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Work Background
The Rancher's AssistantBusiness Owner
Jul. 2021Oregon, United StatesThe Rancher's Assistant provides ranchers with help managing their record keeping, planning production sales and/or executing an annual marketing strategy. It also provides a full service western and portrait photography business and offers virtual assistant services to business owners looking to outsource tasks that take time away from their ability to perfect their craft.
FreelanceFreelance Writer & Photographer
Sep. 2016I write articles, press releases, and blogs for agricultural publications and companies. I'm also available to do livestock sale photos and scenic ranch photos to use on your website or advertisements.
National Cattlemen's Beef AssociationRegion 5 Convention Ambassador
Oct. 2015 - Feb. 2016San Diego, CaliforniaResponsible for promotion of the 2016 Cattle Industry Convention via social media and at regional cattlemen's meetings.
Ranch House Designs, Inc.Seedstock Account Manager
May. 2015 - Jan. 2017Wharton, TexasAs the company's first remote employee, I served clients who owned seedstock Angus operations and also any cattle genetic accounts. I welcomed new clients into the company and was their main point of contact while the team handled their marketing needs. I helped them determine the best print advertising placements for their region and operation goals while writing advertising copy that reflected their brand message. I received and organized their sale book information for the designers and proofed materials from designers to the clients. As needed I was also responsible for managing client social media accounts, writing captions and posting content. Other duties while employed at Ranch House to fill in as my main role was very seasonal in nature included blog management where I oversaw contract blog writers, contributed blogs I had written, and optimized current and past blog posts for SEO. I often assisted with content creation of the company’s social media accounts. I worked on email campaigns for clients and wrote the company’s monthly email newsletter.
Ranch House Designs, Inc.Spring Intern
Jan. 2015 - May. 2015Wharton, TexasAs the Spring Intern at RHD, my major responsibility was assisting with social media platforms including Facebook, Twitter and Instagram. I learned the importance of SEO for website traffic and wrote blog content to help improve the SEO of ranchhousedesigns.com. I wrote weekly feature blogs, some of which are linked below. As we were preparing for the first Gathering Conference, I helped with planning the workshop. I represented RHD at the Ft. Worth Steer Show and took pictures for the RHD Facebook page. My work on social media had a high focus on sire promotions and the promotion of our clients' spring livestock sales. I regularly scheduled content for client Facebook pages to improve their page likes and get them more exposure. I also assisted with programs of V8 Ranch in conjunction with the International Brahman Show in Houston in March. These responsibilities included client hospitality, coordinating the ranch’s annual livestock judging workout, and ranch promotional efforts during the show.
Agri Beef Co.Feedlot Management Intern
May. 2014 - Aug. 2014Parma, IDAs an intern, I was on three-week rotations through the four major departments of the feedlot. During my rotations, I identified and treated sick cattle according to feed yard protocol; called feed bunks, operated feed trucks, and worked in the feed mill; operated pen cleaning and yard equipment; shipped fats and inspected/received incoming cattle.
Northern International Livestock Exposition (NILE)Livestock Events Intern
Oct. 2013 - Nov. 2013Billings, Montana Area
Kessler AngusOffice & Marketing Manager
Jan. 2011Milton-Freewater, OregonIn the winter of 2011 I took over the role of marketing and record keeping in a remote role for this Historic Angus Herd and in 2015 moved into a hybrid role adding bookkeeping and payroll via Quickbooks to my role along with daily animal care duties and management of full time employees in the cattle and farm departments. I manage the annual bull sale print and social advertising schedule, write all ad copy and captions along with website content, video and photograph sale bulls and organize the sale book. Coordinating the sale day office is a main part of my job during sale season as I have streamlined operations to seamless check buyers in and out on sale day. After the sale I do any remaining billing as needed, transfer ownership of the bulls to the new ranches via the Angus Association and prepare bull delivery load routes and schedules. I am the main point of contact for buyers handling any needs they have leading up to and after the sale each year. I keep detailed records on the cowherd and turn information in to the American Angus Association as necessary. Much of my work requires digitizing the owners paper cattle records allowing him to work in a way that best suits his comfort level while maintaining professional, organized and accurate records on the cowherd. My duties also include managing the owner's schedule, coordinating cattle working projects with the team and making schedules fit with the busy lives of the contractors who come in for various projects throughout the year. Any travel done by the team including flights, hotels or driving routes is booked and managed by me in easy to follow communication.
Touchet SchoolsSummer School Teacher's Assistant
Jul. 2008 - Aug. 2008
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