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Work Background
FreelanceFreelance Public Relations Consultant
Jan. 2025United Kingdom
Precious BrandsHead of Marketing & Communications
May. 2024 - Dec. 2024London Area, United Kingdom• Provided marketing consultancy, leadership, and strategy for Precious Brands clients including Noughty, The Rolling Stones, Bravado, and Nirvana Brands.
• Developed and executed marketing strategies to support brand building, fragrance development, and licensed fragrance launches.
• Achieved measurable results in revenue growth and brand visibility for clients through innovative marketing campaigns.
RedhillDirector of UK
Sep. 2022 - Apr. 2024London, England, United KingdomLeading the opening of the UK practice for global communications agency, Redhill - building the business, establishing the agency in-market and collaborating with colleagues and peers around the world. Working with UK and Global clients including iFAST Global Bank, Terrascope, Musim Mas Group, Dubai Chambers, University of Essex, Creative Estuary, The Powder Shampoo, Hero Experiences Group, Maison de L’Asie and Singapore Ministry of Law.
Assembly Media, IncAssociate Director at Edelman for Microsoft Consumer
Jan. 2021 - Jun. 2022London, England, United KingdomAssociate Director at Assembly UK / Edelman for Microsoft consumer accounts. Consumer lead for Microsoft UK Surface, Windows and M365, across comms strategy, creative campaigns and influencer storytelling.
Lynn PRSenior Consultant
Aug. 2020 - Nov. 2020RemoteSenior consultant at Lynn PR - specialist in strategic communications with a behavioural approach. Public sector clients include NHS South East London CCG, Mid Wales Tourism, Department for Education...
MischiefSenior Account Director
Mar. 2020 - Jun. 2020London, England, United KingdomAccount lead for LEGO UKBU, leading six-strong team to plan, activate and amplify multiple creative and strategic campaigns in support of NPD, global masterbrand campaigns and business initiatives. Responsibilities included:
- Client servicing including LEGO comms lead and team of brand managers - ensuring every need was considered and met
- Collaboration with lead creative and experiential agencies
- Providing creative and integrated communications responses to brand briefs
- Management of retainer, including providing regular counsel on servicing and resource - Ambassador, media, creator partner and influencer campaign development, contracting and management - Team leadership and line management
Ideal H+K StrategiesPublic Relations Consultant
Dec. 2019 - Feb. 2020Providing PR consultancy, creative support and planning leadership for H+K’s consumer packaged goods team, working across brands including:
- Aussie annual planning including creative development and strategic approach for NPD launch
- Gillette - development of creative and toolkit for global sustainability strategy
- Palmolive - influencer strategy and content planning for new social media focus
IrisSenior Account Director - PR
Dec. 2018 - Nov. 2019London, United KingdomPR, integrated comms :: retail, consumer, brands Lead on the eBay consumer account including strategic planning and creative development. Lead on PR strategy and creative development for consumer brand launch.
IrisFreelance Senior Account Director
Dec. 2018 - Feb. 2019London, United KingdomPR, integrated comms :: retail, consumer, brands
Kazoo CommunicationsSenior Account Director
Apr. 2018 - Nov. 2018London, United KingdomLeadership team member and senior account director across high-profile and agency-leading retainer accounts: high street retailers Harveys furniture and Bensons for Beds, and sports entertainment brand Gfinity. Managed two small teams of brilliant PRs to deliver strategic and considered campaigns, from inception to brief, response to creative development, and final realisation. Created special projects outside of retainer to deliver powerful and impactful messaging and propel our clients outside of their own niche. My role for Harveys and Bensons for Beds comprised client liaison and consultation on budget and contracts, campaign strategy and creative, press office strategy, story development and forward-planning, crisis communications. Campaign work involved working as part of an integrated all-agency team and then galvanising the internal team to achieve against our plans. My role for Gfinity involved supporting all areas of the start-up business and creating new ways to merchandise every aspect, including brand partnerships with Facebook, Dominos Pizza and the Premier League, and white label projects including Formula 1, plus telling the brand story to support a corporate communications strategy. I was also responsible for overseeing and facilitating the development of several members of the team, and for recruitment for new positions. Responsibilities include:
- Client services and liaison
- Strategy, research and planning
- Campaign design, development and management
- Budget development and management
- Metric analysis and development
- Creative and marketing agency liaison
- Supplier resourcing and management
- Issues, crisis and reputation management
- Ambassador liaison and contracting
- Influencer relations
- Team training, line management and recruitment
- New business development
ZPR LIMITEDSenior Account Director
Nov. 2016 - Mar. 2018London, United KingdomAccount director across two accounts: high street retailer Halfords and leading bookmaker Ladbrokes Coral. For both clients, I managed a small but dynamic team, providing strategic planning and creative solutions to any brief, and leading campaign implementation. I provided day-to-day client services and coaching, supplementing Ladbrokes Coral’s internal consumer PR team, and for Halfords providing full-service press office, consumer PR, public affairs and issues management, acting as the in-house team and consulting across the remit. As part of the senior management team at ZPR I was involved in business development - maintaining and growing current client remits and developing new business opportunities. I oversaw career development for my team, and recruitment for new positions.
