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Work Background
Digital Design, Social Content & Photography Consultant
Freelance Creative Director & Photographer Digital Design, Social Content & Photography Consultant
Feb. 2021United States, CoronadoDeveloped digital advertising campaigns, social media content, and brand storytelling strategies for food, beauty, and wellness brands, enhancing audience engagement. Produced high-end food and product photography for restaurants, CPG brands, and lifestyle bloggers, improving brand perception and conversions. Designed and executed social media-first marketing strategies, resulting in a 25% boost in follower growth and improved brand consistency across platforms. Created e-commerce branding, landing pages, and digital ads, optimizing UX and increasing website traffic. Crafted internal marketing materials and social media content for a financial consulting firm, improving brand communication. Designed branding assets, internal marketing materials, and distributor collateral for a U.S. - based food service company, ensuring cohesive messaging across platforms. Developed content for websites, enhancing visual identity and user experience. Collaborated with startups and established brands to build cohesive visual identities, elevating brand awareness and digital presence.
Content Editorial manager
NestleContent Editorial manager
Jan. 2018 - May. 2020Mexico, Mexico CitySpearheaded cross-functional content development, aligning digital strategy with Nestlé’ s brand vision, resulting in a 20% increase in consumer engagement. Led visual storytelling and content production for Nestlé Baby Food, strengthening the brand’ s emotional connection with parents and caregivers. Developed SEO-optimized content, increasing website traffic by 30% and improving search rankings. Managed editorial calendars, influencer partnerships, and content innovation, streamlining workflows and cutting production time by 15%. Conducted market analysis and competitor insights to refine data-driven content strategies, positioning Nestlé as an industry leader.
Creative Director | Social Media & Digital Marketing
TBWA\WorldwideCreative Director | Social Media & Digital Marketing
Jan. 2013 - Feb. 2018Mexico, Mexico CityLed creative strategy, content development, and digital campaigns for brands like Nissan Infiniti, Unilever, and Palacio de Hierro, increasing brand engagement by 40%. Directed teams in designing ad campaigns, social media visuals, and storytelling-driven marketing, driving higher conversion rates and customer retention. Implemented trend-driven content strategies that adapted to emerging digital marketing innovations. Oversaw cross-functional collaboration between designers, content creators, and marketers, enhancing campaign efficiency.
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