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Work Background
Eternal MeHead of Content
Jan. 2024Paso Robles, California, United States• Lead the development and execution of the content strategy to establish Eternal Me as a thought leader and trusted authority in digital estate planning and legal tech.
• Strategize and oversee the creation of engaging and informative content across multiple platforms including website, blog, social media, email newsletters, and more.
• Manage a team of content creators to ensure high-quality, on-brand content that meets strategic goals and resonates with target audiences.
• Collaborate cross-functionally with product team to align content efforts with overall business objectives and ensure accuracy and compliance.
• Conduct ongoing content performance analysis and optimization to drive traffic, engagement, and conversion rates, utilizing SEO, analytics, and user feedback.
• Stay apprised of industry trends, competitor activities, and best practices in digital content marketing and estate planning to continuously innovate and improve content offerings.
• Develop and maintain editorial calendars, content workflows, and style guidelines to streamline production processes and maintain consistency.
• Act as a brand ambassador for Eternal Me, participating in speaking engagements, webinars, and other promotional activities to enhance brand visibility and credibility.
• Foster a culture of creativity, collaboration, and continuous learning within the content team, providing mentorship and professional development opportunities.
Casepoint LLCContent Marketing Strategist
Oct. 2022 - Apr. 2024• Orchestrate digital content strategies across all online platforms to drive conversion of new leads and Marketing Qualified Leads to Sales Qualified Leads.
• Drive traffic and engagement that translates to sales and brand promotion for leading legal tech software provider.
• Measure the results of marketing activity to inform future campaigns.
• Coordinate with team of freelance writers, SEO analysts, subject matter experts, and designers to produce best-in-class content.
• Design and implement creative marketing strategies to disseminate content.
THE SANDBOX Paso RoblesHost
Mar. 2022Paso Robles, California, United States• Answer general questions about THE SANDBOX coworking space, memberships, events and more
• Lead walk-ins or scheduled tours of the space and assist guests with membership or day pass purchases
• Maintain THE SANDBOX facilities, keeping them clean and ready for guests
Powwows.comEditor / Content Marketing Manager
Dec. 2020 - Dec. 2022• Enact and guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative
• Continually update editorial calendar, delegate tasks and ensure deadlines are met
• Create clear, SEO keyword-rich copy, meta tags, titles and page descriptions and leverage SEM keyword learnings to enhance search visibility and grow traffic
• Develop guidelines for proper maintenance and removal of outdated content
• Craft brand standards and editorial guidelines to ensure style and consistency • Recruit freelance writers from LinkedIn, Twitter, and other networks to increase output of content across various channels
Our.NewsEditor / Copywriter
Jul. 2020 - Mar. 2021United States• Engineered content strategy and created original content to advance Our.News' position as leaders in the fight against misinformation
• Established brand persona profiles to target audience with content that drives profitable customer action
• Rolled out email marketing plan for SaaS product to generate click-throughs and boost weekly active users
• Developed relationships and forged partnerships with professional fact-checking organizations to counter the “infodemic.”
McKiernan Content StrategyContent Strategist | Copywriter
Apr. 2018Paso Robles, California, United States• Conduct comprehensive audits and develop unique buyer personas and customer journey maps for businesses.
• Develop and implement tailored content strategies, including UX writing, SEO, SMS, social videos, promo ads, whitepapers, case studies, product brochures, email newsletters, infographics, and other visual content, geared toward real business goals—not just vanity metrics
• Create KPI reports to assess progress toward goals and pivot accordingly
The Salvation ArmyManaging Editor
Aug. 2016 - Mar. 2018Long Beach, CA• Edited all print and web content at Territorial Publications office for SEO, AP Style and consistency
• Launched video content strategy and style guide and trained staff to create short-form news videos
• Enacted email marketing plan alongside Director of Digital Strategy to increase web traffic and boost audience engagement
• Conducted writing workshops to help employees craft more captivating pitches to local media and tell more compelling stories themselves
• Formalized and streamline onboarding process for new editorial hires
• Orchestrated recruiting and hiring process for new employees
• Liaised with outside print production vendor and conducted press checks
The Salvation ArmySenior Editor
Aug. 2015 - Jul. 2016Long Beach, CA• Implemented entrepreneurial operating system (EOS) alongside Managing
Editor to bolster staff accountability and guide audience growth
• Developed and expanded network of freelance media professionals across the country to drive up quality and volume of content
• Co-directed branding analysis for updated web and print strategy for both Caring and New Frontier Chronicle
• Composed annual readership survey and implemented audience feedback
• Crafted press releases for International Headquarters
The Salvation ArmyAssistant Editor
Aug. 2013 - Jul. 2015Long Beach, CA• Researched and reported on news and feature stories internationally for two print publications as well as daily web articles
• Administered three social media accounts and updated CMS platform with fresh content each day
• Compiled web analytics reports to measure reach and impact of editorial content and adapt overall content strategy to audience interests
• Updated WordPress CMS daily with fresh, SEO-driven content and imagery
• Co-facilitated a journalism summer camp for children
The Daily 49erOnline and Social Media Editor
Jan. 2013 - May. 2013Long Beach, CA• Developed new series of blogs for news website and managed team of writers
• Contributed weekly posts to sports blog
• Shared daily news and sports articles via Facebook and Twitter
• Compiled daily e-newsletter with relevant top stories
New Frontier Publications (The Salvation Army)Editorial Assistant
Aug. 2012 - Jul. 2013Long Beach, CA• Report on topics ranging from federal sequestration to rapid re-housing for bi-weekly newspaper
• Contribute posts on social media and 'boost' engaging content on Facebook to maximize reach
• Create digital version of each magazine volume with electronic publishing platform ISSUU
• Help with special projects, including research and email marketing campaigns
The Daily 49erAssistant News Editor
Jun. 2012 - Dec. 2012Long Beach, CA• Reported breaking news on local elections, transportation and financial aid program
• Edited daily news stories for style and consistency
• Filmed and edited video packages
• Anchored weekly video newscasts
California State University, Long BeachProcter
Aug. 2011 - May. 2013Long Beach, CA• Assist disabled students with reading, writing, and taking tests
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