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Work Background
MicrosoftExecutive Platforms & Narratives Strategist
Nov. 2023I craft strategies and content that elevate executive market presence and drive global storytelling initiatives within Microsoft AI and Microsoft Advertising. Through cross-functional and cross-regional collaboration, I ensure our leadership messaging resonates across markets, strengthening our brand’s influence and positioning. (Full time contract through Synaxis Corporation)
Fora TravelLuxury Travel Advisor
Feb. 2023I curate bespoke travel experiences for discerning clients seeking exceptional and unforgettable journeys. From personalized itineraries to exclusive access to top-tier destinations and amenities, my expertise and attention to detail ensure that every aspect of my clients' travel is seamless and extraordinary. Specialist in cruises, all-inclusive destinations, small group travel, and small-to-mid size corporate off-sites and events. • FORA | Certified Travel Advisor
• Virgin Voyages | Seacademy Gold Tier Certified
• State of Florida | Licensed Travel Advisor
Side Door ConsultingFractional Executive & Marketing Leader
Jan. 2023Orlando, Florida, United StatesRecent roles: • Fractional CMO (IT Mergers & Acquistions firm)
• Brand Strategist (Saas Lead Generation & GPT platform)
• Research Strategist & Advisor to CMO (eCommerce, DTC safety products brand)
• Fractional Operations Advisor to CEO (Advertising Agency)
• Fractional Advisor to CMO (eCommerce, Retail, DTC health food brand) A marketing strategist and operations leader who combines strategic marketing expertise with proven management skills to drive business growth, optimize processes, and ensure the successful execution of corporate initiatives.
BHG FinancialSVP of Brand, Marketing Dept. Head
Oct. 2021 - Jan. 2023Led the brand marketing team, devised effective product marketing strategies, and provided oversight for marketing communications, creative design, project management, copywriting, brand analytics, market research, online advertising, and integrated marketing.
BHG FinancialVP, Marketing Strategy & Communications
Feb. 2021 - Oct. 2021
Kelly Faetanini LLCChief Sales Marketing Officer
Oct. 2019 - Feb. 2021New York City Metropolitan Area (Remote)Accelerated the luxury bridal gown designer’s sales, marketing, advertising, and client services initiatives with new CX, CRM, and digital enablement initiaitves. Led all sales functions include account management, new business development, distribution channel management, and customer service. Elevated marketing to include lifecycle driven market research, nurture communications, advertising, public relations, and digital tie-ins for global in-person and virtual bridal fashion markets.
Side Door ConsultingCo-Founder, CEO, Sales & Marketing Strategist
Jun. 2012 - Feb. 2021Orlando, FL(Side Door Consulting, f.k.a. Side Door Digital) As co-founder of the digital marketing consultancy, founded and built a nationally-recognized firm specializing in strategic marketing planning, fractional marketing leadership, and MarTech optimization services for the company’s roster of B2B and B2C brands, from start-up to Fortune 500. Interim & Fractional CMO and Leadership Services, MarTech assessment, Strategic Consulting.
MindCometPresident and CEO
Aug. 2008 - Jun. 2012Following appointment by the board to President/CEO in 2008, added social media and cause marketing to MindComet's already full-service portfolio. Managed the agency’s team of 45+ designers, developers, creative directors, and account managers. As a sales lead and metrics specialist, I oversaw client brands in diverse global industries from financial services and healthcare to luxury products and entertainment.
MindCometDirector of National Accounts
Dec. 2005 - Jul. 2008Orlando, Florida AreaServing large domestic clients and their global counterparts, I crafted custom interactive solutions, authored detailed statements of work, managed complex deliverables, and formulate clients' return on investments. I also managed and trained the sales teams in prospecting, ideation, contract negotiations, and process management.
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