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Work Background
OgilvyBrand Design Director (contract)
Aug. 2018 - Sep. 2018London, United KingdomI worked on a global healthcare account to align, guideline and steer the look and feel of their range of products.
La Trobe UniversityBrand Project Design Manager
Apr. 2018 - Oct. 2018Melbourne and LondonI was brought in the project to help steer the design, and to develop brand elements and guidelines for La Trobe's brand rebuild. I’m working on all aspects of the brand - visual, content and messaging - for all work that is produced for the schools, departments and research units. This includes how the logos are used, choosing new colour palettes, fonts etc, and developing flexible layouts. I’m acting as brand guardian, providing approvals and design solutions. This involves leading a team of four designers and developing best practice guidelines with them. These are being codified into the new brand guidelines which I am writing and producing.
Turner & DuckworthBrand Guidelines
Dec. 2017 - Jan. 2018LondonI worked compiling and writing the guidelines for the global HSBC rebrand and for Miller Lite Beer.
HSBC staff channelsProject Design Manager / UX & UI / Guidelines and approvals
Oct. 2014 - Mar. 2015LondonAs design manager for the HSBC staff channels project I built and ran the style guide and provided approval of the final design and UX elements. This included working on the UX and UI. I also designed several modular visual elements and was responsible for several of the UX innovations. I helped run and presented the team’s work at design workshops and wrote the content scope for their new global design language including proposals for how elements move, transition and relate in the digital environment.
Public Transport VictoriaGuidelines Designer / Brand Strategy
Jan. 2014 - Mar. 2014Melbourne, AustraliaI helped organise the amazing amount of work the team was producing by developing clearer categories, rationalised design styles and build sequences. I also worked on clarifying the messaging - naming, hierarchies etc - and provided a basis for their brand guidelines.
Corke & WallisGuidelines Designer / Senior Brand Designer
Jan. 2014 - Dec. 2014I codified, wrote and built the guidelines for The Howard Group, a construction company. Part of this was designing assets such as signage, creating concepts for interiors and and choosing materials.
FutureBrand - working on Dubai ParksGuidelines Designer / Senior Brand Designer
Oct. 2013 - Dec. 2013London, United KingdomThis new leisure venture needed a design system that could work above seven individual attractions. I worked on all aspects of the visual brand including design, colour usage, typograpy etc. I also wrote and produced the brand guidelines.
Mother - working on Gucci / Chime For ChangeGuidelines Designer / Senior Brand Designer
Jan. 2013 - Apr. 2013LondonChime For Change is a global campaign designed raise awareness and help women and girls. I wrote extensive brand guidelines for this, provided approvals and design solutions for all territories, and worked on the design - across all media - and organisation of assets.
at DLKW Lowe working on Rexona / SureGuidelines Designer / Senior Brand Designer
Jan. 2013 - Dec. 2013DLKW LoweThe global brand alignment needed a new look and feel document. We used bold, full-page images and short, less-is-more statements to explain the brand idea and how it should be expressed.
Mother - working on Britain Is GreatGuidelines Designer / Senior Brand Designer
Mar. 2012 - Jun. 2012London, United KingdomI worked at Mother on the Britain Is Great campaign rebuilding the brand guidelines from scratch. This involved a lot of brand guardianship and approvals for work that was being made globally.
Grey LondonGuidelines Designer / Senior Brand Designer
Jan. 2010 - Dec. 2010As part of the global redesign, I developed and wrote brand, image and type
guidelines. This included designing app icons and screens, press advertising
and publications, and working on customer journeys and user experience.
IMG World - working on Sport24 and IPLGuidelines Designer / Senior Brand Designer
Jan. 2009 - Dec. 2009I wrote and built the brand guidelines for the Indian Premier League (cricket) as well as for Sport 24, a channel for ships at sea and airlines. This included designing assets and conducting approvals
Tesco - Property DeptGuidelines and brand designer
Jan. 2007 - Dec. 2009I worked in the property department of Tesco organising and rebuilding the Store Design Guidelines with a team of two. I rebuilt it using a modular system, with common assets to provide flexibility. I also designed signage for use in Tesco's retail outlets, and in-house literature.
Brailsford.info LtdSenior Conceptual Brand Designer / Design Director / Brand Guidelines Expert / Brand Guardian
Jun. 2003Melbourne, Victoria, AustraliaI help brands communicate better by creating a brand or refreshing it to provide new positioning. The projects I’ve worked on are variously corporate, independent, global and local. This is done by providing conceptual design and development, structures and hierarchies, guidelines and approvals. I can provide solutions at every stage that save hours in asset production and help maintain a brand’s integrity. Upholding creative standards and creating consistency throughout the process and beyond is my forte. I've taught and mentored junior designers. I'm excellent with Adobe CS, especially Illustrator and InDesign, and pretty good with Sketch. I'm also a confident and articulate presenter.
www.brailsford.infoBrand Design Director / Brand Guidelines Specialist / Senior Conceptual Brand Designer
Jan. 2002London, United KingdomSome projects I've worked on.
• HSBC - Global Rebrand Guidelines / Turner Duckworth
• HSBC - Design management, UX & UI / FathomUX London
• Dubai Parks - design, development and guides / Futurebrand • Gucci - Chime For Change / Mother
• Britain is GREAT campaign / Mother
• Carlton United Breweries retail guides / VividBrand
• Sure/Rexona global brand guides / DLKW Lowe
• Visual brand organisation and development / Public Transport Victoria
• Allianz Global rebrand / Grey
• Brompton Bikes guidelines / Corke Wallis
• Tesco Trade-Driven Ads guidelines / W+K
• The Great Fire series guidelines / ITV
• Invesco digital ad guides / M&C Saatchi
• Sport 24 channel development and guides / IMG
• Samsung's Eurpoean retail guidelines / Cheil
www.brailsford.infoCV consultant
Jan. 2002My sideline is writing brilliant CVs. I work with the client to provide a: - candidate profile: what they are about and what they're aiming for
- list of experience organised by date or project - summary of relevant skills divided into categories
- list of software used and qualifications Their experience is distilled into clear and easily digestible sentences that highlight projects they've worked on and how their skills were used. Each CV is tailored to the person and the industry they're aiming for. They are formatted to get information across clearly and easily. And they're designed to look good. CVs I write help people get interviews for roles they seek. And they often get that job. 12 out of 14. A pretty good hit rate. I also edit and lay out documents to provide clearer messaging and better impact.
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