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Work Background
Pilot Corporation of AmericaBrand Manager
Jul. 2024Jacksonville, Florida, United States
AA ConsultingBrand Marketing Consultant
Sep. 2023United StatesDevelop and implement social media strategies to align with client objectives and target audience demographics.
Create compelling and visually stunning content for various social media platforms, including Instagram, Facebook, Twitter, Pinterest, and TikTok.
Manage and maintain social media accounts for multiple clients, including content scheduling, posting, and engagement.
Monitor social media channels for trends, insights, and opportunities to optimize performance and maximize reach.
Collaborate with internal teams and clients to develop Social Media marketing campaigns that leverage social media channels effectively.
Stay up-to-date with the latest trends, tools, and best practices in social media marketing and beauty industry trends.
Analyze and report on social media metrics, including reach, engagement, and conversion rates, to track performance and inform future strategy.
Jane SmithEA/Operations Manager
Sep. 2023 - Nov. 2023Sag Harbor, New York, United States• Meeting and appointment management
• Project management for both the CCO and vendors
• Keeping all personal & home contacts, vendors & accounts organized and up-to-date
• Communicating on behalf of the CCO when needed
• Assist in helping paying bills, budgeting, maintaining household schedules, making appointments, phone calls and scheduling
• Partner with CCO with the management of the local rental property
• Maintaining and organizing bills, emails, notes, spreadsheets, and all documentation trails
• Manage & partner on agency operations (to be outlined in training)
• Gatekeeper and point of contact for all employees & contractors
• Manage budgets for subscriptions, software and vendors
• Create and maintain proper records, including workplace safety and compliance, personnel files and
documentation on all employee-relations matters
• Manage and update employee handbook
• Manage candidate & freelancer database
• Create and manage interoffice calendar
• Partner w/ accounting department on office insurance & health insurance updates
• Manage PEO and Time Tracking System
Craft & CommerceMarketing and Partnerships Manager
Mar. 2023 - Aug. 2023New York, New York, United States- Support the development and tactical execution of agency marketing and business
development efforts.
- Optimize and streamline marketing processes through effective project
management and thought leadership.
- Bolster the agency's profile and presence in the world by identifying and pursuing
opportunities to showcase our work and thought leadership, including award
submissions, conference attendance, sponsorship or speaking opportunities, and more.
- Manage editorial and engagement calendar workflows
- Support the creation and production of engaging, authentic content, including emails,
white papers, webinars, events, and social media posts, working with thought leaders
across the team.
- Foster human connection and community engagement across our social channels by
monitoring and participating in conversations authentically and consistently.
- Develop and manage a bespoke, sector-based CRM strategy, inclusive of prospect
research and tailored, consistent outreach.
- Craft new business proposals and RFP responses, collaborating with internal teams to
source key inputs and shape the narrative, while leading content creation and quality
assurance.
LinkedInAgency Marketing Program Manager
Dec. 2021 - Dec. 2022New York, New York, United States- Serve as main POC for Big Minds by the Linkedin Collective Program, a global executive, invite only, roundtable consisting of executives from big six media agencies to exchange strategy.
- Establish a strong GTM strategy for the program, presenting BM as a necessary tool for clients.
- Compile data to show program progress, with understanding of opportunities for growth.
- Coordinate and schedule engagements with Executives - coordinate talent for roundtables.
- Ensure project plan and milestones are met.
- Final output delivered on time and documented reporting processes established.
- Attend all engagements, helping the agency lead and Marketing to run meetings with Agency Execs.
MoleskineMarketing & Strategic Partnerships Specialist
Jan. 2021 - Dec. 2021Drive all Retail and B2B campaign implementation in AMERS. Average conversion rate from Lead to Opportunity for campaigns in2021 is 21%. Own measuring ROI (average of 14%) of retail assets and collaborate with Regional Marketing Director in all marketing activations. Campaigns lead to a 34% traffic increase in 7 retail locations. Lead for B2B assortment building, setting up new products with distributor training. Develop strategy of marketing campaigns across creative, events, E-commerce, and partnerships. Provide insights to support the approach to customer-facing communication and engagement. Some of the specific points of focus are:
• Spearhead pitches with Strategic Partners (Cultural Institutions, Universities, Design and Fashion brands).
