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Work Background
Parkin Marketing SolutionsPrincipal
Oct. 2024Lehi, Utah, United StatesMarketing strategy and advisory solutions. Investor.
Lytx, Inc.SVP, and Chief Marketing Officer
May. 2022 - May. 2024At Lytx®, we harness the power of video and data to enable commercial fleets around the globe to improve safety, efficiency, and productivity. We’re trusted by more than 5,000 fleets that log billions of miles worldwide each year, contributing to a vast and ever-growing database of driving data we use to refine the accuracy and effectiveness of our solutions. Global leadership responsibility for Growth Marketing (new logo and existing customer ABM), Reseller Partner Marketing, Marketing Ops & Digital, Product Marketing, Brand / Marcomm, Field Marketing, and Market & Competitive Intelligence.
AdobeHead of Industry Product Marketing & Go to Market, Adobe Document Cloud
Apr. 2021 - May. 2022Leading enterprise product marketing and go to market for the Adobe Document Cloud business across regulated industries, including financial services & insurance, healthcare & life sciences, and public sector. Elevating digital document workflows and electronic signatures as another digital transformation wave toward improving customer and employee experiences while fueling business growth and achieving sustainable business practices.
AdobeHead of Industry Strategy, Marketing, Demand Content, & Thought Leadership, Adobe DX Business
May. 2015 - Jan. 2022Adobe is changing the world through digital experiences and transforming the way businesses compete. We help our customers make, manage, measure and monetize their content across every channel and device. Global responsibility for defining bookings growth, value retention, disruptive messaging, and product go-to-market strategies for the Adobe DX portfolio across eight focus industries and sub-industries, including Retail/CPG, Travel & Hospitality, Media & Entertainment, Financial Services, Hi-Tech, Healthcare & Lifesciences, Public Sector, and Auto/Manufacturing. Also responsible for leading Adobe’s global demand content strategy and thought leadership programs.
AdobeStrategic Alliances & Business Development, Adobe Marketing Cloud
Oct. 2009 - May. 2015Lead the Business Development and Adobe Exchange Solutions teams responsible for executing strategic partnerships and delivering value added integration solutions across the largest ecosystem of application partners in the digital marketing industry.
OmnitureSr. Director, ISV Ecosystem and Solutions
Feb. 2008 - Oct. 2009A pioneer and global leader in Software as a Service (SaaS), Web Analytics, and Online Business Optimization Technologies, enabling organizations to analyze, manage and improve online, offline and multi-channel marketing initiatives. Acquired in 2009 by Adobe Systems, Inc. General management responsibility for Omniture Genesis, a platform as a service (PaaS) that enabled marketers to easily connect marketing technology assets with the Omniture Online Marketing Suite via turn-key integrations. Successfully lead a three-year transformation from “customer nightmare” to the product with the highest impact on customer retention (nominal and financial) in the Omniture Online Marketing Suite.
OmnitureSr. Director, Product and Solutions Marketing
May. 2005 - Feb. 2008Built and led the Product Marketing organization; helping transform the company from a provider of web analytics to become a recognized industry leader in online marketing. Led high impact product launches for SiteCatalyst, Discover, SearchCenter, and Genesis; helping grow the company from $20M to over $200M and a successful IPO.
CorillianDirector, Product and Outbound Marketing
Jan. 2003 - Jan. 2005Market leader in online banking, bill payment and fraud prevention applications to the financial services industry. Acquired in 2005 by CheckFree. Directed overall product marketing and messaging efforts for all Corillian online banking applications to articulate competitive differentiation and value proposition targeting top tier financial institutions globally. Successfully repositioned the company go to market from low margin professional services and integration tools, to high margin line of business applications in online banking, bill payment, and security segments.
Siebel SystemsSr. Manager, Product Marketing
Jan. 2000 - Jan. 2003Global leader in CRM, e-business applications, and systems integration software. Responsible for identifying and developing partnerships to take the Siebel OnDemand product to market. Also responsible for developing the new Siebel Reseller Program to sell Siebel horizontal products into accounts with < $1 B account annual revenue (AAR). Responsible for market definition and driving strategic marketing programs focused on demand generation, messaging around best practices for the Sales product line, and on sales execution. Responsible for all aspects of generating and maximizing revenue for the Mid-Market Edition (MME) product line throughout the Western United States, leveraging marketing programs and a matrix of sales organizations including Channel, Direct, and Telesales. Responsible for strategic product messaging and leading customer engagements to close license revenue and enhance customer satisfaction for Siebel's Mid-Market prospects and customers worldwide.
BEST ConsultingIT Sales Director
Jan. 1995 - Jan. 2000Developed the Utah region through acquisition of new accounts, major account penetration, and business partnerships. Developed a technical and business process consulting practice including development of service and software strategies, and managing software and network implementations. Managed $3.5 M in direct sales, 15 consultants, 25 client accounts, and 3 strategic partners. Increased annual revenue 60%, from $1.3 M to $2.1 M, for selected accounts through effective account farming by introducing new services and promotions.
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