Eternal MeHead of Content
Jan. 2024Paso Robles, California, United States• Lead the development and execution of the content strategy to establish Eternal Me as a thought leader and trusted authority in digital estate planning and legal tech.
• Strategize and oversee the creation of engaging and informative content across multiple platforms including website, blog, social media, email newsletters, and more.
• Manage a team of content creators to ensure high-quality, on-brand content that meets strategic goals and resonates with target audiences.
• Collaborate cross-functionally with product team to align content efforts with overall business objectives and ensure accuracy and compliance.
• Conduct ongoing content performance analysis and optimization to drive traffic, engagement, and conversion rates, utilizing SEO, analytics, and user feedback.
• Stay apprised of industry trends, competitor activities, and best practices in digital content marketing and estate planning to continuously innovate and improve content offerings.
• Develop and maintain editorial calendars, content workflows, and style guidelines to streamline production processes and maintain consistency.
• Act as a brand ambassador for Eternal Me, participating in speaking engagements, webinars, and other promotional activities to enhance brand visibility and credibility.
• Foster a culture of creativity, collaboration, and continuous learning within the content team, providing mentorship and professional development opportunities.