• Develop business frameworks, source and analyze data, provide analytical insights, track and report on progress.
• Work closely with cross-functional teams to align resources across the company to best support and scale joint business partnerships, driving recommendations through to implementation.
• Develop deep product expertise with an ability to collect and synthesize meaningful feedback and translate it into high-quality insights to inform product roadmaps across a variety of product teams.
MoleskineMarketing Specialist - Direct to Consumer & B2B
May. 2019 - Jan. 2021Greater New York City Area- Ensure Moleskine stands out as a leader in the retail landscape by creating compelling initiatives and ongoing in-store experiences that drive brand differentiation and demonstrate superior customer service
- Work cross-functionally with Retail and Brand teams to help execute impactful events and support that increase traffic ROI and brand loyalty.
- Work with cross functional partners to identify areas of opportunity that evolve that store experience, create and execute the initiatives that bring new concepts to customers in a creative and impactful way.
- Develop and maintain store collateral and printed marketing including signage and employee education pieces and special offers
- Ensure clear and concise store communications are developed through Retail Communications
- Help drive initiatives that introduce new retail formats, visual merchandising solutions to customers.
- Create and lead product focused in-store trainings, materials to be shared internally.
- Create specific retail catalogs to be distributed per season.
-Follow and create visual merchandising standards and alignment with stores.
- Follow KPI's and develop reporting frameworks to measure in-store program effectiveness and performance.
MoleskineDTC Coordinator
Jun. 2018 - May. 2019New York City Metropolitan Area- Implement selling contests to incentivize staff as well as customers
- Collect and reports back pertinent in-store information and is responsible for recapping store visits and product knowledge seminars in a timely and detailed manner
- Support Finance and Store Managers in ensuring inventory controls are maintained, and in completing month-end inventory counts, reporting and reconciling
- Ensure Facilities standards are maintained as they relate to store ambiance, cleanliness, and infrastructure - Accountable for past and present product knowledge – well-versed in brand history
- Supports hosting seasonal product training meetings
- Create and distributes selling materials to stores - Assist with coordinating and planning in-store events
- Assist with all operational aspects of new store openings
- Coordinate the delivery of monthly marketing and branding materials to stores as needed
- Responsible for monthly commission calculation and other HR related reports
- Administrative functions including document management, invoicing, and shipping coordination
ZimmermannOffice Coordinator / Executive Assistant
Nov. 2017 - Jun. 2018New York, New YorkAssist with showroom set up for press previews and pulls. Ordering and managing set up for catering and flowers during events. Order supplies for all departments as well as all general office supplies. Assist with booking all travel for President, and Vice Presidents. As well as Editors, VIPs, – i.e. flights, hotels, cars, etc. Manage sample allocations, stocktakes and inventory for US Showroom with HO. Assist with the distribution of US VIP Mailout each season. Maintain all expense reports receipts and complete reconciliation schedules on a monthly basis. Management and review of NY Head Office utilities – across building management, cleaning etc.
Gilt.comMerchandise Assistant (Temp)
Oct. 2017 - Nov. 2017New York, New YorkAssists with clerical tasks and data entry related to specific merchandise
departments of the company. Assists the Buying Team by properly setting up new items on the
database, accurately inputting price changes, creating purchase orders
on line, and assisting with the development of weekly sales reports. Ensures frequent communication with other members of the buying team
as well as with vendors, distribution centers, and stores.
Rebecca MinkoffCustomer Experience Associate (Temp)
Aug. 2017 - Oct. 2017Greater New York City AreaResponded to domestic and international customer service requests in a timely fashion. Kept clients updated on Rebecca Minkoff return, refund, repair, and shipping policies. Analytically resolved issues with finances, manufacturing and logistics for corporate office. Managed client-facing Instagram and Facebook responses to resolve issues
AmericasMart AtlantaSocial Media Marketing Intern
May. 2016 - Aug. 2016Greater Atlanta AreaWorked with marketing, and digital publishing to create multichannel marketing campaigns for trade shows. Worked with retail and fashion office to provide assistance for June Photoshoot imagery. Provided support on multichannel marketing campaigns. Helped create and execute June and August Apparel Instagram and Snapchat scheduling.
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