Radiator CommunicationsAccount director
Aug. 2015 - Oct. 2016LondonEntertainment and brand specialist leading campaigns for clients including Coca-Cola GB, Bravado, HEAD tennis and Goodmans audio. Member of the senior management team. Responsibilities include: - Campaign planning, research and strategy
- Scheduling and management
- Client liaison, delivery and reporting
- Media partnerships and influencer relations
- Content creation and digital campaign
- Team training and line management
- Brainstorming and idea generation
- New business development Campaign highlights: - PR for Selfridges x Justin Bieber Purpose Tour Collection
- Launch of Honest organic bottle tea in the UK - including seeding strategy, national YouGov poll, product placement and media relations
- PR for Grumpy Cat's British invasion - including events at Primark, Madame Tussauds, HMV
- PR for Bravado x Exhibitionism The Rolling Stones store at Saatchi Gallery - trade and consumer media outreach
- HEAD tennis Radical racquet global launch with Andy Murray - launch event hosted at Pro:Direct store on London's Carnaby Street. Event management, campaign design, client liaison and media management
- Relentless Energy Drink #SixFiveThree - EP release and launch event with Ghetts and Rude Kid, grime music highlight of 2015
- Goodmans audio - brand repositioning including brand book, lifestyle photography, proactive press office, collaborations
- Best of Britannia - October event showcasing the best of British design and manufacture across fashion, interiors, food and drink industries
Think JamProduction Manager (Freelance)
Jul. 2010 - Jan. 2011Managing the production of advertising and marketing campaigns for high-profile movies and video games. My role was to sit between the strategic and planning account managers and the creative team, drilling down into a brief, managing production schedules, trafficking creative output, and delivering results.
BAM! Brand & MarketingFreelance PR
May. 2010 - Sep. 2010
BIGBOXHead of Press (freelance)
Jan. 2010 - Sep. 2014London, United KingdomHead of Press, managing full-service PR department within busy and in-demand youth culture agency. Responsible for designing, creating and managing bespoke publicity and marketing campaigns across music releases and projects, music and arts festivals, popular culture events, and youth brand amplification and activation projects, negotiating and directing media partnership agreements and coordinating event press attendance and on-site press offices. Represented music event and festival clients including Time Warp, Sonus Festival, Berlin Festival, Eastern Electrics Festival, Creamfields, Electric Daisy Carnival London and UK, Gottwood Festival, Soundwave Festival Croatia, Stop Making Sense, Bookstock, secretsundaze, mulletover, Standon Calling, Urban Nerds, Beat Dimension, London Warehouse Events, and FOUND among others, as well as on music-related brand activation campaigns for brands including Jack Wills, Red Bull Studios, Red Bull Music Academy, Boxfresh, Bacardi and Vans. High-impact and highly visible campaigns spanned digital media and traditional print press, plus social media, nationally in the UK and internationally across Europe and the USA.
SKYSKRAPER™Freelance PR
Jan. 2010 - Jun. 2010
Think JamFreelance PR
Sep. 2009 - Jun. 2010Freelance PR and social networking seeding.
AlJazeera English/Moonbeam FilmsFreelance web producer
Sep. 2008 - Sep. 2009Freelance web producer for Al Jazeera TV show ‘PLAYLIST’. Assisted in the development of the website, making content decisions and working with the web development team to ensure we had the best product, and a search engine friendly site. Responsible for twice-weekly web updates, writing web content, picture research and video upload, using both a CMS and XML.
SKYSKRAPER™Freelance Production Manager/Web Producer/Client Liaison
Aug. 2008 - Jun. 2010Acting as support to the operations manager, working as head of department. Responsible for attracting new clients, developing new agency relationships, liaising between creative and production departments, trafficking online, viral and print advertising campaigns, populating and maintaining client websites and overall team management.
GroupieMediaFreelance journalist, editor, copywriter, sub-editor
Sep. 2004 - Jun. 2014Experienced and thorough sub-editor. Music, culture and lifestyle journalist. Editor and editorial consultant. Among others: IET, Flipside, NME, Notion, MusicWeek, gigwise.com, Fresh Direction, love it!, Essential Thailand, Underground Bangkok, Comics International, ICON Magazine. Biographer (unofficial): Take That: Back 4 Good and Robbie Williams: The Greatest Living Englishman, published in 2007.
Music HQ Media/Notion magazineDeputy Editor
Apr. 2004 - Nov. 2005Senior editorial position – providing editorial direction and following trends to ensure Notion was always one step ahead. Developed, commissioned and edited all content. The small, independent nature of the publisher necessitated an all-encompassing role. Implemented distribution pushes, managed advertising campaigns, brought in new advertising clients and promotions. Worked with web designer to develop interactive website to support and promote the magazine, but that would also work independently.
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