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Work Background
Impact Condo InvestmentsDigital Marketing Manager
Jan. 2024Toronto, Ontario, CanadaEnhanced Email Marketing: Implemented DMARC, SPF, and DKIM protocols, resolving authentication issues, and increasing email open rates by 4x. Website Development: Built and maintained websites on Wix and WordPress, integrated new plugins, and performed troubleshooting, saving over $10,000 annually on developer costs. Workflow Automation: Streamlined processes with Zapier, improving team efficiency and saving 20+ hours monthly. AI-Powered Content Creation: Used Luma AI and AI-generated avatars to create cost-effective, professional ads, saving $15,000 annually on production expenses. Ad Optimization: Launched and optimized targeted campaigns, reducing cost per lead from $25 to $6, driving a 35% increase in lead conversion. Collaboration: Coordinated with photographers and creatives to minimize project costs while maintaining quality, contributing to a 25% increase in campaign profitability.
Inkwell Property ManagementDigital Marketing Manager
May. 2022 - Jan. 2024Successfully developed and implemented comprehensive branding strategies across all platforms, including creating all branding materials, website creation, design, and structure, which increased turnover of the company by 15% Developed marketing materials for selling a property on auction in Florida, which eventually sold for $7.8 million Regularly analyzed marketing and website performance data, identifying key trends and measuring ROI with a precision of 95%. Developed comprehensive reports and presented actionable insights and strategic recommendations to senior management, contributing to a 20% improvement in campaign effectiveness and decision-making processes. Pioneered the adoption of cutting-edge AI technology within the company, leveraging AI tools for indepth market analysis and enhancing customer service. This initiative led to a 30% increase in operational efficiency and positioned the company as a leader in technological innovation in the property management sector. Designed and managed the company website, integrating it seamlessly with property management tools like Buildium, Matterport, and Tenant Turner. This integration improved user experience and operational efficiency by 25%, streamlining website functionality and tenant management processes. Authored and standardized all communication scripts for potential tenants, ensuring consistency and professionalism across all touchpoints. This initiative resulted in a 15% increase in tenant engagement and satisfaction, enhancing the company's reputation for customer service excellence. Spearheaded the development and execution of marketing funnels to attract and engage potential tenants. Utilized a diverse digital platforms and strategies, achieving 35% increase in lead generation and a 20% increase in conversion rates, significantly maximizing reach and effectiveness.
TRIONIKASocial Media Strategist
Dec. 2021 - Mar. 2022Kyiv, UkraineGrew brand's social media accounts by 1,042 followers & amplified messaging with user-generated content moderation to reflect company values. Achieved milestone of 225K views on TikTok to amplify brand awareness and engagement aligned with product launches. Collaborated with the marketing director to optimize the content calendar across multiple platforms, boosting engagement by 30%. Enhanced online presence leading to 2,745% increase in outreach and 1,765% improvement in content interactions.
AUTODOC AGSocial Media Marketing Manager
Feb. 2021 - Feb. 2022Odessa, UkraineWorking with Max Wegner. Co-owner of Autodoc. - reached 1 mln followers
- Made a Wikipedia page.
Bright Agency Head of Social Media Marketing
Sep. 2018 - May. 2022Executed social media strategies for 50+ accounts, resulting in a combined 2M+ followers. Developed and implemented a social media marketing campaign targeting Gen-Z consumers, resulting in a 30% increase in engagement and a 25% increase in overall sales revenue. Successfully generated ~ 3,200 new leads for clients. Cultivated relationships with 30+ influencers to generate 15+ promotional video interviews, resulting in an 80% increased revenue for the client. Created social media strategies to increase sales and brand awareness across multiple platforms up to 40%. Used editing and graphic design tools to create content and visuals for social channels. Tracked social media metrics to determine audience growth rate, volume, and reach.
SD CapitalBusiness Development Specialist
Jul. 2016 - Sep. 2018Kyiv City, UkraineCollaborated on a high-impact project in partnership with Cargill and MV Cargo to develop Ukraine's largest grain terminal at the South Port in Odessa, with a capacity of 5 million tons per year. This project attracted significant foreign investment and contributed over 10% of Ukraine's grain exports, generating a minimum annual revenue of 600 million Ukrainian hryvnias and creating more than 500 new jobs. Contributed to the successful financing of the joint venture, involving the European Bank for Reconstruction and Development (EBRD) and the International Finance Corporation (IFC), ensuring international support for the initiative. The terminal's launch was scheduled for the fall of 2018, with a total project value of approximately $150 million USD.
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