
E! Entertainment Television and Style. NetworkPA/AP/Producer/Writer
Jan. 1996 - Jan. 2005Greater Los Angeles AreaE! Entertainment Television 2003 – 2005
Supervising Producer for “Life is Great with Brooke Burke”
Pilot Development and Series Producer for “It’s Good To Be…”
*Supervised and managed a production staff of 21 people, plus crews in international locations
*Advised and directed series development, program content and style
*Produced segments with celebrity talent in international locations with world-renowned brands (Jimmy Choo, NHRA, Palms Casino Resort in Las Vegas) Style. Network 1998 – 2003
*Producer and Writer of various series including “Stylemaker” and “Model”
*Supervising Post-Producer and Writer for New York Fashion Week biannual coverage
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