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Work Background
Audra Bauer Technical Consulting LLCBusiness and Marketing Consultant
Dec. 2023- Recognized a challenge in reaching potential greenfield clients; developed email marketing campaigns resulting in open rates averaging 85% and click rates of 10% on the first touch. - Analyzed clients' fundraising challenges; led the development of Series A funding resource decks, successfully facilitating productive meetings with venture capitalists. - Identified branding and content gaps; collaborated with multiple clients on marketing and project management initiatives, effectively boosting digital marketing and SEO outcomes. - Addressed clients' market reach limitations; built new webpages to enhance their market visibility and marketing needs.
CienaSenior Consultant, Program Management
Aug. 2020 - Nov. 2023Remote- Identified inefficiencies in the NSI governance process; led a cross-functional team to redefine it, launching six new services, eleven service updates, and two new solutions, including edge computing and broadband access. - Addressed limitations in sales capabilities; spearheaded the relaunch of SharePoint sites and redefined sales enablement assets, significantly boosting sales performance.
CiscoCommunications Manager
Jan. 2019 - Aug. 2020San Jose, California- Tackled the challenge of consistency in C-level communications; managed the development of presentations and communications for CX executive leadership, enhancing visibility and engagement at high-profile events like CiscoLive!.
CiscoProduct Manager and Program Project Manager
Aug. 2015 - Jan. 2019San Jose, California- Identified a need for increased customer enablement; designed and directed the 'Ask the Expert' and 'CX Partner Let's Go Executive Leadership' webinar series, increasing technology utilization rates. - Addressed service revenue shortfalls; developed service enablement programs for security and networking technologies, achieving significant year-over-year growth. - Reduced resolution times by 44%; established a new support model with global engineering teams, enhancing collaboration with third-party partners. - Supported seamless migration post-Viptela acquisition; contributed to the migration of services operations and strategy into Cisco CX. - Managed the Solution Support Service; optimized product management and service strategies for Cisco IBN products. - Increased partnership effectiveness; innovated Solution Support Marketing programs for various technologies, enhancing engagement with tier 1 and tier 2 partners.
EYSenior Executive Assistant
Feb. 2012 - Nov. 2015Redwood City, CA- Crafted EY branded communications for internal and external audiences, including communications for Bay Area offices and national communications as requested.
Fortune 100 Technology CompanyContractor
Jun. 2010 - Oct. 2011San Jose, California, United States- Achieved a minimum ROI of 40:1 by leading demand generation campaigns for partners and distributors. - Boosted sales by crafting impactful marketing campaigns for Cisco Collaboration across multiple partner tiers. - Ensured brand consistency by standardizing marketing messaging for high-tier partners.
VeriPicMarketing Manager
Oct. 2009 - Apr. 2010Santa Clara, California, United States- Created a product development plan addressing revenue expectations and expanded the sales base to Europe and Asia Pacific by implementing an export compliance process. - Developed on-demand training videos and messaging programs, enhancing solution positioning. - Established partnerships with US law enforcement and public safety industry leaders, strengthening Veripic's market presence.
Cisco SystemsField Marketing Programs Manager
Mar. 2003 - Jul. 2008San Jose, California, United States- Managed a $1 million quarterly budget to develop campaigns and tools, elevating multimillion-dollar sales figures.
- Ensured timely delivery by managing over 30 software and hardware releases annually. - Resolved royalty disputes by negotiating OEM contracts and developing licensing agreements. - Led compliance initiatives for U.S. Federal mandates in the enterprise business unit.
CiscoMarketing Programs Manager
May. 2001 - Jun. 2009San Jose, California, United States- Achieved a minimum ROI of 40:1 by leading demand generation campaigns for partners and distributors. - Enhanced sales by crafting impactful marketing campaigns for Cisco Collaboration across multiple partner tiers.
CiscoEmployment Coordinator
Mar. 1998 - Jun. 1999San Jose, California, United States- Worked with VPs to hire new staff to augment team skillset
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