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Work Background
ToastSenior Product Manager
Jul. 2024New York, United StatesAs part of the New Ventures - Ads & Insights team at Toast, my job is to ideate and iterate quickly on new solutions to help restaurants grow their business. We function like a startup within the broader Toast org, building zero-to-one products, looking for product-market fit, and scaling where we see success.
GoogleProduct Manager
Jul. 2022 - Jun. 2024New York, New York, United StatesAs a Product Manager in Google's advertising organization, I'm part of the creative platforms team in Google Ads, leading a cross-functional squad of 20+ engineering, UX, support, and sales peers to develop and launch user-facing and back-end features for Google Ads customers focused on the creation and optimization of creative assets used for digital advertising. We try to make it as efficient as possible for advertisers of all sizes to create the right assets to meet their business goals. My latest focus is on applying generative AI technology to the creation and adaptation of images for use in digital ad campaigns.
GoogleGlobal Product Lead, Buyside Platforms Privacy
May. 2018 - Jul. 2022Greater New York City AreaAs a Global Product Lead at Google, my job was to lead to the global product strategy and commercialization for my focus areas, functioning as a "business product manager" of sorts. I focused on how our enterprise buyside ads platforms (Campaign Manager 360 and Display & Video 360) were evolving our capabilities in response to the growing focus on user privacy. I worked hand-in-hand with product managers and engineering prioritize and launch new product offerings to market, drive adoption, and ensure valuable customer feedback was reflected in the features we build.
GooglePlatforms Account Manager
Aug. 2016 - Apr. 2018Chicago, IllinoisAs a Platforms Account Manager, my job was to help my clients realize the massive potential of an integrated marketing stack. From creative authoring to ad serving to media buying and decisioning, my goal was to function as the symphony conductor who helps bring all the pieces into perfect harmony. I aided multiple clients through the process of platform consolidation - leading trainings, fielding questions, and fostering best practices. My key focus areas were inventory and data. I worked extensively with clients who aimed to curate their own inventory with private deals and am well-versed when it comes to first party data. My work helped my team drive triple digit revenue growth across key clients.
AOLVideo Client Services Manager
Jul. 2015 - Jul. 2016Chicago, ILAs a Video Client Services Manager with AOL, I worked with various types of clients leveraging the ONE by AOL Video platform for their programmatic video buys. My primary client was a Fortune 50 retailer with a focus on leveraging first party data across more than 30 top-tier video publishers. I worked with data providers to onboard first party data and helped facilitate communication between the client, publishers, and SSPs in setting up deal IDs. I was involved in the execution of pilot programmatic platforms with multiple publishers, helping to educate involved parties throughout the process. I worked alongside my clients to refine their approach to programmatic while ensuring that all campaigns met their goals. Internally at AOL, I also led a Deal ID project team focused on training my team members and working with product leads to improve our offerings.
Rocket Fuel Inc.Senior Account Manager
Jun. 2014 - Jun. 2015Chicago, ILAfter a couple years on the agency side, I was ready to make a change and decided to dive head first into the programmatic world by joining the team at [x+1]. When we were acquired by Rocket Fuel, I joined the Account Management team there and haven't stopped learning since. I managed digital marketing campaigns for a range of pivotal clients here in Chicago by facilitating the entire campaign launch and fulfillment process. I coordinated with internal and external teams, helped foster client relationships, and found opportunities for clients to continue exceeding their goals with Rocket Fuel's offerings.
DigitasLBiSenior Analyst, Strategy & Analysis
Sep. 2013 - Jun. 2014Greater Chicago AreaAs I became more confident in my ability to wield data to make smart, performance-driven decisions, my role expanded to include more lines of business and new media tactics. I helped oversee the measurement for multiple product campaigns for Bank of America that included video content sponsorships, programmatic buys and mobile and tablet media. I also helped form a task force whose goal is to make our client's media more effective by making it as relevant and timely as possible to each user we reach. We managed our team's programmatic buying and were constantly evaluating the programmatic landscape through one-on-one meetings with key players in the space. All of this gave me a much more complete understanding of the role of digital and improved my ability to generate value for my clients.
DigitasLBiAnalyst, Strategy & Analysis
Jun. 2012 - Sep. 2013Chicago, ILMy core responsibility as an analyst was overseeing the performance of Bank of America's digital content partnerships. I worked closely with publisher teams to report on key campaign metrics and to design custom research studies. I soon became responsible for assembling a comprehensive quarterly report on the performance of these sponsorships and presenting it to key stakeholders. After a few months, I expanded my role to include ownership of some of Bank of America's mobile display advertising initiatives, where I started to gain an understanding of mobile's unique challenges.
DigitasIntern, Marketing/Strategy & Analysis
Jun. 2011 - Aug. 2011Atlanta, GAWorking as an intern across both the S&A and Marketing teams was the perfect introduction to the digital advertising space. In addition to collaborating with my teams on client deliverables, I had the chance to manage several small ad hoc campaigns. I also collaborated with other interns to pitch a breast cancer awareness campaign for Delta Airlines, which gave me insight into the entire campaign creation process.
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