Marcelle Turner

Fractional CMO

OperationsTeam LeadershipDigital MarketingMarket ResearchBrand ManagementStrategy and Product growthCommunications and MediaGrowth MarketingMedia & TelecommunicationsExpansionStrategic MarketingContent WriterCopywritingCMOC-level ExecutiveMarketing DirectorMarketingExecutive CoachAdvisorConsultingBrand Marketing ManagerCommunications ManagerContent Manager

Marcelle Turner is a highly experienced Fractional Chief Marketing Officer (CMO) with a dynamic background in developing and executing marketing strategies. She has a strong record of driving growth for multiple companies across various industries. Marcelle is known for her ability to work with cross-functional teams, align marketing initiatives with business goals, and ensure optimal brand positioning. She is a strong leader with the ability to inspire and motivate teams, fostering creativity and innovation. Marcelle's expertise in digital marketing, brand development, and strategic planning has contributed to her reputation as a reliable and effective Fractional CMO. Her ability to adapt to various business models, along with her deep understanding of the consumer market, makes her a valuable asset to any organization.

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Work Background

Executive Platforms & Narratives Strategist

MicrosoftExecutive Platforms & Narratives Strategist

Nov. 2023I craft strategies and content that elevate executive market presence and drive global storytelling initiatives within Microsoft AI and Microsoft Advertising. Through cross-functional and cross-regional collaboration, I ensure our leadership messaging resonates across markets, strengthening our brand’s influence and positioning. (Full time contract through Synaxis Corporation)

Luxury Travel Advisor

Fora TravelLuxury Travel Advisor

Mar. 2023I curate bespoke travel experiences for discerning clients seeking exceptional and unforgettable journeys. From personalized itineraries to exclusive access to top-tier destinations and amenities, my expertise and attention to detail ensure that every aspect of my clients' travel is seamless and extraordinary. Specialist in cruises, all-inclusive destinations, small group travel, and small-to-mid size corporate off-sites and events. • FORA | Certified Travel Advisor • Virgin Voyages | Seacademy Gold Tier Certified • State of Florida | Licensed Travel Advisor

Fractional Executive & Marketing Leader

Side Door ConsultingFractional Executive & Marketing Leader

Jan. 2023Orlando, Florida, United StatesRecent roles: • Fractional CMO (IT Mergers & Acquistions firm) • Brand Strategist (Saas Lead Generation & GPT platform) • Research Strategist & Advisor to CMO (eCommerce, DTC safety products brand) • Fractional Operations Advisor to CEO (Advertising Agency) • Fractional Advisor to CMO (eCommerce, Retail, DTC health food brand) A marketing strategist and operations leader who combines strategic marketing expertise with proven management skills to drive business growth, optimize processes, and ensure the successful execution of corporate initiatives.

BHG FinancialSVP of Brand, Marketing Dept. Head

Oct. 2021 - Jan. 2023Led the brand marketing team, devised effective product marketing strategies, and provided oversight for marketing communications, creative design, project management, copywriting, brand analytics, market research, online advertising, and integrated marketing.

VP, Marketing Strategy & Communications

BHG FinancialVP, Marketing Strategy & Communications

Mar. 2021 - Oct. 2021

Chief Sales Marketing Officer

Kelly Faetanini LLCChief Sales Marketing Officer

Oct. 2019 - Mar. 2021New York City Metropolitan Area (Remote)Accelerated the luxury bridal gown designer’s sales, marketing, advertising, and client services initiatives with new CX, CRM, and digital enablement initiaitves. Led all sales functions include account management, new business development, distribution channel management, and customer service. Elevated marketing to include lifecycle driven market research, nurture communications, advertising, public relations, and digital tie-ins for global in-person and virtual bridal fashion markets.

Co-Founder, CEO, Sales & Marketing Strategist

Side Door ConsultingCo-Founder, CEO, Sales & Marketing Strategist

Jun. 2012 - Mar. 2021Orlando, FL(Side Door Consulting, f.k.a. Side Door Digital) As co-founder of the digital marketing consultancy, founded and built a nationally-recognized firm specializing in strategic marketing planning, fractional marketing leadership, and MarTech optimization services for the company’s roster of B2B and B2C brands, from start-up to Fortune 500. Interim & Fractional CMO and Leadership Services, MarTech assessment, Strategic Consulting.

President and CEO

MindCometPresident and CEO

Aug. 2008 - Jun. 2012Following appointment by the board to President/CEO in 2008, added social media and cause marketing to MindComet's already full-service portfolio. Managed the agency’s team of 45+ designers, developers, creative directors, and account managers. As a sales lead and metrics specialist, I oversaw client brands in diverse global industries from financial services and healthcare to luxury products and entertainment.

Director of National Accounts

MindCometDirector of National Accounts

Dec. 2005 - Jul. 2008Orlando, Florida AreaServing large domestic clients and their global counterparts, I crafted custom interactive solutions, authored detailed statements of work, managed complex deliverables, and formulate clients' return on investments. I also managed and trained the sales teams in prospecting, ideation, contract negotiations, and process management.

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