I am a creative PR director with experience leading strategic retainers and integrated campaigns for consumer brand, retail and entertainment clients - across both consumer and corporate remits. In both agency and in-house, I have experience working nationally, regionally and internationally, using PR and integrated comms to grow, create impact and spread influence. I approach marketing and communications first by looking at core audience truths, relevant landscape and trends, with an understanding of commerciality and business objectives, a curiosity for what comes next, and a belief that culture and behaviour have a huge role to play in connecting brands and audiences. I have an instinct for helping clients uncover, and amplify a brand purpose. I am an expert and stakeholder client handler, organised, commercially minded, meticulous in delivering projects on time and budget. I am a compassionate and nurturing team leader, work with many clients as an extension of their own in-house teams, and am confident in driving and winning new business.More...